Tag Archives: summer campaign

DubaiDestinations 2024 summer campaign wrapped up with 20 million video views across social media platforms and drew impressive engagement among both local and global audiences. This year saw many new visitors from Eastern European destinations visit Dubai over the summer. Launched under the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, the year-round campaign highlights the exceptional activities and experiences that make Dubai a one-of-a-kind destination across all seasons. The vibrant finale of the collaborative campaign, implemented by Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), utilised the power of storytelling to enhance the city’s profile as a top global summer destination. Shaima Al Suwaidi, Director of Brand Dubai, said: “The summer phase of the 2024 #DubaiDestinations campaign brilliantly captured the essence of Dubai’s diverse and exciting experiences, further cementing its status as a leading global destination. This year’s campaign achieved impressive engagement from both local and global audiences, with captivating content shared across various platforms that inspired millions to discover Dubai’s diverse summer destination offerings. The overwhelming response, with tremendous public engagement and more than 20 million video views across social media platforms, including Instagram, YouTube, TikTok, Facebook and X, underscores the campaign’s success in showcasing Dubai’s multifaceted appeal. More than 3,000 pieces of content were also shared across digital channels, reflecting the campaign’s widespread impact.” Featuring interactive storytelling and visually engaging content, this phase of the campaign highlighted beach destinations, waterparks, indoor activities, and hotel pools, showcasing the city’s wide array of attractions that appeal to people of all ages and backgrounds. Some of the emirate’s most …

Sharjah Airport launched an exciting summer campaign under the slogan ‘Summer at Sharjah Airport’, focusing on providing passengers with enhanced and seamless travel experiences, with special attention to enriching the journey for children. This campaign reinforces the Airport’s unwavering commitment to delivering an array of smart and innovative services, guaranteeing seamless travel procedures and exceptional experiences while elevating its status as one of the best airports in the region. The campaign, scheduled to last until August 22, 2023, includes a series of engaging and fun-filled itinerary of activities and events, along with gift giveaways. The campaign aims to provide passengers of all ages, especially children, an enjoyable and memorable experience during their time at the Airport, making their waiting time an exciting part of their journey.

As part of the latest phase of the #DubaiDestinations summer campaign, a new interactive guide titled ‘Dubai’s Summer Gems’ was issued by Brand Dubai, the creative arm of the Government of Dubai Media Office. Showcasing a comprehensive compilation of tranquil beach destinations, exhilarating water activities, and captivating waterparks, the new guide perfectly encapsulates Dubai’s distinctive summer ambiance and unparalleled experiences that distinguish it as one of the world’s most fascinating destinations during the warmer months. Shaima Al Suwaidi, Director of Brand Dubai, said: “‘Dubai’s Summer Gems’ guide unveils the best of what our city has to offer during the summer months. It serves as a fantastic resource that invites individuals to embark on a remarkable journey of discovery in this vibrant city. The guide highlights a diverse range of attractions and activities that cater to every taste and interest. From serene beaches perfect for relaxation to thrilling water activities that ignite a sense of adventure, this guide captures the essence of Dubai’s summer charm.” The guide highlights numerous exceptional public beaches that provide ample facilities and activities for families and children. These beaches offer a range of amenities and services to ensure a memorable experience. Additionally, for those seeking thrilling water adventures, the guide features a variety of waterparks that guarantee a fun-filled day of aquatic excitement. The guide also includes a selection of other exhilarating water activities that cater to diverse interests. Some of these activities include the thrilling experience of parasailing, the mesmerising exploration of scuba diving, the scenic delights of boat touring, and the adrenaline rush of surfing. The latest phase of the #DubaiDestinations campaign invites international audiences to embark on a captivating journey of exploration and …

Under the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, the #DubaiDestinations campaign has rolled out its latest phase inviting residents and tourists to embark on a new journey to discover Dubai’s offerings in the warmer months of the year. The collaborative campaign, implemented by Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), seeks to showcase the city’s unique charm as a summer destination to audiences across the world through engaging stories. The current season of the #DubaiDestinations campaign, running until the end of August, will showcase the city’s top-rated experiences in the summer and its distinctive attractions ranging from serene beach destinations and exciting indoor activities to thrilling waterparks and picturesque hotels. Her Excellency Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and Director General of the Government of Dubai Media Office (GDMO), said: “Aligned with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to transform the emirate into the world’s best city to live and visit, the campaign continues to open new windows into the unrivalled diversity, memorable experiences and creative urban vibe that define Dubai’s character as one of the globe’s greatest destinations. By harnessing the power of storytelling, the campaign seeks to highlight the city’s offerings during the warmer months, with an emphasis on the unique experiences that set Dubai apart as one of the world’s most captivating destinations. This season of the campaign extends a fresh invitation to both the local and global community …

Saudi Tourism Authority (STA) officially launched ‘Rethink Summer’, its seasonal campaign aimed at promoting Saudi as a diverse, unique summer destination for adventurers and explorers from within Saudi and abroad. As part of the campaign launch, for the first time and in its efforts to empower and enable the private sector, STA brought together key partners within the governmental, private, and tourism ecosystem at an official event held in Riyadh. The briefing event was an exclusive preview into the campaign, the key destinations, events and experiences being showcased and a call-to-action for trade partners to further enhance and strengthen the country’s product offering through their own promotions and offers. His Excellency Ahmed Al Khateeb, Minister of Tourism, Chairman of the Saudi Tourism Authority said: “Saudi is the fastest growing destination worldwide today, with a proven capacity to host visitors from the world over, yearlong. Building on this, we are pleased to launch the ‘Rethink Summer’ campaign to share the beautiful diversity of Saudi with the world, from the cool, green highlands, to the coasts of the Red Sea and Arabian Gulf. Entertainment events will be special and for everyone. Our partners in the private sector are instrumental in this campaign, offering over 1.8 million additional seats for inbound flights, more than 15 thousand new hotel rooms, and over 100 products tailored to meet the taste of all our visitors this summer. This is the largest contribution of the private sector yet.” The destination is set to hit significant milestones this year, from the opening of the first three resorts at The Red Sea, the world’s most ambitious, regenerative, luxury tourism development to Sindalah Island, NEOM’s incomparable island destination. Diriyah, the …