The Sharjah Investment and Development Authority (Shurooq), under the umbrella of the Sharjah Commerce and Tourism Development Authority (SCTDA), has announced its fifteenth consecutive participation at the Arabian Travel Market (ATM) taking place at the Dubai World Trade Centre from May 9 – 12. The authority will also be present at their online event, ATM Virtual, from May 17 – 18. Furthering its mission to continue boosting the UAE’s and the region’s business and investment potential in the authentic, eco-inspired travel sector, Shurooq will unveil new hospitality projects at the 29th edition of ATM, along with showcasing its diverse and world-class portfolio of existing eco-destinations that champion the spirit of conservation and the preservation of local culture and heritage, and in doing so, are redefining the leisure and travel landscape of Sharjah and the region. With a physical presence at ATM 2022 at Stand No. ME 2150 in Hall 2, Shurooq will also be turning the spotlight on its latest projects, which will be making their ATM debut. These include Lux* Al Jabal Resort – a luxurious beach resort in Khorfakkan overlooking the pristine waters of the Soueifa Beach; the Lux* Al Bridi Resort in Al Dhaid set adjacent to the Sharjah Safari, the largest wildlife safari in the world outside of Africa, where Shurooq and EPAA will collaborate to curate unique guest interactions with the wild; and Nomad which explores the emirate’s nature through beach trailer experience in Al Hamriya. . Through its presence at the leading travel and tourism event in the region, Shurooq aims to update industry stakeholders as well as regional and international investors on their latest contributions to the emirate’s travel and leisure sector, particularly …
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