Emirates announced a renewal of its longstanding partnership with reigning America’s Cup champions Emirates Team New Zealand for the 37th America’s Cup, and all preliminary regattas. The 19-year partnership has been highly successful for both parties, including memorable victories in the 35th America’s Cup as well as its cup defence in front of a home Auckland crowd in the 36th America’s Cup event. Emirates will continue to be the Lead Sponsor of Emirates Team New Zealand, with naming rights for the team, as well as the designation of Official Airline and Carrier of Emirates Team New Zealand. Emirates joined the team as naming sponsor in 2004 when the team began its quest to bring the America’s Cup back to New Zealand. The airline remained a stoic supporter through two close Challenges in 2007 in Valencia and 2013 in San Francisco before Emirates Team New Zealand proudly lifted the ‘Auld Mug’ again in Bermuda in 2017. A victorious defence in the 36th edition of the America’s Cup in Auckland 2021 saw Emirates Team New Zealand achieve a sensational victory on its home turf. Emirates is proud to sponsor a further defence of the 37th edition of the America’s Cup, this time in Barcelona, Spain in 2024. The renewal of sponsorship signals a continued commitment to New Zealand sailing and reflects the deep-rooted connection Emirates has built with New Zealand, having recently celebrated its 20th anniversary of operations in the country. Emirates operates daily A380 services direct out of Auckland as well as Christchurch via Sydney, offering passengers the only opportunity to travel across the Trans-Tasman on the iconic double decker aircraft. Boutros Boutros, Divisional Senior Vice President, Corporate Communications, Marketing & Brand …
Read More »