Ras Al Khaimah Tourism Development Authority (RAKTDA) is pleased to announce the success of its ‘Shortcation’ staycation campaign which ran from 7 June – 31 August. Together with its hospitality partners, RAKTDA created a special summer package inviting UAE residents to take a well-earned break and enjoy the Emirate’s exceptional beaches, outstanding hospitality, thrilling adventure attractions and authentic cultural experiences for the ultimate ‘Shortcation’. Guests staying for three or more nights at any of Ras Al Khaimah’s participating 4 & 5 star hotels enjoyed a series of value-adds for a unique and memorable stay, including the Suwaidi Pearls farm, the iconic ‘Jais Adventure Peak’ with the Jebel Jais Flight, the world’s longest zipline; the Jais Sky Tour featuring seven ziplines and a 15m sky bridge; and the Jais Sky Maze, a suspended obstacle course of rope swings, wobbly bridges and swinging loops. 15,000 room nights were generated during the first 12 weeks of the ‘Shortcation’ campaign.Grand Summer Raffle – all ‘Shortcation’ guests automatically entered a weekly raffle hosted by RAKTDA, to win a number of high value prizes, including the grand prize of a brand-new Mercedes-Benz C-Class 2020 automobile, courtesy of Gargash Enterprises.Despite the regional effects of the pandemic, Ras Al Khaimah leads in RevPAR in the UAE and is second in the GCC, after Riyadh. Ras Al Khaimah became the first city in the world to be certified as safe by Bureau Veritas and the first Emirate to receive the World Travel and Tourism Council (WTTC) Safe Travels Stamp. RAKTDA partners with the National Crisis & Emergency Management Authority and Ras Al Khaimah Preventive Medicine Department provide free COVID-19 PCR testing for all hospitality staff in the Emirate. All …
Read More »RAKTDA announces strong performance in post-COVID recovery
Ras Al Khaimah Tourism Development Authority (RAKTDA) announced a strong upturn in the Emirate’s tourism and hospitality performance during the initial phase of recovery post the COVID-19 pandemic. The Authority had launched a range of far reaching support initiatives, aimed at its hospitality, leisure and development partners, during the peak of the COVID-19 crisis to lay the strong foundations for future recovery. Moreover, stringent safety measures were implemented across the Emirate to safeguard guests and residents leading to internationally renowned certifications and a quick bounce-back of its tourism industry. Ras Al Khaimah’s key performance highlights during the initial phase of recovery include: Ras Al Khaimah reported an average ADR increase of 12.9% over Eid Al Adha break, the highest average room rate, compared to the last three years under normal (non-pandemic) travel circumstances; Despite the regional effects of the pandemic, Ras Al Khaimah leads in RevPAR in the UAE. The ongoing ‘Shortcation’ Campaign, which was launched in early June targeting domestic travel, drove bookings of almost 7,000 nights during the first eight weeks of the campaign; During Eid Al Adha holiday, Ras Al Khaimah hotels and resorts welcomed over 18,000 guests who chose the Emirate as their preferred staycation destination; The Jais Adventure Peak which has welcomed over 52,000 thrill seekers to date, reopened with strict sanitary measures and continues to receive visitors; Ras Al Khaimah becomes the first city in the world to be certified as safe by Bureau Veritas and the first Emirate to receive the World Travel and Tourism Council (WTTC) Safe Travels Stamp. RAKTDA partners with the National Crisis & Emergency Management Authority and Ras Al Khaimah Preventive Medicine Department provide free COVID-19 PCR testing for …
Read More »RAKTDA focus on domestic tourism; invites residents on ‘Shortcation’ this summer
Ras Al Khaimah Tourism Development Authority (RAKTDA) is inviting UAE residents to take a well-earned break and enjoy the Emirate’s exceptional beaches, outstanding hospitality, thrilling adventure attractions and authentic cultural experiences for the ultimate ‘Shortcation’. Together with its hospitality partners, the Authority has created a special summer package available until 31 August, whereby guests staying for three or more nights at any of Ras Al Khaimah’s participating 4 & 5 star hotels can take advantage of a series of value-adds for a unique and memorable stay. Guests looking to avail this special offer or simply looking for a home away from home this summer, can choose from a number of different accommodation options to suit every need. From ultra-luxurious beach resorts managed by some of the most notable names in the business, to family-friendly city and seaside resorts and properties offering stunning private villa accommodation, Ras Al Khaimah is renowned for its breadth of hotel offerings. With guest safety and wellbeing its utmost priority, the Authority is working with all hotel partners to ensure they are strictly adhering to all government and public health guidelines and complying with all social distancing advisories so guests enjoying their ‘shortcation’ can do so with peace of mind.
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