Tag Archives: Swyp Market Outside The Box

Bespoke buys, avant-garde fashion, on-trend food trucks and handcrafted jewellery in an alfresco festival setting with the backdrop of the Burj Khalifa; Swyp Market Outside The Box (MOTB) is back and is taking interactive innovation to a whole new level.  Running from January 16 to February 1 in Burj Park, Downtown Dubai, as part of the milestone 25th edition of Dubai Shopping Festival (DSF), Swyp MOTB offers a truly unique retail experience with immersive entertainment and world-class bespoke activations which with an extra week added to the dates, will be open to the public for 17 days, for the first time ever. The market is sponsored by Swyp, Liv. Digital Bank, National Foods Product Company Oasis and Lacnor, SanDisk and Emaar. New highlights for the seventh edition of Swyp MOTB include the Nike customization zone which will offer customers the opportunity to personalise their Nike T-shirts, jerseys and shoes bought at Swyp MOTB in a cool scaffolded LED lit space where Nike’s resident artists will be on hand to help create bespoke creations for shoppers’ kicks.  The Gaming Zone offers gamers the chance to play and compete in an open-air neon lit space with all the latest games across PS4 and Nintendo Switch to include Fortnite, Gran Turisno, Call of Duty, FIFA 2020 and Pokemon Go. The kids zone (back by popular demand), hosted by Splash and Party under the Saddle Shade will include inflatables, a zipline, craft workshops and new Swing Carousel ride to keep little ones entertained for hours.  One of the retail highlights this year is African Avenue, a double decker concept store featuring a collaboration of emerging and established African designers, which will also be complemented …

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