Tourism Breaking News
Expedia Group released its Q2 2022 Traveler Insights Report. The quarterly report combines Expedia Group first-party data and custom research with actionable insights and industry examples to support travel marketers on their continued journey toward rebuilding. “Despite a variety of industry and economic headwinds during Q2, people still found a way to travel, and in many cases, went further afield,” said Jennifer Andre, Global Vice President, Media Solutions. “The return of long-haul and international family travel, higher hotel average daily rates and higher average ticket prices in Q2, are just a few positive indicators for what we hope will be a strong second half of 2022. Our latest report provides valuable data and insights to help marketers effectively reach and engage potential travelers and capture sustained traveler demand.” Key findings from the Q2 2022 Traveler Insights Report include: Travel Searches Hold Steady Following a 25% quarter-over-quarter surge in searches globally between Q4 2021 and Q1 2022 across the Expedia Group branded sites, search volumes held steady in Q2, indicating sustained interest and enthusiasm to travel. Asia Pacific (APAC) saw strong double-digit growth between Q1 and Q2 (30%), followed by Europe, the Middle East, and Africa (EMEA) at 10%. Week-over-week global search volume fluctuated throughout Q2, with the strongest gains during the week of June 6. Week-over-week searches globally increased 10% following the June 10 announcement that the U.S. would no longer require COVID-19 testing for international travelers. Search Windows Still Shorter Seasonal holidays and a palpable desire to travel in the near term, coupled with economic and pandemic-related concerns and regional instability, contributed to growth in shorter search windows during Q1. Global share of searches in the 0- to …
Read More »Long-haul destinations make a comeback, hotel and flight demand stay strong during Q2:Expedia
