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H.E. Abdulla bin Touq Al Marri, Minister of Economy met with Zurab Pololikashvili, Secretary-General of UNWTO, explored the means to enhance cooperation between the UAE and the Organization to support and further develop the country’s tourism sector and promote its sustainable growth. During the meeting, H.E. Bin Touq highlighted the importance of the strategic partnership between the UAE and UNWTO, as reflected by an array of joint innovative initiatives such as the “Innovation & Digitization in Tourism” forum hosted by the UAE in 2022. It discussed future trends to enhance the sector’s contribution to the growth of regional and global economies, in addition to discussing the Tourism Satellite Account project, which aims to strengthen the statistical system of the UAE tourism sector through training and qualifying nationals to work in this sector. He indicated the necessity to further develop this partnership to build a sustainable tourism sector with many promising opportunities, and bolster the UAE’s efforts to achieve comprehensive and sustainable development goals in line with the “We the UAE 2031” vision. The two sides agreed to continue cooperation by launching innovative initiatives that contribute to supporting the UAE’s leadership in tourism sector, and equipping professionals in this sector with the latest expertise in accordance with international best practices. The meetings saw H.E. Bin Touq, who also heads the Emirates Tourism Council, elaborate on the objectives of the UAE’s National Tourism Strategy 2031, which aims to raise the country’s position as the best tourism identity in the world, and consolidate its position as a leading tourism destination. It also aims to increase the tourism sector’s contribution to the UAE economy’s GDP to AED 450 billion by 2031, in addition to …

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