Tag Archives: TDA

Ras Al Khaimah Tourism Development Authority strengthened its commitment to deliver ‘Tourism For All’ by signing the Accessible Tourism Code of Good Conduct,  during its annual UAE World Tourism Day conference. Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority,  said, “Ras Al Khaimah Tourism Development Authority has strengthened its commitment to deliver Tourism For All by signing the Accessible Tourism Code of Good Conduct. This code was developed by the European Network of Accessible Tourism (ENAT) – represented today by one of our keynote speakers Ivor Ambrose. Over the next three years, we will commence the journey to honour our commitment to this code by establishing accessible tourism products and practices in the emirate.” The half-day UAE World Tourism Day Conference, held at the Al Marjan Island Convention Centre, saw keynote addresses from HH Sheikh Saud bin Saqr Al Qasimi, UAE Supreme Council Member and Ruler of Ras Al Khaimah and His Excellency Mohammad Al Muhairi, Undersecretary to UAE Minister of Economy who spoke about the important contribution of tourism to Ras Al Khaimah and the UAE. As well as discussing issues and developments within accessible tourism and matters that strengthen Ras al Khaimah’s and the UAE’s tourism propositions, the conference addressed the key needs of family and elderly travellers, aligning with UNWTO’s World Tourism Day which was marked earlier this week – under the theme ‘Tourism for All – Promoting Universal Accessibility.’ “We are supporting the development of our MICE profile with the creation of an events calendar for the destination which we anticipate will act as a spur to attract additional meetings, convention, incentives and exhibition business,” he concluded.  

Ras Al Khaimah Tourism Development Authority (TDA) gathered close to 100 tourism stakeholders for a destination workshop designed to increase collaboration and alignment of the emirate’s promotional activities. Hosted at the Rixos Bab Al Bahr, a five-star property on Ras Al Khaimah’s Marjan Island, the event attracted industry partners, hoteliers, destination management companies (DMCs) and government entities from across Ras Al Khaimah and the UAE. The workshop provided attendees with updates on RAKTDA’s marketing and communications activities at home and abroad, including recent partnerships with travel trade entities in key European and Asian source markets. Additional details were shared on the strategy to attract one million visitors to the emirate by the end of 2018.

The Pacific Asia Travel Association (PATA) has welcomed the Ras Al Khaimah Tourism Development Authority (TDA) as its newest government member. The TDA’s aim is to establish the emirate of Ras Al Khaimah as a destination for leisure and adventure travel whilst maintaining its appeal for sun seekers, beach loving couples and families. Ras Al Khaimah TDA was established in May 2011 to develop the emirate’s tourism infrastructure and promote it, both domestically and abroad. In order to achieve its goals, the Ras Al Khaimah TDA has a Government mandate to license, regulate and monitor the emirate’s hospitality industry. It conducts research to identify tourism projects and current trends. Ras Al Khaimah TDA leads on the destination’s branding and subsequent marketing activities, and also develops and implements strategies designed to encourage tourism investment into the emirate. PATA CEO Mario Hardy said, “As our newest government member Ras Al Khaimah now has a much better opportunity to achieve their growth target of 2.9m visitors by 2025 by connecting with many of our members and by showcasing their destination to a much broader audience.” Haitham Mattar, CEO, Ras Al Khaimah TDA, said, “As we continue to work towards our goal of attracting one million visitors by the end of 2018, we are keen to establish partnerships that will enable us to achieve sustainable tourism growth. Asia Pacific, in particular India and China, are fast growing emerging markets where we have recently signed an agreement with Ctrip, China’s largest online travel agency, as well as Cox and Kings in India.”