Under the patronage of Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Prince, Deputy Ruler of Sharjah, and Chairman of Sharjah Executive Council, the Sharjah Commerce and Tourism Development Authority (SCTDA) has announced the 11th edition of the Sharjah International Travel & Tourism Forum (SITTF) scheduled to take place on 25th November at the Expo Centre Sharjah. Held under the theme “The Future of Tourism: Digitisation, Health, and Safety”, the forum will gather experts from the travel and tourism industry, sharing insights on how digital technologies are fundamentally reshaping the tourism industry, through a series of panel discussions and engaging workshops to further delve into the challenges and opportunities that exist within the travel and tourism sector. The anticipated forum is set to feature notable keynote speakers, welcoming the likes of Abdalla bin Touq Al Marri, the UAE’s Minister of Economy, Khalid Jasim Al Midfa, SCTDA Chairman, Ahmed Al Qaseer, CEO of Sharjah Investment and Development Authority (Shurooq), HE Basmah Al Mayman, Regional Director for the Middle East, United Nations Tourism, and other industry representatives. The forum will address the transformation of consumer behaviour driven by digital platforms and the importance of data-driven decision-making for understanding market trends and elevating travel health and safety protocols and governance. Additionally, the event will cover trends and innovations in the use of artificial intelligence machine learning to personalise travel experiences while ensuring compliance with health measures. It will emphasise collaboration among various stakeholders to integrate new travel protocols goals and share success stories from the sector, including how travel and tourism entities can be better prepared to mitigate health and safety challenges in a sustainable way. Khalid Jasim Al Midfa, Chairman of …
Read More »SCTDA announces 10th edition of Sharjah International Travel & Tourism Forum for 22nd November
Under the patronage of His Highness Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Prince, Deputy Ruler of Sharjah, and Chairman of Sharjah Executive Council, the Sharjah Commerce and Tourism Development Authority (SCTDA) has announced the 10th edition of the Sharjah International Travel & Tourism Forum (SITTF) scheduled to take place on November 22nd at the Expo Centre Sharjah. Held under the theme “Sustainable Tourism: The Way to Improvement”, the forum will gather experts from the travel and tourism industry, emphasising environmentally and socially responsible travel practices through a series of panel discussions and engaging workshops to further delve into the challenges and opportunities within the travel and tourism sector. The anticipated forum is set to feature notable keynote speakers, welcoming the likes of HE Abdalla bin Touq Al Marri, the UAE’s Minister of Economy, HE Khalid Jasim Al Midfa, SCTDA Chairman, HE Dr. Nawal Al Hosany, Permanent Representative of the UAE to the International Renewable Energy Agency (IRENA) and representatives from the “Global Sustainable Tourism Council” (GSTC). Aligned with the UAE’s commitment to environmental conservation in the “Year of Sustainability,” SITTF aims to play a key role in implementing this vision, which is underscored by the nation’s hosting “COP28” event later in the year. The forum will delve into the essence of sustainable tourism, through creating a platform for experts to explore key topics, including sustainable and eco-tourism practices, strategies to mitigate and minimise negative impacts on the ecosystem, and the exploration of benefits for local communities both economically and socially. Additionally, the event will cover trends and innovations in sustainable tourism, economic benefits, and technology’s role. It will emphasise collaboration among various stakeholders to achieve sustainability goals …
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