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NEOM, the global development taking shape in northwest Saudi Arabia, has successfully wrapped up the NEOM Beach Games 2022 after hosting over 500 athletes from 25 countries. Between October 19 and December 9, NEOM witnessed thrilling competitions that received wide international media coverage. The series of dynamic sport events commenced with freestyle kitesurfing on October 19, followed by an Olympic-level competition of short-course triathlon. Other events included 3×3 basketball and 5×5 beach soccer, the latter of which saw world champions Brazil secure both the men’s and women’s trophies. NEOM Beach Games concluded on December 9 with a desert mountain bike race that saw 220 male and females from around the world take part in the four-stage event, each athlete cycling 80-120 kilometers per day. To ensure maximum global exposure, each sport federation participating at NEOM Beach Games had its own global live feed to broadcast the action. BBC screened the Super League Triathlon NEOM event, while Sport TV ­– the biggest sports channel in Brazil – broadcast the NEOM Beach Soccer Cup to a potential audience of over 200 million. Jan Paterson, Managing Director of Sport at NEOM, said: “NEOM Beach Games has been a milestone for NEOM and its success will help to further position the region as a natural hub for sport. Additionally, the Games saw Saudi athletes compete alongside fellow participants from 25 countries in triathlon, 3×3 basketball, beach soccer and mountain biking , reflecting NEOM’s role in providing opportunity for local talent to compete on the global stage.” “We believe the ongoing collaboration between NEOM, the national federations and the rights holders of each sport will positively impact the national sporting ecosystem and we look forward …

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