Tag Archives: Thailand

The Thailand Convention and Exhibition Bureau (TCEB) has unveiled a Digital MICE strategy and online marketing plan highlighting the ‘Biz Thailand’ mobile application — an information gateway for MICE travellers. TCEB’s four key online marketing initiatives in 2016 include the enhancement of the innovative Thai MICE website at www.businesseventsthailand.com by providing comprehensive information on MICE products and services, available in eight languages, and the ‘Biz Thailand’ mobile application to seamlessly leverage the TCEB website user experience catering to target audiences across the globe; online marketing tools and digital sales kits including a blog, digital brochure, photo and video content, as well as infographics and digital sales kits. Nopparat Maythaveekulchai, President, TCEB, said, “This year TCEB continues to promote the readiness of Thailand’s MICE industry through a comprehensive Digital MICE marketing strategy, utilising online channels to support the bureau’s key marketing activities while aligning both traditional and digital activities in the same strategic direction, consistent with the government’s Digital Economy policy – driving growth for the MICE industry, while serving as an effective economic growth driver.”

Following explosions in public areas in some Thai provinces during August 11-12, 2016, the Thailand Convention & Exhibition Bureau (TCEB) has issued a statement advising international stakeholders that Thailand’s MICE industry continues to operate as normal, and all public and private sector stakeholders are working together to monitor the situation. It said that all hotels, venues and attractions are open and ready to welcome business travellers. Transportation links, major roads and airports continue to operate, including Bangkok’s BTS Skytrain and MRT services and both Don Muang and Suvarnabhumi International Airports. However, business travellers are advised to prepare adequate travelling time to avoid getting caught in traffic due to large movements of people during this long-weekend holiday period. Meanwhile, Prime Minister Prayut Chan-o-cha has instructed local authorities to step up security at key locations throughout Thailand as preventive measure and to ensure safety and security for business travelers and local residents. Meanwhile planned events and business events activities continue in Thailand as the nation celebrated the birthday of Her Majesty Queen Sirikit and Mother’s Day on August 12, 2016.