Tag Archives: strategic partnership

Oman Air hosted an official signing ceremony with Fun & Sun to formalise their new strategic partnership aimed at expanding direct access between Moscow and Salalah. The partnership forms part of Oman Air’s broader commitment to enhancing point-to-point connectivity and supporting Oman’s growing tourism sector. Expected to draw thousands of visitors during its inaugural season, the initiative contributes directly to Oman’s national tourism objectives and supports the continued development of Dhofar as a year-round destination. The seasonal charter flights between Moscow and Salalah will operate between 26 December 2025 and 9 May 2026. Meanwhile, the airline, which flew more than 200,000 guests into Salalah during khareef’s peak period alone – a 15% increase over 2024 – continues to work closely with the Ministry of Heritage and Tourism and Dhofar Municipality to promote the destination and support sustainable growth in domestic and inbound tourism. The event brought together senior representatives from both organisations, including Mike Rutter, Chief Commercial Officer at Oman Air, and Yaroslav Stepanyuk, Commercial Director at Fun & Sun. Journalists from the Russian media and members of the local Omani media were also in attendance. Speaking at the ceremony, Mike Rutter, CCO of Oman Air, emphasised the significance of the collaboration, noting that strengthening direct routes from high-potential markets such as Russia aligns with the airline’s long-term commercial strategy and ongoing transformation. Yaroslav Stepanyuk, Commercial Director at Fun & Sun added, “Salalah is rapidly emerging as one of the most desirable winter-sun destinations for Russian travellers. Through this partnership, we are opening the door to a new chapter of growth and strengthening the bridge between our markets.” Oman Air’s ongoing focus on point-to-point growth has resulted in an increase …

Unveiled at World Travel Market (WTM) London, this renewed collaboration through Amadeus Digital Media aims to significantly boost visitor numbers to Abu Dhabi, targeting over 60% growth through Amadeus’ platforms compared to the previous year. The new initiative will leverage cutting-edge AI-powered programmatic campaigns to target travellers who are actively seeking their next destination. A key focus is to engage new consumers who may not have previously considered Abu Dhabi as a travel destination, thereby expanding the emirate’s global appeal. By increasing exposure to a wider consumer base and driving booking conversions, this collaboration is expected to bring substantial benefits to Abu Dhabi’s key industry stakeholders, such as hoteliers and travel agents. HE Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi, said: “Our long-standing partnership with Amadeus has been instrumental in showcasing Abu Dhabi’s diverse offering to a global audience. This expanded collaboration is pivotal to our journey to achieve the ambitious goals set out in our Tourism Strategy 2030. By harnessing Amadeus’ advanced technology and extensive reach, we are not only aiming for escalated growth in visitor numbers but also strategically building destination awareness in new and emerging markets.” Campaigns stemming from the renewed partnership will strategically target diverse consumer segments, ensuring that Abu Dhabi’s rich cultural heritage, thrilling adventures, family-friendly attractions, and stunning coastal landscapes are prominently featured worldwide. Jan Tissera, President, International, Global Accounts and Destinations, Hospitality, Amadeus, added: “Our collaboration with DCT Abu Dhabi exemplifies our shared commitment to transforming travel through data-driven insights and innovative technology. By combining Amadeus technology and market intelligence with DCT Abu Dhabi’s visionary approach, visitor outreach can be refined to create meaningful, personalized journeys that truly …

Visit Qatar and Experience Oman announced a new strategic partnership aimed at strengthening regional tourism cooperation and promoting multi-destination travel between the State of Qatar and the Sultanate of Oman. The announcement was made during Visit Qatar’s participation in the World Travel Market (WTM) London 2025, one of the world’s leading trade and tourism exhibitions. Under this new strategic partnership, Visit Qatar and Experience Oman will develop integrated tourism packages and joint promotional initiatives aimed at encouraging visitors from key international markets, particularly from Asia and Europe, to explore both destinations in a single trip. Italy, Spain and China will prepare pilot markets for the implementation of the concept of joint cooperation. The announcement was made in the presence of Eng. Abdulaziz Ali Al Mawlawi, CEO of Visit Qatar, and Mr. Omar Al Jaber, Head of Tourism Development at Qatar Tourism. Experience Oman was represented by H.E. Azzan Al Busaidi, Undersecretary of the Ministry of Heritage and Tourism for Tourism, and  Shabib Al Maamari, CEO of Visit Oman. The partnership will also include joint promotional tours, unified participation in major international tourism events and exhibitions, as well as cooperation with major travel and tourism companies to develop and market joint packages for the two destinations that combine the cultural, heritage and luxury experiences of Qatar and Oman. The partnership reflects the two municipalities’ shared commitment to strengthening regional tourism links, increasing visitor numbers, and highlighting the Gulf region as a unified and world-class destination. By enhancing co-marketing opportunities and improving tourism connectivity, Visit Qatar and Experience Oman are positioning the region as a destination of choice for global travellers seeking unique experiences.