Tag Archives: SingapoReimagine

It was a good six hours of connecting/networking with the travel trade in Middle East and Turkey yesterday as they successfully kicked off their second STB GCC Virtual Roadshow for the Middle East and Turkey. It was a series of very interactive sessions between the buyers from the Middle East region meeting 16 key partners from Singapore. Beverly Au Yong, Area Director, Singapore Tourism Board, Middle East,”This roadshow was the second edition of our STB Virtual trade roadshow, aimed to e-connect 400 outbound travel agents/tour operators from GCC with 15 Singapore service providers for business and networking opportunities. STB conducted successful meetings during the roadshow, showing keen interest by the regional partners to get destination updates and discuss various business prospects. Our efforts to keep Singapore top-of -mind was highly appreciated by all our partners. In addition to this, STB also showcased some reimagined experiences available in Singapore via an interactive map during the roadshow. These experiences were in line with our global initiative ‘SingapoReimagine’ which prompts audiences to reimagine how travel will be like through Singapore’s reimagined offerings.”

Singapore Tourism Board (STB) announced a new initiative to reimagine travel for Singapore and the rest of the world, by sparking conversations, stories and ideas to collectively shape the future of our sector.Called SingapoReimagine, this platform will kick off with ‘Reimagine Travel – Global Conversations’, a series of forums around the world to catalyse discussions on how to reshape global travel. For a start, STB will share our learnings on how the public and private sectors have come together to create new possibilities for our visitors. As part of the forums, global partners will be invited to share knowledge and exchange ideas, with the first one in Singapore this year before being hosted in other parts of the world. Closer to home, STB will also roll out “Reimagine Travel in Singapore”, a series of engagements with passionate members of the local community and tourism partners to co-create ideas and spur the renewal of Singapore tourism. This complements the SingapoRediscovers domestic campaign , which encourages locals to rediscover and reconnect with Singapore’s hidden gems and experiences. Keith Tan, Chief Executive, STB said, “COVID-19 is the biggest crisis we have ever faced in travel and tourism. But it also offers us an opportunity to reset and revive our industries in ways that we never imagined was possible a year ago. The journey to reimagine travel has already started in Singapore, and we want to continue this journey with those whose voices matter – our community in Singapore, and our partners here and around the world. We look forward to co-creating ideas and strategies with all of them, to make travel better.”