Etihad Airways announces the roll out of its new and elevated digital experience across etihad.com and the mobile app. The new digital experience offers a modern and inviting platform to book travel and gain inspiration for upcoming journeys. The website navigation is re-engineered as a standout left-side menu allowing users to move seamlessly and efficiently through the site; while the bold colour of ‘midnight dune’ from Etihad’s newly integrated colour palette, gives an enticing first impression. A strong emphasis on enhanced digital self-service options makes the user experience easier and more personalised. During the online check-in process many new features have been added including pre-populated data to save time, an improved seat map and streamlined access to travel extras all within a simple three-step process. Arik De, Chief Revenue and Commercial Officer, Etihad Airways, said: “In our commitment to delivering an extraordinary customer experience, we’ve completely redesigned the digital experience ensuring that our guests enjoy engaging with us from the very first touch of a screen until reaching their destination and beyond. Furthermore, we’ve made sure our valued Etihad Guest members can enjoy the benefits of a more personalised experience now conveniently in the one app or website.” Adding to this, Etihad Airways’ Chief Digital Officer, Frank Meyer, said: “At Etihad, we are constantly evolving and innovating the digital experience in line with customer preferences and industry trends. In our commitment to innovation and improvement, we will continue to go beyond expectations by delivering a more personalised and seamless online experience for our guests.” The Etihad Airways mobile app, on both Android and iOS, now also serves as a digital travel assistant with booking, trip management and loyalty member profiles …
Read More »Wipro to transform IT and cost optimization at Etihad Airways
Wipro Limited announced that it has been selected by Etihad Airways to lead its comprehensive technology modernization. Wipro will ensure seamless migration of legacy systems and improve operational efficiency across key areas, including workplace, network, infrastructure, and service management. As part of the five-year contract, Wipro FullStride Cloud will deliver a customized cloud-based solution that will provide Etihad Airways real-time insights into their resource utilization and improve operational agility and scalability for their global operations. Wipro will also integrate Generative Artificial Intelligence (GenAI) modules across the IT framework – from automation of data centers to conversational support to end-users. GenAI will also provide intelligent device management and GenAI-based insights that will optimize performance and resolve potential disruptions proactively. Frank Meyer, Chief Digital Officer, Etihad Airways, said, “We look forward to working with Wipro to prepare for the AI era, with an emphasis on innovation, sustainability, and cost optimization. Together, we aim to elevate our customers’ experiences through advanced automation, intelligent operations, and enhanced observability.” Vinay Firake, CEO – Asia Pacific, Middle East and Africa (APMEA), Wipro Limited, said, “We are excited to embark on this journey with Etihad Airways and enable them to adapt to the dynamic needs of the aviation industry. Through our proven expertise in digital transformation and AI-powered solutions, we will deliver seamless, efficient and innovative services to their customers.” Additionally, Etihad Airways will gain access to Wipro’s Innovation Lab in the UAE, which will play a pivotal role in enhancing their technology to meet the evolving demands of their global operations. For more than two decades, Wipro has operated in the Middle East with thousands of employees and providing opportunities for local talent to effectively serve …
Read More »Wego and Bahrain Tourism and Exhibitions Authority partner to showcase Top Tourist Spots and Innovations
Wego partnered with Bahrain Tourism and Exhibitions Authority and Exhibitions Authority (BTEA) to spotlight the Kingdom of Bahrain as a premier travel destination. This collaboration aims to promote Bahrain’s unique cultural heritage, top attractions, and cutting-edge tourism innovations to global travelers. Bahrain, known as the “Pearl of the Gulf,” is an archipelago offering a rich blend of history, luxury, and modernity. Through this partnership, Wego will leverage its platform to highlight Bahrain’s iconic destinations, including the UNESCO-listed Qal’at al-Bahrain (Bahrain Fort), the vibrant Bab Al Bahrain Souq, the stunning Al Dar Islands, and the world-famous Bahrain International Circuit, home of Formula 1 racing. Commenting on the partnership, Mamoun Hmidan, Chief Business Officer at Wego said: “We are thrilled to collaborate with and Bahrain Tourism and Exhibitions Authority to showcase the Kingdom’s unique offerings to our global audience. Bahrain is a treasure trove of cultural, natural, and modern attractions, and through this partnership, we aim to inspire travelers to explore this dynamic destination.” Travelers will also be introduced to Bahrain’s innovative tourism initiatives. The Kingdom is embracing cutting-edge technology, offering seamless digital travel experiences and sustainable tourism practices. From immersive virtual tours to smart city solutions enhancing visitor convenience, Bahrain is setting a benchmark in modern travel. Additionally, Bahrain’s commitment to eco-tourism is evident in its focus on preserving natural habitats like the unique Hawar Islands and offering experiences such as pearl diving and marine conservation tours. Maryam Toorani Director, Marketing and Promotion at Bahrain Tourism and Exhibitions Authority added: “This partnership with Wego allows us to reach thousands of travelers and highlight Bahrain as a must-visit destination. From its historical landmarks to its forward-thinking tourism innovations, Bahrain has something to …
Read More »OMRAN Group launches 2024 Hackathon: Driving Innovation and Entrepreneurship in Sustainable Tourism
In a significant step towards fostering innovation and supporting entrepreneurship in Oman’s tourism sector, the Oman Tourism Development Company (OMRAN Group) is launching the first edition of its Hackathon, taking place currently until 21 December 2024, the event brought together developers, designers, and young entrepreneurs to develop creative solutions addressing challenges in the tourism sector and other key areas, including energy, environment, logistics and other sectors. The hackathon will be held in strategic partnership with the Oman Across Ages Museum and Al Dakhliya Governorate. It will also collaborate with several Oman Investment Authority entities and be executed by Al Jabr, a regional leader in startup development and institutional innovation in the MENA region. The OMRAN Hackathon serves as a dynamic platform for technological and creative talent to collaborate in a competitive environment, crafting innovative ideas in fields such as technology, artificial intelligence, health, and environmental sustainability. Participants will work to transform these ideas into prototypes or actionable projects. The event launch will be celebrated on the 14th of December at the Oman Across Ages Museum. This will be followed by an innovation sprint at Dusit D2 Naseem Resort in Al Jabal Al Akhdar on 19 and 20 December, featuring two days of intensive brainstorming and mentorship. The Hackathon concludes with a ceremony on 21 December, also at Dusit D2 Naseem Resort, where teams will present their final projects to a panel of esteemed judges and compete for recognition and prizes. Developers, designers, university students specialising in technology, tourism, and business, as well as entrepreneurs from the tourism and technology sectors, are encouraged to participate. Out of over 100 registered teams, only 30 will be selected, ensuring a showcase of the …
Read More »ATM 2025 to examine how shifts in technology and traveller behaviour can contribute to and benefit from enhanced connectivity
Key industry trends – including innovation, connectivity and customisation – will be front and centre at the 32nd edition of Arabian Travel Market (ATM), which will take place at Dubai World Trade Centre (DWTC) from 28 April to 1 May 2025. Each year, ATM addresses issues reshaping the international travel landscape, and 2025 will be no exception. In line with its theme, ‘Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity’, ATM 2025’s extensive conference programme and exhibition will explore how contemporary shifts in technology and traveller behaviour can both contribute to and benefit from enhanced connectivity. Commenting on the changing face of global travel, Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “Connectivity through technology is obviously a key growth area in travel and tourism, but it is also about the seamless flow and interaction of people, goods and ideas, which support businesses worldwide. So, if you are looking to engage with the global trends, cultural shifts and traveller behaviours shaping the future of the tourism sector, there is no better place than ATM.” One of the trends expected to shape the market in 2025 and beyond is so-called nostalgia travel. From remakes of 1990s films to early 2000s music acts on tour, the pull of the past is strong for the Millennial generation. Many of today’s travellers, including those from the UAE, are seeking to reconnect with their youth by recreating special trips or childhood dreams. Some are also looking to connect with their own children by sharing nostalgic experiences in familiar places, providing myriad opportunities for enterprising travel companies. Sports and music tourism is also experiencing significant growth, with the former expected to be worth $1.33 trillion …
Read More »Dubai Department of Economy and Tourism to showcase latest business support, innovations and initiatives at GITEX Global and Expand North Star
Dubai Department of Economy and Tourism (DET) will once again bring a strong presence to two major shows this month in Dubai – GITEX Global 2024 and Expand North Star – highlighting the innovation in the services it offers to enhance ease of doing business, and the innovative companies that are setting up in Dubai and using the city as a launchpad for global growth. DET’s participation in the events is aligned with the ambitious goals of the Dubai Economic Agenda, D33, to double the size of Dubai’s economy by 2033 and to further consolidate Dubai’s position as a leading global city for business and leisure. At GITEX Global, taking place at Dubai World Trade Centre, Dubai Business Registration and Licensing Corporation (DBLC), part of DET, will introduce cutting-edge solutions designed to streamline the investor journey to further improve the ease of doing business in Dubai, a key driver in attracting foreign direct investment and top talent. These initiatives will further strengthen the emirate’s global status as a leading destination for innovation and investment. As part of its participation, DBLC will also honour various partners who have contributed to the success of its initiatives over the past year. Meanwhile, across the city in Dubai Harbour, the Mohammed bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME), another entity within DET, will showcase the businesses and services of five of its members, including Transcend Technologies, Jadwelny Portal, Sadeem Energy, Elmadrasah.com and Insurina, as well as its incubation partner Intelak. The participating Dubai SME members represent several sectors such as artificial intelligence (AI) in tourism, energy IoT, EdTech, insurance marketplace and cybersecurity. The Hamdan Innovation Incubator (Hi2), an initiative by …
Read More »Virgin Australia partners with Sabre to pioneer modern airline retailing via SabreMosaic
Sabre Corporation and Virgin Australia announced a strategic partnership to modernize the airline’s retailing capabilities through the phased implementation of SabreMosaic, the revolutionary AI-driven platform built to transform airline retailing. This establishes Virgin Australia as the flagship customer and will enable the airline over time to adopt the broad suite of solutions within SabreMosaic, marking a significant milestone in the airline’s journey towards modern retailing and the general market availability of the SabreMosaic solutions. The collaboration underscores the companies’ commitment to innovation and industry leadership, as well as the airline’s aim to be an early mover in the industry transition to offer-and-order based modern retailing. “Building on our decades-long partnership, Sabre is proud to collaborate with Virgin Australia as our launch partner for SabreMosaic, which is our revolutionary platform designed to transform airline retailing,” said Roshan Mendis, Chief Commercial Officer, Sabre Travel Solutions. “We aim to empower Virgin Australia to deliver a personalized, dynamic travel experience that will set a new standard in the industry. This collaboration marks the beginning of a new era, as SabreMosaic is now available to airlines worldwide.” Virgin Australia’s path to modern retailing “We are excited to partner with Sabre to lead the industry in modern airline retailing,” said David Hogarth, Chief Information Officer of Virgin Australia. “This partnership supports our mission of being Australia’s most loved airline by offering our customers choice and a wonderful guest experience. The SabreMosaic platform will over time enable us to optimize our offers, enhance guest interactions, and build a competitive advantage in the market.” Sabre designed the SabreMosaic platform and related solutions with a modular approach, giving Virgin Australia the ability to easily operate in a hybrid environment …
Read More »stc Group signs strategic partnership with New Murabba to provide innovative technologies
stc Group signed a strategic partnership agreement with New Murabba to leverage a wide range of innovative digital solutions provided by stc Group in the future. Through these types of agreements, stc Group aims to drive digital and technical transformation across major projects in the Kingdom more broadly, enhancing infrastructure and digital services within its real estate sector by leveraging the most advanced solutions. stc Group CEO Eng. Olayan Alwetaid said: “This strategic partnership reflects stc Group’s excellent digital ecosystem and its ongoing commitment to driving digital transformation and being a key enabler of national development. New Murabba represents a major national initiative, and we are deeply committed to supporting it by providing the latest digital technologies.” New Murabba CEO Michael Dyke said: “Our strategic partnership with stc Group will position New Murabba as a pioneering urban development that enhances the quality of life and serves as a global example of innovation and sustainability. This collaboration will further establish New Murabba as one of the world’s most transformative, modern downtowns”. The partnership between stc Group and New Murabba will boost innovation and improve the quality of life in alignment with the Kingdom’s objectives. It will also enable New Murabba to benefit from the most advanced technological solutions, offering a unique experience for residents, workers, and visitors. This strategic alliance covers the potential implementation of all communications and information technology infrastructure projects. It also includes utilizing stc Group’s diverse and innovative digital solutions, which are supported by their expertise in smart city development. These solutions will encompass key elements such as the Internet of Things, artificial intelligence, cloud services, and cybersecurity. New Murabba is shaping new standards for urban development in …
Read More »Saudi Ministry of Tourism and SDAIA partner to accelerate ambitious tourism growth with AI
Saudi Arabia’s Ministry of Tourism has reinforced its commitment to becoming a global tourism leader by signing a Memorandum of Cooperation (MoC) with the Saudi Authority for Data and Artificial Intelligence (SDAIA). The agreement, finalized during the Global AI Summit in Riyadh, emphasizes the Kingdom’s focus on leveraging advanced technology to support its Vision 2030 objectives. Tourism, a cornerstone of Saudi Arabia’s Vision 2030 economic diversification plan, has already surpassed expectations. In 2023, the Kingdom reached its target of welcoming 100 million annual tourists—seven years ahead of schedule. Now, Saudi Arabia is setting its sights even higher, aiming to attract 150 million tourists by the end of the decade. This rapid growth underscores the Kingdom’s commitment to developing its tourism infrastructure and embracing innovation, with AI playing a central role in this transformation. At the heart of this next phase of growth is the integration of artificial intelligence. The partnership with SDAIA is designed to embed AI across the tourism sector, enhancing operational efficiency, personalizing visitor experiences, and optimizing resource management. The MoC outlines plans to establish a Center of Excellence for AI in tourism, deploy AI-driven technologies, and create data-driven strategies to continually refine and elevate the sector’s offerings. His Excellency Anas Al-Sulai, Assistant Minister of Tourism, emphasized the transformative impact of AI on Saudi tourism. “Saudi tourism is growing at an incredible pace, and we are seeing visitors from all over the world choose Saudi Arabia as their destination. As we continue this upward trajectory, we recognize the critical role of technology in enhancing the visitor experience. From the moment travelers land at our airports to every experience they have in our country, AI will be a key …
Read More »Air India Express launches virtual interline platform enabling users to book flights from Middle East
Air India Express launched its virtual interline platform enabling users to book flights from India and the Middle East to 60 destinations. Scoot joins in as the inaugural partner on this platform. Air India Express has become the first Indian airline to launch a Virtual Interline platform, offering flyers a wider range of booking options. Starting their flight search from the airline’s website, airindiexpress.com, users can connect to the new platform, enabling them to book connecting flights where one leg of the journey is operated by Air India Express and the other leg by the partner airline. Developed in collaboration with leading travel solutions technology company Dohop, the Virtual Interline platform “AIX Connect” enhances the connectivity of Air India Express’s network by enabling travellers to book self-connect itineraries between flights of Air India Express and those of the partner airline. Singapore-based airline, Scoot, joins as the inaugural partner, enabling users to book flights from India and the Middle East to 60 destinations across Australia, China, Indonesia, Japan, Laos People’s Democratic Republic, Malaysia, Philippines, Republic of Korea, Singapore, Thailand, and Vietnam. Ankur Garg, Chief Commercial Officer, Air India Express, said, “As Air India Express strengthens its footprint across domestic and international markets, we are strategically leveraging virtual interline partnerships to unlock new destinations with seamless connectivity to the East and West. We welcome Scoot as our first airline partner on this platform and look forward to onboarding more airlines, which will be instrumental in expanding the network further to cater to the growing outbound travel demand from India, while simultaneously enhancing inbound tourism by attracting international travellers to our vibrant nation.” “We are honoured to be Air India Express’ inaugural interline partner on …
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