Dubai Festival City Mall and LEGO Middle East have joined forces to bring to the UAE the Middle East’s largest LEGO Festival in celebration of the 25th anniversary of Dubai Shopping Festival. The festival, running from January 8 to March 14, 2020 promises visitors of all ages an exceptional family friendly experience with the array of fun activities its offering and the first ever LEGO Ninjago-themed IMAGINE show. Visitors can enjoy all the activities featured in the seven LEGO zones that include: LEGO City, LEGO Friends, LEGO Duplo, LEGO Ninjago, LEGO Technic, LEGO Architecture, LEGO Shadow Runner and LEGO Jungle. Each of these zones celebrates a popular LEGO brand and offers exciting experiences from building a life-sized sculpture, trains, snow man, fire engine or even a Burj Khalifa model. Steven Cleaver, Director, Shopping Centers Dubai, Al-Futtaim Malls said, “We are confident that launching the Middle East’s largest LEGO Festival will bring an unrivalled experience to our visitors with its fun-packed activities and the thrilling new LEGO Ninjago-themed IMAGINE show. LEGO is one of the most popular global brands that resonates with both children and adults and a key driver to why we decided to bring this phenomenal festival to Dubai on this occasion.” Urszula Bieganska, Head of Marketing, LEGO Middle East & Africa, added, “We have created the seven unique zones at the festival to build genuine connections with visitors through engaging and interactive experiences inspired by their favorite LEGO brands and characters. We’ve tailor-made the festival activities and created a special journey with the aim of ensuring everyone, no matter what age, has an incredible time. Fans of our popular Ninjago characters will enjoy seeing them come to life …
Read More »Three-day Super Sale begins as Dubai thrives on retail tourism sector
The three-day Super Sale is back, offering everyone the chance to take advantage of super savings on top brands from the world of beauty, fashion, electronics and much more. Running from November 22-24, shoppers can grab discounts of up to 90 per cent on a wide range of items at over 1,500 participating outlets. Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), in conjunction with strategic partners across the city, key retailers reveal the importance of the sale for Dubai’s retail economy. Fuad Mansoor Sharaf, Managing Director, Majid Al Futtaim Properties, Shopping Malls (UAE, Bahrain & Oman), said, “Previous three-day Super Sales, in line with the Dubai Retail Calendar, have attracted thousands of people to Majid Al Futtaim’s shopping malls, and have proved to be successful as a key driver for Dubai’s tourism proposition. As a strategic partner of DFRE, we will deliver an unbeatable shopping experience at all our malls in Dubai this November and will continue to support anchor retail activities and exclusive experiences.” Steven Cleaver, Director, Shopping Centers Dubai, Al-Futtaim Malls, commented, “This year’s three-day Super Sale at Dubai Festival City Mall is going to be bigger than ever before. We are giving away instant cash rewards to all shoppers who buy our newly-launched Festival City Gift Card over the weekend. In collaboration with our valued retail partners, we are excited for a weekend filled with promotions and good value for our shoppers.” Patrick Bousquet-Chavanne, CEO, Emaar Malls, said: “The three-day Super Sale is a great opportunity to explore the best in store by our retailers, more so as it coincides with the 10-year …
Read More »Dubai Festival City partners with DTCM for ongoing Dubai Shopping Festival
The Dubai Festival City has partnered with Department of Tourism and Commerce Marketing (DTCM) to ensure a valuable retail tourism experience to visitors during the ongoing Dubai Shopping Festival (DSF). With over 400 retail stores at Dubai Festival City Mall participating during DSF, IKEA Festival City is giving shoppers a chance to win a complete top-of-the-range room furniture up to AED 10,000 by spending AED 1,000 as part of the DSF Dream Home Raffle. Dubai Festival City Mall’s first ever ‘Paddington World’ in Festival Square saw over 45,000 customers in just four weeks of its launch. Steven Cleaver, Director – Shopping Malls, Al-Futtaim Group Real Estate said, “With the new Festival Wheel on Festival Bay, special Star Wars IMAGINE shows every night, great deals across the mall and exciting prizes each week, Dubai Festival City Mall is guaranteed to entertain shoppers this DSF. A brand-new city sightseeing route and a convenient RTA water taxi stop has been added to the festival experience for residents and tourists alike.”
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