Emirates signed a Memorandum of Understanding (MoU) with the Malta Tourism Authority to bolster inbound tourism through collaborative marketing efforts. The MoU was signed by Thierry Aucoc, Emirates’ Senior Vice President, Commercial Operations (West) Europe and Americas and Carlo Micallef, Chief Executive Officer, Malta Tourism Authority, during ITB Berlin, Germany’s premier travel trade exhibition. The signing ceremony was also attended by senior executives from both organizations. Under this strategic alliance, Emirates will leverage its expansive global network to promote Malta as a premier leisure destination. Key initiatives will include organizing media familiarisation trips from key target markets to showcase Malta’s unique appeal as a Mediterranean gateway. The two entities will further explore joint advertising campaigns and collaborations with tour operators and travel agents to develop compelling promotional packages. Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer said: “Malta has been a key destination in our European network for over two decades, and we’ve witnessed its growing popularity as a sought-after leisure gateway over the years. This agreement reaffirms our commitment to supporting Malta’s tourism industry by leveraging our global reach to further boost inbound travel. Our daily service, operated by a Boeing 777-300ER—the largest scheduled passenger aircraft serving the destination—ensures that travellers enjoy our award-winning products and services, while local businesses benefit from the significant cargo capacity we offer on the route.” Malta’s Deputy Prime Minister and Minister for Foreign Affairs and Tourism Hon. Ian Borg said: “This agreement will continue strengthening the long-standing collaboration between Malta and Emirates, while helping us reach out to more travellers, as we spread the word about the Maltese Islands’ unique attractions and experiences. By joining forces with international airlines and other key industry …
Read More »Emirates and Expedia Group expand partnership to deliver simpler, personalised booking experiences
Emirates and Expedia Group have expanded their long-standing partnership through the airline’s full integration of its New Distribution Capability (NDC) API with Expedia Group’s brands, establishing a direct connection that delivers Emirates’ complete portfolio of fare products and services to Expedia Group’s global customer base. This latest enhancement will empower millions of travellers to unlock a wider range of options and benefit from streamlined booking capabilities on Expedia Group’s brands when planning their journeys to any point on the airline’s global network. Adnan Kazim, Deputy President and Chief Commercial Officer, Emirates Airline said: “We are proud to expand our partnership with Expedia Group, allowing travellers on the platform to personalise their booking experience with Emirates. Looking ahead, our enhanced collaboration will provide travellers with seamless access to Emirates’ NDC content while expanding booking possibilities across all elements of their journey.” Greg Schulze, Chief Commercial Officer, Expedia Group said: “Our expanded partnership with Emirates marks a significant step in elevating the travel experience. This collaboration gives our global travelers more customised options and easier bookings, allowing them to create unique trips that suit their needs. Ultimately, it’s about making every journey a lasting memory for our travelers.” The full integration will enable Expedia Group to offer Emirates’ NDC fares, products and ancillary services including extra baggage and seat selection, along with other improved features and flexibility in their booking journeys. In addition to customer personalisation, Emirates and Expedia Group will explore deeper collaboration on loyalty programmes to enhance travel rewards for both companies’ customers. They will leverage market data insights to drive business growth and inform joint marketing initiatives. The partnership will also focus on creating end-to-end booking experiences by leveraging …
Read More »Sabre Hospitality introduces SynXis Pay to improve payment experience and simplify transactions for hoteliers
Sabre Hospitality shared plans to release SynXis Pay, its new solution that eases payment pain points for travelers and hoteliers alike. For travellers, SynXis Pay integrates with over 250 alternative payment methods, including Apple Pay, Google Pay, PayPal, Klarna, WeChat Pay and more, adding much needed flexibility when it comes to checking out on their favorite hotel websites. Additionally, it enables a new express checkout experience in SynXis Booking Engine if the guest selects Apple Pay or Google Pay. Those integrations are just one part of the equation. For hotels, SynXis Pay greatly reduces the complexity of managing multiple payment types in one place. SynXis Pay’s orchestration layer – powered by CellPoint Digital, the leader in payment orchestration –optimizes global payment acceptance by seamlessly connecting to multiple gateways and dynamically enabling the most relevant payment methods based on the guest’s location. In collaboration with other payment partners within the ecosystem, hotels can customize payouts in their local currency, converting from the guest’s preferred currency. This minimizes exposure to foreign exchange rates and simplifies reconciliation. Plus, the enhanced guest experience contributes to increased conversion rates. “At Sabre Hospitality, we love to solve complex travel challenges in ways that benefit both our customers and travelers,” said Juan Abello, Vice President of Product Management at Sabre Hospitality. “SynXis Pay is a prime example of that mission, offering travelers the flexibility and personalization they desire, while simplifying the resulting output and payout for our hoteliers. For some time, both sides of hospitality transactions have been hungry for improved payment processes. This is the truest definition of a ‘win-win’ scenario.” SynXis Pay will be released in phases over the coming months.
Read More »IHG Hotels & Resorts and AIMS Holding to launch the first Ultra-Luxury Regent Hotel in the Holy City of Makkah
In partnership with AIMS Holding, IHG Hotels & Resorts is set to bring its ultra-luxury brand, Regent, to the holy city of Makkah, marking a significant milestone in the Kingdom’s evolving hospitality landscape. IHG and AIMS have signed an agreement to brand and operate a property that is strategically located just steps from Al Haram Al Sharif. With construction already underway, the hotel is moving ahead of initial timelines, reinforcing IHG’s commitment to expanding its luxury portfolio in the region. Regent Makkah will offer breathtaking, unobstructed views of the Holy Mosque, Masjid al-Haram and Al Kaaba, offering an exceptional retreat with world-class comfort for travellers visiting Islam’s holiest city. The hotel will redefine opulence in Makkah, ensuring an exclusive, serene, and refined experience in one of the world’s most spiritual destinations. The hotel will house 330 meticulously designed rooms and suites, each featuring state-of-the-art technology, thoughtfully curated wellness experiences that cater to both relaxation and spiritual well-being, ensuring a truly elevated stay. Adding to its grandeur, the property will feature an expansive presidential suite on a high floor, offering sweeping panoramic views of the Haram and Al Kaaba, setting a new benchmark for luxury accommodations in the city. The Regent Makkah will offer a supreme culinary journey with specialty restaurants led by acclaimed chefs. Additionally, a world-class spa and wellness centre will enrich the experience with rejuvenation and relaxation offerings in a setting of unparalleled comfort. Haitham Mattar, Managing Director, India, Middle East & Africa, IHG Hotels & Resorts, said: “We are excited to launch Regent Makkah, a brand that embodies the pinnacle of luxury and hospitality. This property will not only elevate the guest experience in Makkah, but also …
Read More »Emirates unveils complimentary hotel stays in Dubai with its new campaign
Emirates has unveiled an exciting new offer for travellers planning a trip to Dubai this winter. Travellers flying from select regions who book a return ticket in First Class or Business Class to Dubai, or with a stopover in the city, will receive a complimentary stay at the luxurious JW Marriott Marquis. Travellers flying in Premium Economy or Economy Class can enjoy a complimentary one-night stay at either Crowne Plaza Dubai Deira or Holiday Inn Festival City. Furthermore, those flying to Dubai from select regions with Emirates can also get complimentary access to Sky Views Observatory with access to the Sky Glass Slide and Fountain boardwalk. * This offer is available on emirates.com, Emirates contact centre, retail and ticketing offices or travel agencies. Located just minutes away from Dubai Mall, Burj Khalifa, and Dubai Opera, the JW Marriott Marquis Hotel offers an exceptional base to experience the best of Dubai. As a bustling and dynamic 5-star property, this iconic hotel is among the tallest in the world, featuring two towers, 1,608 luxurious rooms, and breathtaking views of the water and city skyline. Guests can enjoy a refreshing swim in the outdoor pool, energise at the state-of-the-art fitness centre, or unwind with a soothing massage at Saray Spa. The hotel also offers 12 restaurants and lounges, offering Japanese, Italian, Indian, and Thai cuisine. For travellers in Premium Economy or Economy, Crowne Plaza Dubai Deira provides a comfortable stay in the heart of Dubai’s vibrant Deira district. The Deira district is home to traditional souks, modern malls, and cultural landmarks all within walking distance. Alternatively, the Holiday Inn, Festival City is situated in one of Dubai’s premier shopping, dining, and entertainment hubs, and …
Read More »Servantrip achieved 82% growth in bookings for 2024 and is poised to connect over 12,500 points of sale in 2025
Servantrip has announced an impressive 82% year-on-year increase in B2B bookings for 2024, marking a 1.5x acceleration compared to the growth recorded in 2023. Servantrip grew across the Middle East, Europe, LATAM and the USA connecting over 12,500 points of sale by Q1 2025, highlighting the growth in channel distribution across retail, OTAs, and wholesalers. The company plans to focus on activating over 10,000 additional points of sale between 2025 and 2026, either already connected or nearing connectivity, from the 2,850 active points of sale in 2024. This milestone reflects the company’s ambitious trajectory toward global leadership in the travel sector, underpinned by three transformative achievements in 2024: 1. Advancing technology: Enhancing the industry’s most sophisticated and seamless API for tours, activities, and transfers. 2. Expanding the ecosystem: Establishing the largest network in the transfers and activities sector, with over 60 API integrations and agreements to onboard 5,000 additional points of sale. 3. Strategic expansion: Launching an operational hub in Buenos Aires and initiating U.S. operations through a subsidiary in Miami. In 2024, the transfer services business was a standout success, recording a 109% increase in bookings. Supplier connections to Servantrip grew by 78%, while the number of buyer nationalities expanded by 20% to include travellers from 132 countries. Destinations offering booked services also grew by 10%. Manuel Núñez, Founder and CEO of Servantrip, highlighted the pillars driving the company’s success: “Our growth in 2024 was built on three key strengths: highly scalable, advanced technology; the world’s most comprehensive portfolio of qualified suppliers; and the dedication of the Servantrip team to providing an outstanding customer experience. Many of our clients were introduced to us through recommendations, a testament to our impact in …
Read More »Business travel to increase by 40% in 2025:Flight Center Corporate
According to Flight Centre Corporate, business travel is set to increase in 2025, with 40% of businesses planning to increase travel from July to June, and 42% of corporates are forecast to spend more than in 2024. Business travel will feature high on the agenda, particularly as part of ATM’s new feature, IBTM@ATM. Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “At ATM, we recognise the critical importance of addressing the latest trends and innovations shaping the aviation industry. New technology and the increased use of sustainable fuels will be a game-changer for the sector, with far-reaching benefits for years to come.” The sector’s growth is a topic anticipated to create substantial discussion on the show floor. In 2025, industry revenues will surpass US$1 trillion for the first time, according to IATA. In addition, traveller numbers are expected to hit 5.2 billion, up 6.7% compared to 2024, exceeding the five-billion mark for the first time, with the number of flights expected to reach 40 million.
Read More »Saudi Domestic Tourism grows by 44% in 2024 – fuelled by Rise in family & group leisure travel
Almosafer’s latest travel trend report reveals a robust 44% growth in domestic bookings in 2024, marking a significant contribution (over 40%) to the overall travel landscape in Saudi Arabia. The Kingdom’s rapidly growing and evolving tourism offerings continue to shape domestic travel behavior, and with an expanding range of destinations, unique accommodations, and diverse experiences, travellers are motivated to explore their country for leisure. Family and group bookings have emerged as a key growth driver of domestic tourism, with over 70% growth across these traveller segments. Travel groups are increasingly choosing destinations that offer event-based and experience-rich travel opportunities. While iconic cities such as Makkah, Riyadh, Jeddah, Al Khobar, and Madinah remain central to travel plans, emerging destinations are becoming increasingly popular. Abha’s cool climate and mountain views, Al Jubail’s pristine beaches, Jizan’s coastal charm, Tabuk’s dramatic natural landscapes, and Hail’s adventurous desert terrain are rapidly gaining traction. These rising hotspots reflect the Kingdom’s ongoing investment in tourism infrastructure, opening up exciting opportunities for leisure travellers. The report further highlights a significant shift in traveller preferences regarding accommodation. While luxury stays dominate, with 36% of room nights booked in 5-star accommodations. Simultaneously, budget-friendly stays in 3-star and below properties have significantly increased, representing 35% of all booked room nights. Notably, this segment has witnessed a remarkable 100% growth in volume for families and groups, reflecting a rising trend of value-conscious group travel. Alternative accommodations such as vacation rentals and hotel apartments have also gained popularity, offering flexibility and affordability. Family bookings in these accommodations surged by 90% and group bookings grew by 60%, as alternative accommodations have become more widely available throughout the Kingdom and travellers opt for convenient stays, …
Read More »Fitur Cruises 2025 presents its most comprehensive programme with activities, awards and the participation of major cruise lines
FITUR Cruises, the space dedicated to the world of cruises at the International Tourism Trade Fair organised by IFEMA MADRID, promises a packed programme of activities and presentations aimed at both professionals and the general public with which to discover the latest news and future trends of the industry. Over the five days of the Fair (22 to 26 January), FITUR Cruises, organised by FITUR in collaboration with Cruceroadicto.com, announces different initiatives aimed at showcasing the essence of cruise tourism. Cruise Campus is an innovative system of mini-courses that, in a practical way and with the help of experts in different areas of marketing, communication and even professional travellers, will be dealing with aspects related to the cruise experience from all perspectives. At the weekend, in addition to the Cruise Campus talks, the popular Cruise Scavenger Hunt sponsored by Intermundial will be taking place, in which teams must solve clues and visit a series of cruise ship stopover destinations throughout the FITUR halls to enter a final draw to win cruises for two, excursion vouchers or travel insurance. Along with this, on Thursday 23 January, FITUR Cruises will hold the third edition of the Cruceroadicto Awards in an event attended by the finalists in each category. These international awards are the only cruise awards voted 100% by the Spanish-speaking travel community. In this regard, to guarantee that it is the traveller who has the last word, these are the first awards in Spain to be certified by the AENOR quality mark ‘commitment to transparency and impartiality’. The awards will be presented in the categories of best ship, cruise line and port of the year 2024. Likewise, this edition has an …
Read More »FITUR 2025 will be highlighting the strong tourism potential between the United Arab Emirates and Spain
FITUR 2025, taking place from 22 to 26 January, organised by IFEMA MADRID, will be highlighting the strong tourism potential between Spain and the United Arab Emirates (UAE), where around ten companies will be exhibiting their tourism offers at the trade fair, mainly tour operators and Dubai’s iconic Atlantis Hotel, among others. The recovery of the Persian Gulf has been faster and stronger than that of other markets, with an economy that is growing above the OECD average and with higher spending and disposable income per consumer. Thus, the tourism sector in both territories has significant potential for developing specialised products. Spain experienced a record year for tourism in the Gulf Cooperation Council (GCC) region in 2023 with unprecedented growth in both the number of travellers and tourism expenditure. The total number of GCC residents visiting Spain in 2023 reached 434,000, 33% more than in 2022, with an average stay of 8.6 days. Specifically, visitors from the UAE totalled more than 140,000 and spending grew by 37.8%, with an average spend of 2,668 euros, 26% more than in 2022. According to industry sources, around 200,000 Spanish tourists visit Dubai every year. In 2023, tourists from the Gulf region spent more than 1.138 billion euros in Spain, 64.7% more than in 2022, according to Turespaña estimates based on INE data (Frontur and Egatur). These travellers are considered as “large consumers”, with spending well above their European counterparts. Connectivity with Spain is very good and airlines have increased in all the countries of the Persian Gulf, both in terms of frequency and new routes. In the forecasts for flights from the UAE between 1 October 2024 and 31 March 2025, capacity to Spain has …
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