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Rotana announced a new multi-faceted sustainability partnership with Ecolab and  Stella Hospitality. Together, the three organisations will support Rotana in advancing its sustainability objectives across operations and guest touchpoints — from reducing water and energy consumption to phasing out single-use plastics and enhancing in-room product design. The partnership builds on a renewed agreement with Ecolab, marking 20 years of collaboration, and introduces Stella Hospitality into Rotana’s supplier ecosystem for the first time. The partnership was formalised through individual agreements with Ecolab and Stella Hospitality, following leadership-level engagements with representatives from all parties. “This renewed partnership with Ecolab, and the addition of Stella Hospitality, reflects our determination to make a meaningful and lasting impact,” said Philip Barnes, Chief Executive Officer at Rotana. “It’s about moving beyond intention to action — reducing resource use where it matters and making conscious choices that shape a better guest experience.” Scaling Measurable Sustainable Impact Across Operations and Guest Experience As part of the renewed partnership, Ecolab will continue to implement technologies that help Rotana reduce water, energy, and chemical use while maintaining high standards of hygiene and operational efficiency. These outcomes are tracked using Ecolab’s eROISM (Exponential Return on Investment) proprietary tool, which measures both environmental and financial impact — enabling smarter, data-driven decision-making across hotel operations. This approach directly supports findings from Ecolab’s global Watermark Study, which shows that consumers remain very concerned about climate change and are increasingly willing to support businesses that prioritize sustainability. By applying smart systems that optimise water and energy use, the partnership ensures Rotana remains ahead of these challenges. “This partnership shows how data-driven collaboration can deliver measurable environmental progress at scale,” said Stefan Umiastowski, Senior Vice President …

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