Majid Al Futtaim and Starwood Hotels & Resorts Worldwide, announced they have signed an agreement to open an Aloft hotel directly connected to City Centre Deira. Scheduled to open in 2018, Aloft Dubai City Centre Deira will bring a vibrant social scene and tech-forward mindset to hospitality in Dubai. Aloft Dubai City Centre Deira will feature 304 spacious guest rooms, including 29 suites, with plush platform beds, large walk-in showers and complimentary Bliss amenities. The hotel will also feature an outdoor rooftop VOX Cinema and a cinematic themed floor of rooms and suites. Designed with the needs of the savvy next-generation traveller in mind, the hotel includes SPG Keyless, Starwood’s industry-first keyless entry system that enables guests to use their smartphone or Apple watch as a room key, as well as fast and free Wi-Fi throughout the property. Aloft made its debut in the Middle East in 2009 with Aloft Abu Dhabi. The signing of Aloft Dubai City Centre Deira reinforces the momentum behind the brand’s rapid expansion in the Middle East, where there will be 14 Aloft hotels by 2020 in Saudi Arabia, Qatar, Oman and the UAE. Simon Barlow, Chief Executive Officer of Hotels at Majid Al Futtaim Properties, said, “We look forward to welcoming Aloft Dubai City Centre Deira to our world-class hotel portfolio. The hotel will offer guests an exceptional experience not only because it will combine Majid Al Futtaim’s development expertise with the operational excellence of Starwood Hotels & Resorts, but because it will be directly linked to the iconic City Centre Deira and feature an outdoor VOX Cinema. It is this integration, which sits at the heart of our business model, that sets our hotels apart …
Read More »2 Starwood hotels in Riyadh by 2022
Starwood Hotels & Resorts Worldwide signed an agreement with Saudi Real Estate Company (Al-Akaria) to open two new hotels in Riyadh. Scheduled to open in 2022, The Westin Riyadh and Element Riyadh will feature a combined 632 rooms. These signings mark the return of the Westin flag to Saudi Arabia and the first Element in the country. The properties will be a part of a mix-use development in the vicinity of the King Abdullah Financial District (KAFD), in the heart of Riyadh. Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East stated that Saudi Arabia remains one of their strongest growth markets in the region and they were thrilled to be strengthening their presence in the country with two new hotels together with Al-Akaria. As one of the Middle East’s key business hubs, Riyadh is an increasingly popular destination for regional and international travellers and a great choice for the expansion of their Westin and Element brands. Starwood operates 53 hotels and resorts across the Middle East under eight of the company’s ten distinct lifestyle brands including: The Luxury Collection, St. Regis, Sheraton, Westin, W Hotels, Le Méridien, Four Points by Sheraton and Aloft. With a pipeline of over 40 hotels, the company is on target to operate 100 hotels in the Middle East by 2020. Saudi Arabia remains Starwood’s second largest market in the region with 10 operational hotels and 13 properties in the pipeline.
Read More »Four Points by Sheraton in Ras Al Khaimah by 2019
Starwood Hotels & Resorts Worldwide has announced the signing of Four Points by Sheraton Ras Al Khaimah with Hamarain Real Estate LLC. Scheduled to open in the first quarter of 2019, the hotel will be Starwood’s first property in the Emirate of Ras Al Khaimah and the fourth Four Points by Sheraton in the United Arab Emirates. Neil George, Senior Vice President, Acquisitions & Development, Starwood Hotels & Resorts, Africa and Middle East, says, “This deal is in line with the strong demand for affordable yet modern accommodation in the UAE and also underlines Ras Al Khaimah’s plan to enhance the destination and diversify its hotel portfolio. We look forward to working together with Hamarain Real Estate to introduce our first property in Ras Al Khaimah.”
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