Central Hotels & Resorts announced the launch of its latest sustainable tourism campaign that represents a significant step in enhancing the brand’s visual identity and reflects its unwavering commitment to promoting sustainable practices within the hotel industry. By taking proactive measures to reduce its environmental impact, Central Hotels & Resorts aims to raise awareness among its guests and fellow hospitality chains, inspiring them to follow suit in the journey towards a greener and more sustainable future. Scheduled for implementation in the fourth quarter of this year, Central Hotels & Resorts is eager to lead by example and drive positive change within the UAE’s hospitality landscape. As part of its dedication to sustainability, the brand will be introducing several impactful measures across all its hotels: Wooden Key Cards: In a bold move to minimize plastic waste, Central Hotels & Resorts will be replacing traditional plastic key cards with eco-friendly wooden alternatives. This shift not only demonstrates the brand’s commitment to environmental responsibility but also encourages guests to adopt more sustainable habits during their stay. Environmentally Friendly F&B Practices: Understanding the significance of sustainable dining experiences, Central Hotels & Resorts will be transitioning to use of environmentally friendly / biodegradable materials and practices in all its restaurants and dining areas. By making this change, the brand aims to reduce the consumption of single-use plastic and contribute to the overall reduction of plastic waste in the UAE. Water Bottle Implementation: Demonstrating its dedication to combatting plastic pollution, Central Hotels & Resorts will be taking the crucial step of eliminating plastic water bottles from its properties. Instead, the brand will introduce reusable water bottles for guests, providing them with a convenient and eco-conscious alternative …
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