Tag Archives: TAT

Owing to the continuously increasing number of women travellers in the kingdom, the Tourism Authority of Thailand (TAT) is bringing back its Women’s Journey Thailand campaign in August, with a vast spectrum of activities, special deals, discounts and privileges, especially for the female tourists, for one whole month. Srisuda Wanapinyosak, TAT Deputy Governor for International Marketing – Asia and the South Pacific, says, “Today, women have become the decision makers and quite powerful, with high spending power. They expect and deserve optimum luxury and variety in holiday products and services. Thailand can prove to be the perfect destination for each of these holiday elements. This is why we have brought back the Women’s Journey Thailand campaign as it is a platform to showcase our woman-centric holiday products and services of unparalleled quality and variety, at unbelievable prices.” Some of the highlights of this season of Women’s Journey Thailand campaign include the Lady Golf Challenge, Lady Celebrities to Thailand, Thailand through Her Eyes, Lady in Thai Fabrics and Lady Bloggers.

The Tourism Authority of Thailand (TAT) and Qatar Airways, signed a Memorandum of Understanding (MoU) on April 24 at the Arabian Travel Market (ATM) 2017 in Dubai. With this latest partnership, TAT seeks to leverage the strength of Qatar Airways’ extensive global network, particularly its presence in secondary cities in Europe, Africa and the Middle East, to increase the number of tourist arrivals to Thailand in 2017/18. Under the MoU, TAT and Qatar Airways will develop joint promotions to mutually increase tourism and visibility for Thailand to travellers in more than 150 destinations the airline flies to. Effective 1 June, Qatar Airways will have five daily flights from Doha to Bangkok. The increased frequency, along with its double-daily Phuket flights and the five-month-old Krabi operations (4 flights a week), take the number of weekly Qatar Airways departures from Thailand to Doha to 53. Besides the existing three popular Thai destinations, Qatar Airways has also set its sights on Chiang Mai, the largest city in Northern Thailand. The MoU was signed by Qatar Airways Chief Commercial Officer Ehab Amin and Tourism Authority of Thailand’s Deputy Governor for International Marketing, Europe, Africa, Middle East and Americas, Tanes Petsuwan. They were joined by Yuthasak Supasorn, Governor of the Tourism Authority of Thailand, Chalermsak Suranant, Director of the Tourism Authority of Thailand Dubai and Middle East Office and other high-ranking executives from both organisations.

The Tourism Authority of Thailand (TAT) has appointed a golf ambassador to promote the country as a leading golf destination. With over 260 world class golf courses in the country, TAT hopes to attract more golfers from the Middle East to enjoy their different courses. Thongchai Jaidee, a professional Thailand golfer ranked at number 54 will be the brand ambassador for the next year. During this period of time he will work very closely with the tourism board of Thailand in order to attract more “golfing visitors” to the destination. Chattan Kunjara Na Ayudhya, Deputy Governor for Marketing Communications TAT stated, “The brand ambassador partnership with Thongchai Jaidee will help achieve a key strategic objective to better link tourism and sports and increase the number of long staying, high spending visitors from the Middle East and Europe. Thailand has over 260 world class golf courses nationwide, with superb facilities and services including experienced, friendly caddies, wonderful accommodation and excellent side activities, such as shopping and spa treatments. Thailand also holds many international golf tournaments every year including Honda LPGA Thailand 2017 will be hosted on February 23 to 26, 2017 at Siam Country Club Pattaya Old Course which attract a large number of professional players and spectators.”

The Tourism Authority of Thailand (TAT) is to start shifting the structure and directions of the national tourism industry towards a new value-based offer in order to position Thailand as a quality leisure destination. The Annual TAT Action Plan meeting (TATAP) held in the Northeastern province of Khon Kaen between 4-7 July, 2016, was designed entirely around how to ensure that the tourism industry can contribute to this objective. The meeting was attended by TAT executives from head offices, as well as domestic and overseas offices worldwide. The new strategic policy is designed to bring tourism, now recognised by the country’s leaders and policymakers as of one of Thailand’s most successful economic pillars, in line with the 20-year reform programme, called Thailand 4.0, being charted by the government of Prime Minister Prayut Chan-o-cha under the vision slogan, “Stability, Prosperity, and Sustainability.” Tourism is one of seven industries considered the backbone of the emerging digital economy. It also has enormous potential to contribute to the creative development of sub-sectors; such as, health and wellness, culture and heritage, and the natural environment. Hence, the new model will strive to transform Thailand’s comparative advantage into a competitive advantage.