Tag Archives: The Bicester Village Shopping Collection

The Bicester Village Shopping Collection GCC roadshow conducted by Gulf Reps was held from February 11-13, 2020 in Kuwait, Dubai and Abu Dhabi with over 150 niche travel agents from the GCC. Each roadshow consisted of many opportunities for the travel agents to directly speak with the partners from the shopping villages, tourism boards and hotels in the heart of Europe. Travel agents were happy to put a face in the names they had been dealing with over email in the past as in most cases they were familiar with the villages but having all in one platform was an icing on the cake to ensure great partnerships. From the side of the partners that were present, they reiterated the importance of this specific market and stated that there had been some confirmed bookings for summer. Another important factor was that Emirates partnership with the roadshow to ensure that there are many other extra incentives for the travel agents with additional discounts with their partners and also an opportunity for the travel agents that sell the most number of shopping experiences to have their own “bespoke” shopping experience in the European destinations.

The Bicester Village Shopping Collection is pleased to announce a GCC roadshow across four key cities, commencing on February 10 from 10 am to 3 pm at The St. Regis Doha, the team will travel to the JW Marriott Hotel Kuwait City on February 11, followed by the Fairmont Dubai on 12 February and will conclude the roadshow at the Sofitel Abu Dhabi Corniche on February 13. The roadshow will allow the collection of villages to showcase their exceptional offering to the Middle East and also provides an opportunity to establish face-to-face relationships with travel partners in order to give Middle Eastern guests the best shopping experience possible.  The roadshow aims to attract around 200 travel trade professionals, all of whom will gain an in-depth understanding of the experience-led luxury retail offering and the culturally rich regions in which these villages are located. The collaboration of tourism boards, travel partners and travel trade media also provides an outstanding opportunity to promote the nine villages in Europe and the regional treasures on their doorsteps. Not only will the roadshow increase awareness of these picturesque European shopping destinations and their associated regions in this important market, but it will also furnish the Collection’s travel trade partners with a suite of exceptional value-added incentives that they can pass onto the travellers. Unifying nine distinctive destinations across Europe (and two in China), The Bicester Village Shopping Collection offers a personalised and differentiated luxury shopping experience – one that has significant appeal to the discerning Middle Eastern guest. Through an incomparable edit of leading brands, culturally-rich settings and unparalleled levels of service and dining, these global shopping destinations contribute to the experience economy by engaging …