Tag Archives: tailor made

At the China Global Traveller Market update and seminar Elaine Sun, Regional Director MEA, Trip.com shared that there are 3 most important factors to drive in Chinese inbound visitors; focus on content, service and dynamic offerings. She reiterated that hotels should first focus on getting their content to showcase their USP by showcasing the property with 5 to 10 second short videos and good images to draw the interest of the Chinese travellers. When it comes to service, there should be fact sheets and other material translated and shared with Chinese elements such as wechat, alipay so that there is a purpose to select the hotel as against others as it shows that the hotel would take an interest in accommodating Chinese travellers. The last point mentioned was the tailormade and bespoke experiences on offer, early bird deals, amenities, offerings such as early check-in and late checkouts as flight timings are different to provide that feeling you are welcomed in the hotel is most important to the Chinese travellers.

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