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The Jamaica Tourist Board (JTB) will be participating in the upcoming Arabian Travel Market 2025 from April 28 to May 01 at the Dubai World Trade Centre. Its continued presence in the region’s premier travel and trade event demonstrates the recognition of GCCs role in Jamaica’s international tourism growth strategy. In a collaborative push to promote the island, Tourism Minister Hon. Edmund Bartlett will be joined by Director of Tourism Donovan White, together with Jamaica’s top suppliers in the hospitality and leisure sectors at the JTB stand, ready to network with travel and media professionals from across the GCC. Diversifying tourism markets and promoting sustainable growth is a key component of Jamaica’s Vision 2023 development plan. Reaching out to new regions aims to enhance its global tourism footprint and economic resilience. Recognizing the GCC as having one of the most well-travelled globetrotters, fueled by its spending power and interest in unique destinations, keeps JTBs committed to its goal of positioning the country as a major consideration for travel amongst the nationals and residents of the GCC countries. “Our ongoing participation in ATM reflects our dedication to fostering relationships within the GCC market,” stated Hon. Edmund Bartlett, Jamaica’s Minister of Tourism. “We are confident that Jamaica’s unique blend of natural beauty and vibrant culture will captivate travelers from this region.” In driving the achievement of this strategy, JTB has appointed Buzz Travel Marketing Middle East (BTM) as its official trade representative office for the GCC region in 2024. This regional partnership leverages the strength of BTM in the travel and trade industry educating them about Jamaica’s diverse offerings – from pristine beaches to cultural experiences – and how it fully aligns with …

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