Tag Archives: Shurooq Lux

The Sharjah Investment and Development Authority (Shurooq) has appointed The Lux Collective, a luxury hospitality management company headquartered in Singapore, to manage two new hospitality projects set in Sharjah’s scenic central and East Coast regions. The announcement took place during Shurooq’s participation at the World Travel Market 2021, under the presence of HE Khalid Jassim Al Midfa, Chairman of Sharjah Commerce and Tourism Development Authority (SCTDA), HE Marwan bin Jassim Al Sarkal, Executive Chairman of Sharjah Investment and Development Authority (Shurooq), and Paul Jones, Chief Executive Officer of The Lux Collective, held in London, UK, from November 1 – 3, at the Sharjah stand. The nature-inspired LUX* Al Jabal Resort spans a 260,000 sqm area on a spectacular terrain hill overlooking a beach in Khorfakkan, facing the stunning Arabian Sea. The resort is expected to welcome guests in March 2023 and comprises of 45 eco-friendly units and suites that open out to expansive views of aquamarine waters and a jagged mountain range, offering a complete privacy. Set adjacent to the largest conservation park in the region for the largest wildlife safari in the world outside Africa in the city of Al Dhaid in Sharjah, Sharjah Safari, the LUX* Al Bridi Resort is scheduled for a 2023 opening. Upon completion, the project will feature 35 luxurious private tents and the LUX* Me Spa. Another key highlight of the property is the various types of animal encounters that are set in partnership between Shurooq and the Sharjah Environment and Protected Areas Authority (EPAA) under safe and secure measures that guarantees protection for both the guests and the animals. Speaking about Sharjah’s growing tourism profile, H.E Khalid Jasim Al Midfa, Chairman of Chairman …

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