Tag Archives: targets 2 million

Malaysia has officially reopened its borders to international tourists starting 1st April 2022. Targeting to attract more than 2 million international tourists this year, Tourism Malaysia, the promotional board under the Ministry of Tourism, Arts and Culture (MOTAC), will embark on a continuous effort to showcase the country’s unique blend of “Truly Asia” heritage to the Middle East and the world. Earlier during the pandemic, Tourism Malaysia launched the campaign #WeMissYou, which was targeted at the Middle East region to invoke feelings of nostalgia among travellers on the magnificent attractions that Malaysia has to offer. Recently, Tourism Malaysia participated in the Arabian Travel Market (ATM) 2022, where it signed a Memorandum of Cooperation (MOC) with Dubai-based Emirates Airline as part of the recovery and development of traffic to Malaysia from key markets across the airline’s network. Through this strategic agreement, Tourism Malaysia will work with Emirates to explore mutually beneficial initiatives that will drive tourism into Malaysia, and offer Emirates more opportunities to serve the market, which include familiarisation trips, workshops, seminars, digital campaigns, in-flight marketing campaigns and other marketing programs. The mission’s goal at the ATM is to re-establish and strengthen the region’s commitment to good tourist cooperation, future partnerships and better cooperation with the travel and tourism industry. Dato’ Sri Hajah Nancy Shukri, Malaysia’s Tourism Arts and Culture Minister said: “We will continue to place strong emphasis and focus on the Middle Eastern market in terms of outbound tourism. Hence, we will be stepping up our promotional efforts here. “It is indeed a huge relief for the tourism industry as we welcome more international tourists, newcomers and regulars alike, to further boost our economy. Therefore, we hope for …

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