Emirates has signed a Memorandum of Understanding (MoU) with Tourism Ireland to boost inbound tourism to Ireland through the airline’s global network of more than 140 destinations. The MoU with Tourism Ireland was signed today by David Boyce, Head of Emerging Markets, Middle East and Asia Tourism Ireland and Volker Greiner, Emirates Vice President North & Central Europe. Under the collaboration, Emirates and Tourism Ireland will seek to explore joint advertising campaigns to boost visitor traffic to Ireland from key strategic markets across the Emirates network including Australia, the UAE and New Zealand. “Through our new partnership with Tourism Ireland, we aim to play an active role in promoting tourism growth to the island of Ireland. With our strong network and track-record of working with partners through trade and consumer initiatives, we’re well placed to support Ireland’s tourism ambitions. Ireland is one of the most attractive gateways in our European network due to its cultural highlights and world-renowned heritage sites, and we will continue to offer seamless connectivity for travellers from across our network to visit the popular destination,” said Adnan Kazim, Emirates Deputy President and Chief Commercial Officer. David Boyce, Tourism Ireland’s Head of Emerging Markets, said: “As an island destination, we know there’s a proven direct correlation between access and growth in visitor numbers. We look forward to continued close co-operation with Emirates, as we seek to maximise opportunities to grow tourism from the Middle East and beyond.” Since the inaugural Dublin-Dubai flight in January 2012, Emirates has carried more than 3 million passengers on what has grown to become one of the airline’s most successful routes. The airline currently serves the Irish capital with a double daily flight, utilising …
Read More »DCT Abu Dhabi and Microsoft sign MoU on Generative AI, Cloud Technologies
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Microsoft have signed a Memorandum of Understanding (MoU) at GITEX Global 2023. The alliance enables innovation in key areas such as generative artificial intelligence (AI) and cloud computing and brings together both organisations’ capabilities and resources to enhance the tourist and cultural experience in Abu Dhabi. This engagement with Microsoft aligns with DCT Abu Dhabi’s objectives to drive digital transformation within the organisation, redefining the landscape of the culture and tourism industry in the emirate to positively impact visitors and residents. Activities under the MoU will also drive growth, foster innovation and enhance knowledge among DCT Abu Dhabi employees. The MoU spans across the optimisation, automation, and modernisation of IT and security infrastructure and will be enabled by Microsoft’s cloud computing platform Azure and cutting-edge security. The combination of the Microsoft Azure Intelligent Data Platform and Azure OpenAI Service will significantly improve operational insights, and the use of AI-powered Microsoft 365 tools will streamline workflows, enhance productivity, and elevate the overall service quality provided by DCT Abu Dhabi. HE Adnan Al Awadi, Support Services Executive Director at DCT Abu Dhabi, said: “Through our collaboration with Microsoft, we reaffirm our commitment to excellence through digital transformation as together we shape the future of work. In line with UAE Digital Government Strategy 2025, these efforts will contribute to elevating Abu Dhabi’s tourism and culture offerings and help meet the diverse needs of millions of tourists who visit from around the world each year. We are embarking on a journey to create a comprehensive digital ecosystem that connects and streamlines our network.” Naim Yazbeck, General Manager of Microsoft UAE, said: …
Read More »flyadeal signs partnership with Saudi tourism authority to boost domestic tourism
flyadeal signed a strategic partnership with Saudi Tourism Authority to support tourism growth across the country. A Memorandum of Understanding was signed by Con Korfiatis, flyadeal Chief Executive Officer, and Mohammed Basrawi, President of Domestic Tourism at Saudi Tourism Authority. The agreement will see both organisations develop closer cooperation to drive more visitors to the Kingdom and capitalise on a rapidly growing domestic and inbound tourist market. This will include greater presence at travel events and tourism roadshows with joint promotional and marketing activities, and visibility of the inbound Visit Saudi campaign on flyadeal’s website and social media channels — all aimed at generating more visibility of the Kingdom’s tourism industry and to achieve the strategic goal of the Kingdom’s Vision 2030. With a network of 17 domestic cities and an ever-expanding international footprint, where the airline currently serves five regional countries from either Riyadh or Jeddah, flyadeal has developed a strong presence since its formation in just over five years. flyadeal’s current international presence includes Egypt, Jordan, UAE, Kuwait and Sudan.
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