Tag Archives: Thailand tourism

On opening day of Arabian Travel Market  Governor of Tourism Authority of Thailand Thapanee Kiatphaibool shared that 2023 witnessed an increase of 28% travellers from the GCC region. Speaking with TravelTV Middle East she reiterated, “In 2023, we welcomed approximately 868,000 visitors from the Middle East, a notable 28% increased from previous years. For 2024, we are projecting that this number will rise to over a million, as we continue to strengthen our marketing efforts and enhance the travel experience tailored to Middle Eastern tourists.” “The Tourism Authority of Thailand (TAT) is actively engaging with the Middle Eastern market through strategic partnerships, tailored promotional campaigns, and participation in regional travel exhibitions, including this ATM event. We are focused on cultural exchange programs and have initiated marketing efforts that highlight Thailand’s diverse attractions, specifically catering to Middle Eastern travel preferences, such as halal tourism initiatives. This year, TAT has launched our new communication concept, ‘Amazing Thailand: Your Stories Never End.’ This concept underscores our commitment to creating unforgettable experiences for every traveler visiting Thailand. Our goal is to instill lasting memories and meaningful journeys that inspire visitors to become storytellers, sharing their unique tales of Thailand with the world. To engage Middle Eastern travelers in crafting their never-ending stories in Thailand, we will leverage Thailand’s ‘5F Soft Powers’—Food, Film, Festival, Fight, and Fashion. These elements will add value to our tourism products and services and offer meaningful experiences to Arab travelers.” “We have observed significant interest in health and wellness tourism from Middle Eastern tourists. With over 300 international standard hospitals and clinics, many equipped with Arabic interpreters, highly trained nurses, and doctors, Thailand offers advanced medical technology, reasonable costs, and …

One of the key outbound destinations for Middle East travellers, Thailand held its press conference at the opening of Arabian Travel Market in Dubai. Speaking to media, Yuthasak Supasorn – TAT Governor reiterated, that responsible tourism and sustainability in tourism will be the main direction in the future. “Earlier this year, Thailand Tourism announced 17 sustainable tourism goals divided into four main categories to be incorporated and serviced over the year and beyond. From sustainable development goals it goes on to sustainable tourism goals, which focus on awareness, education and accessibility, the second main criteria is the socio-economic way in which the inclusivity and development of local sourcing to waste management play a key role. Thirdly the aspect of developing cultural strategies such as promoting sustainable destinations and local communities and the last segment which is the impact of environment a key factor in supporting tourism climate action and promoting land tourism ecosystems. The growing interest of the Middle East market in sustainable travel, shopping, health and wellness activities, we wish to deliver fresh travel experiences through Thailand soft power 5F: Food, Fight, Fashion, Film, and Festival, while highlighting Thailand’s strength in nature, and Thainess. TAT aims to create a meaningful travel experience that will not only be meaningful for travelers, but also for the local communities and the environment. In terms of the ATM exhibitors, we will have a total of 46 exhibitors from Thailand participating in the event.” He further shared the visitor numbers from the region, “In 2022, Thailand welcomed approximately 314,882 Middle East visitors, with nearly 100,000 visitors from Saudi Arabia, and around 66,000 visitors from the UAE. Visitors from the Gulf countries have a high average length …

Wego has tied up with Tourism Authority of Thailand (TAT) to invite MNEA travelers to enjoy the best of the country in the new norm. To revive tourism in Thailand, the country launched the ‘Visit Thailand Year 2022’ campaign. The campaign under the theme “Amazing New Chapters” which the key messages will highlight the abundance of tourism products and services in Thailand that will fulfil all your travel desires, because from A to Z, Thailand has it all. The country ranks among the top 10 destinations for GCC travelers. It will be promoted across all Wego marketing channels to drive more visitors to the country and spread awareness on the new things to do and explore in the country post COVID-19. Chaiwat Tamtai Director of the Tourism Authority of Thailand for Dubai and the Middle East commented: “One of the key travel trends for 2022 is workcation. As a result of this trend, Wego saw a spike in the number of searches on holiday homes 136%, hotel apartments 92% and apartments by 69% in Q1 2022 in comparison to the same period last year. And to make the country travel-friendly for workcations & remote jobs, Thailand is planning to launch a long-term resident visa for retirees, working professionals, specialists, and wealthy foreigners.” The top destinations searching for Thailand from Jan to June 2022, are Saudi which saw 56 % compared to the same period in 2021, followed by Kuwait with 15% increase, UAE with 12%, and Bahrain with 7%. 48% of people searching for holidays in Thailand are solos, followed by 27% couples, and 24% families.   Mamoun Hmedan, Chief Commercial Officer and Managing Director, Middle East, North Africa (MENA) and …

Thailand tourism will host its first virtual event on Wednesday 9th September 2020 from 10am to 6pm (UAE standard time). This event will be the annual B2B event that the tourism board promote before ATM but due to Covid – 19, it will be held virtually so that it is more convenient for the participants. Pichaya Saisaengchan, Director of Tourism Authority of Thailand (TAT) Dubai & The Middle East Office shared, “We aim to promote Thailand for leisure in GCC Market since more than 75% of total middle east visitors came from this region. 60 Thai sellers with GCC buyers will do one-on-one meetings via VDO call. The first session will comprise GCC Buyers Group A, while the second session will have participants from GCC Buyers Group B. For both groups, 10 minutes will be allotted per appointment.60 Thai sellers will be registered via TAT Website (ThaiTravelMart.com) and for those 180 GCC Buyers will be registered via our travel trade partner – TravTalk Middle East at www.halathailandvirtualmart.com” Thai sellers & GCC Buyers will get to know each other during 10min session of each meeting slot (total 48 slots x 8 hours meeting), in order to create special holiday packages with the NEW NORMAL to Thailand for GCC travellers.

One of the most visited destinations by the GCC and Middle East has been Thailand for various many reasons. Thailand tourism will host its first virtual event on Monday 10th August 2020 from 11am to 12 noon. Join in and learn at the webinar some vital information about the destination. Pichaya Saisaengchan, Director of Tourism Authority of Thailand (TAT) Dubai &The Middle East Office shared that The Middle East is home to a youthful population, and millennials in the region are some of the highest spenders globally. As a result, they are constantly developing their tourism offerings in order to move away from mass tourism and encourage sustainable tourism in order to attract millennials. The webinar, ‘Arab Millennials in Amazing Thailand’, sheds light on the Kingdom’s latest tourism offerings to our partners in the region to cater to the growing demographic – including dining, shopping, and off-the-beaten-path regions to visit.

The much loved destination of the GCC and Middle East travellers, Thailand tourism will host its first virtual event on Monday August 10, 2020 from 11am to 12 noon. At a recent interaction with Pichaya Saisaengchan, Director of Tourism Authority of Thailand (TAT) Dubai &The Middle East Office shared that The Middle East is home to a youthful population, and millennials in the region are some of the highest spenders globally. As a result, we are constantly developing our tourism offerings in order to move away from mass tourism and encourage sustainable tourism in order to attract millennials. The webinar, ‘Arab Millennials in Amazing Thailand’, sheds light on the Kingdom’s latest tourism offerings to our partners in the region to cater to the growing demographic – including dining, shopping, and off-the-beaten-path regions to visit.

Owing to the continuously increasing number of women travellers in the kingdom, the Tourism Authority of Thailand (TAT) is bringing back its Women’s Journey Thailand campaign in August, with a vast spectrum of activities, special deals, discounts and privileges, especially for the female tourists, for one whole month. Srisuda Wanapinyosak, TAT Deputy Governor for International Marketing – Asia and the South Pacific, says, “Today, women have become the decision makers and quite powerful, with high spending power. They expect and deserve optimum luxury and variety in holiday products and services. Thailand can prove to be the perfect destination for each of these holiday elements. This is why we have brought back the Women’s Journey Thailand campaign as it is a platform to showcase our woman-centric holiday products and services of unparalleled quality and variety, at unbelievable prices.” Some of the highlights of this season of Women’s Journey Thailand campaign include the Lady Golf Challenge, Lady Celebrities to Thailand, Thailand through Her Eyes, Lady in Thai Fabrics and Lady Bloggers.