Tag Archives: Steigenberger

Deutsche Hospitality is rebranding to H World International to drive the expansion of its ownership group, H World, outside of China. All of H World International’s brands will be part of the H Rewards global loyalty program and online booking platform. The brand family includes Steigenberger Icons, Steigenberger Porsche Design Hotels, Steigenberger Hotels & Resorts, Jaz in the City, House of Beats, IntercityHotel, Maxx and Zleep Hotels. New to the international brand family is Ji Hotel, one of H World China’s fastest-growing midscale brands with the recently opened Ji Hotel Orchard Singapore as the first of its kind outside of China. “The rebranding to H World International is ushering in a new chapter of international growth, complementing our vast presence in China”, says Jin Hui, CEO of H World. “It is an important step towards our goal to become a world-class global hotel group, with one global team.” Oliver Bonke will serve as CEO H World International alongside the established executive leadership team of the former Deutsche Hospitality. Oliver Bonke and Choon Wah Wong, CFO H World International, will remain Managing Directors of the Steigenberger Hotels GmbH. H World International includes Europe, Middle East, India & Africa (MEIA), as well as Asia Pacific (APAC). “We are excited to bring all of our distinctive brands to key global markets. With our compelling value proposition for owners and investors, we will be able to offer our employees career opportunities across the globe and 218 million H Rewards members more choice – an even more attractive hotel portfolio, in more destinations, and across more brands”, says Oliver Bonke. Joint venture with Conduit House To kick-start its growth in APAC, H World International has …

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