Tag Archives: strategic partnership

Etihad Airways and Air Europa are set to work towards a strategic partnership, enhancing commercial and operational ties to provide travellers with wider choices, higher quality services, and increased value. Etihad is increasing its flights to twice daily to Air Europa’s hub in Madrid from summer 2025, providing seamless access between Abu Dhabi and Spain. The partnership would further strengthen connectivity between Europe and Latin America, and the Middle East and Asia, creating seamless travel options across these key regions. Arik De, Chief Revenue and Commercial of Etihad Airways, said: ” We are in discussions to establish a strategic partnership covering a range of activities, including deepening our codeshare and frequent flyer programme, enabling both airlines to expand into new frontiers, and a potential wet lease operation with an Air Europa aircraft between Madrid and Abu Dhabi. “Any partnership will work towards benefiting customers of both airlines, underscoring our commitment to providing our valued customers with a seamless travel experience and access to a wider network, including Air Europa’s leading Latin America Network.” ‘We are very pleased to expand our partnership with Etihad Airways into a scenario that will be even more rewarding for our customers. By initiating our operations between Madrid-Barajas and Abu Dhabi, it will further extend our reach to the Middle East and Asia, opening up more possibilities to connect both regions to the Americas via Europe, while offering the highest standards of quality,’ said Richard Clark, Air Europa’s General Manager. Etihad and Air Europa already have a partnership that includes bilateral codesharing and allows members of their frequent flyer programmes to earn and redeem miles on each other’s flights. The enhanced collaboration would further solidify Air …

 The Dubai Department of Economy and Tourism (DET) has signed a strategic memorandum of understanding (MoU) with Amadeus to facilitate a city-wide ecosystem for the rapid prototyping of travel tech solutions, and further enhance Dubai’s capabilities as a leading hub for travel innovation. Building on their well-established collaborative relationship, the two entities will focus on advancing travel technology, enhancing visitor experiences, and strengthening Dubai’s tourism ecosystem, creating a platform to build on the record 18.72 million international overnight visitors that came to the city in 2024. The MoU was signed by His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), part of DET, and Maher Koubaa, EVP Travel Unit and MD EMEA, Amadeus, and is poised to contribute to achieving the goals of the Dubai Economic Agenda, D33, to further consolidate Dubai’s position as a leading global city for business and leisure. DET and Amadeus currently cooperate across multiple areas including Strategic Travel Data and Analytics, Programmatic Travel Advertising, and B2B Travel Marketing, and the MoU establishes a framework for expanding this collaboration. It also paves the way for Amadeus to set up a Centre of Excellence in Dubai to promote initiatives in key areas such as enhancement of the traveller journey experience, with a focus on leveraging biometrics, airport experience optimisation, access management, touchless payments, and air capacity development. Furthermore, it will support local and global start-ups and enhance travel intelligence reporting for hospitality and destinations. Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), comments: “This partnership with Amadeus marks a transformative step in our journey to further consolidate Dubai’s position as a multifaceted innovation hub and reflects our …