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VisitBritain is set to launch a new GREAT Britain marketing campaign across Europe, the Gulf Co-operation Council (GCC) countries and the USA in early 2023 to drive bookings, inspiring visitors to ‘See Things Differently,’ promoting messages of warm welcome and highlighting Britain as a dynamic, adventurous and inclusive destination. The campaign will also capture major events in 2023 including the Coronation of King Charles III in May, with an additional Bank Holiday announced, and Liverpool hosting the Eurovision Song Contest, on behalf of Ukraine, also in May, timely and valuable opportunities to promote Britain’s welcome and creativity and ability to host events of the highest calibre. VisitBritain has published its inbound tourism forecast for 2023 with continued strong recovery predicted in overseas visitor spending. It shows spending by inbound visitors is predicted to grow faster than visitor volume, with higher spending also per trip. Its overall forecast is for spending by international visitors in the UK of £29.5 billion in 2023, up 4% on the all-time spending high of £28.4 billion in 2019. Looking at the number of visits to the UK, 35.1 million visits are forecast, 86% of the 40.9 million in 2019. UK Tourism Minister Stuart Andrew said: “It is fantastic to see that tourism is continuing to bounce back strongly after the sector received substantial government support during the pandemic. “This predicted rise in visitor spending will give a further boost to the industry, helping to create new jobs and drive economic growth across the country.” VisitBritain CEO Patricia Yates reiterated, “Our priority has been to rebuild international visitor value so it is very encouraging to see the continued strong recovery forecast in spend, supporting jobs, small …

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