Tag Archives: social media

DubaiDestinations 2024 summer campaign wrapped up with 20 million video views across social media platforms and drew impressive engagement among both local and global audiences. This year saw many new visitors from Eastern European destinations visit Dubai over the summer. Launched under the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, the year-round campaign highlights the exceptional activities and experiences that make Dubai a one-of-a-kind destination across all seasons. The vibrant finale of the collaborative campaign, implemented by Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), utilised the power of storytelling to enhance the city’s profile as a top global summer destination. Shaima Al Suwaidi, Director of Brand Dubai, said: “The summer phase of the 2024 #DubaiDestinations campaign brilliantly captured the essence of Dubai’s diverse and exciting experiences, further cementing its status as a leading global destination. This year’s campaign achieved impressive engagement from both local and global audiences, with captivating content shared across various platforms that inspired millions to discover Dubai’s diverse summer destination offerings. The overwhelming response, with tremendous public engagement and more than 20 million video views across social media platforms, including Instagram, YouTube, TikTok, Facebook and X, underscores the campaign’s success in showcasing Dubai’s multifaceted appeal. More than 3,000 pieces of content were also shared across digital channels, reflecting the campaign’s widespread impact.” Featuring interactive storytelling and visually engaging content, this phase of the campaign highlighted beach destinations, waterparks, indoor activities, and hotel pools, showcasing the city’s wide array of attractions that appeal to people of all ages and backgrounds. Some of the emirate’s most …

Shangri-La Dubai, the iconic luxury hotel on Sheikh Zayed Road, is proud to celebrate 20 years of world-class hospitality, exceptional service, and timeless elegance. Since opening its doors in 2003, Shangri-La Dubai has been a home away from home for travellers from around the world, offering unparalleled comfort, style, and unforgettable memories. To celebrate the occasion, Shangri-La Dubai invites guests to indulge in a range of exclusive experiences, including bespoke room packages, themed culinary delights, and an exciting social media giveaway. 20th Anniversary Room Offer For those seeking a luxurious staycation in the city, their room promotion includes 20% savings on rooms and suites, along with an upgrade to the next room category. Guests can also enjoy a 20% discount on food and beverage offerings, allowing them to savour a wide array of culinary delights throughout their stay. As a special treat, guests will receive a 20th-anniversary welcome amenity and a Polaroid photograph capturing breathtaking views of the Dubai skyline from the 42nd floor. Social Media Giveaway To further engage with guests and honour their loyalty, Shangri-La Dubai launched a social media giveaway and is encouraging guests to share their favourite memories at the hotel on Instagram, using a designated hashtag. By participating, they stand a chance to win a complimentary stay, courtesy of Shangri-La Dubai. Visit the official Shangri-La Instagram account to learn more about the contest and be a part of this exciting campaign. Gala Anniversary Cocktail Event The hotel also hosted a gala cocktail to commemorate the occasion, comprising dignitaries, loyal patrons, influential figures from the hospitality industry, and members of the media.  The evening unfolded amidst an ambience of sophistication and grace, as guests were transported into …