The Tourism Authority of Thailand (TAT) organised the fifth Thailand Golf Travel Mart (TGTM) 2019 between August 6-9, in the kingdom’s Northern capital as part of an ongoing strategy to further develop a very important source of high-spending, long-staying customer segment. The event attracted a contingent of 116 top golf tour operators from 24 countries, the top five of whom were from China (22), Japan (17), India (9), South Korea (8), and Singapore (7). To broaden the exposure of Thailand’s golfing attractions, TAT carefully screened and invited 59 first-time buyers, especially from new markets; such as, Austria, Belgium, Czech Republic, Luxembourg, the Netherlands, Slovakia, Portugal and Sweden. The Middle East had a contingent of avid golfers from the UAE who were specially flown in for the event. Amongst the 97 Thai exhibitors, mainly representatives of Thailand’s stunning golf courses and resorts, 37 were from the Central Region, 23 from the East, 22 from the North, 10 from the South and 5 from the Northeast. They included 39 first-time sellers. The topic of the panel discussion was “Thailand beyond a Premier Golf Destination” featuring Tanes Petsuwan, TAT Deputy Governor for Marketing and Communications, Thongchai Jaidee, a Thai professional golfer and David Rollo, Vice President, Golf – IMG Events. The previous four TGTMs have been held in Hua Hin, Pattaya, Khao Yai and Phuket to highlight the geographical and professional diversity of the kingdom’s leading sports tourism sector. Chiang Mai, the city known as the Rose of the North, is a very important golfing destination with international standard golfing facilities set amidst the backdrop of picturesque natural landscapes, rich history, and culture of the Northern region. The World Golf Travel Agents Association …
Read More »Etihad and TAT sign $1mn deal to boost tourism
Etihad Airways, the national airline of the United Arab Emirates, and The Tourism Authority of Thailand (TAT) signed a landmark $1 million agreement to increase tourism to Thailand. Under the new agreement, the Abu Dhabi-based airline and TAT will jointly promote travel to Thailand from priority markets including the United Arab Emirates, UK, France, Germany, Italy, Egypt and Kuwait. The agreement was signed by Etihad Airways Vice President Marketing, Tim Burnell, and TAT’s Deputy Governor Tanes Petsuwan at a commemorative event in Bangkok at the Executive Lounge, Grande Centre Point Terminal 21. They were joined by Etihad Airways Senior Manager Marketing, Lamya Al Nuaimi. Burnell said: “Etihad Airways has a long and proud association with Thailand – in fact Bangkok was one of our first international routes. It continues to be one of the busiest in our network enjoying strong year-round demand, particularly from the UAE, GCC, Middle East, Africa and Europe. “With five daily flights to Thailand – four to Bangkok and one to Phuket – Etihad Airways has a significant investment in Thai tourism and the new agreement with Tourism Authority of Thailand supports and extends that commitment.Through innovative joint marketing campaigns, we aim to bring hundreds of thousands of first-time and repeat travellers from Europe and the Middle East to Thailand to enjoy this beautiful country and to experience the warm, friendly hospitality for which the Thai people are world-renowned.” Bangkok continues to be one of Etihad Airways’ busiest routes – around 800,000 guests travelled to and from Bangkok in 2016 alone. In all, more than 6 million guests have flown on the airline’s Thailand routes since 2007 and further growth is expected. Tanes Petsuwan said: “Europe …
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