Tag Archives: Sheraton Hotels and Resorts

Marriott International has announced its transformation vision for Sheraton Hotels and Resorts, the third largest brand in its portfolio. The company, which introduced its new Sheraton guestroom late last year, is showcasing its vision for Sheraton’s public spaces at the NYU International Hospitality Industry Investment Conference in New York, bringing to life for owners and investors the company’s brand strategy as well as its signature focus on guest experience, hotel operations and design philosophy. “From the moment we closed the Starwood merger in late 2016, the revitalization of Sheraton has been a top priority for our company,” said Arne Sorenson, President and CEO of Marriott International. “We knew that the way to restore this incredible brand was focus and collaboration with our hotel owners. We wanted to build on Sheraton’s rich legacy of sitting at the heart of communities across the globe, but also to create a differentiated positioning and compelling proposition for our owners. With our Sheraton transformation plan, we’ve put together all of the pieces of the equation to work cooperatively with our owners to set this iconic brand on a new, disciplined and successful path. We are ready, our vision is clear and the energy is robust for Sheraton.” Owners are already responding to the new vision with optimism and energy, committing an estimated half-a-billion dollars in renovations of hotels across the US. Globally, 25 per cent of Sheraton hotels have committed to renovations with some already underway.”

Hilton has signed a management agreement with Sharjah’s Al Marwan Group to open the emirate’s debut DoubleTree by Hilton property opposite Al Majaz Waterfront in the centre of the city. The $43 million (AED 158m) development will be called the DoubleTree by Hilton Sharjah Waterfront Hotel & Suites and will offer 254 suites and serviced apartments. The new hotel, which is expected to open in 2020, will be Hilton’s second property in the emirate after the Hilton Sharjah on the nearby Corniche Road. Sharjah offers visitors more than 100 hotels and hotel apartment properties and occupancy rates recently beat regional averages, growing by 5.5 percent during January compared to the same month in 2016 (according to global analyst STR). Some of the leading hotel groups in the world operate properties in Sharjah, including Carlson Rezidor Hotel Group, GHM, Louvre Hotels Group, Premier Inn Hotels, Rotana Hotels and Resorts, Sheraton Hotels and Resorts, and Wyndham Worldwide Sharjah currently has a variety of new hotel and resort developments under development, including the construction of a new $100 million (AED 367m) art and culture themed 5-star luxury beachfront hotel and resort; a 4-star, 200-room Novotel located adjacent to Sharjah Expo; a 4-star Sheraton Four Points hotel; and an Aloft boutique hotel. In addition, Al Bait Hotel, a new 5-star hotel being built by Sharjah Investment and Development Authority (Shurooq) in the Heart of Sharjah, is expected to open later in 2017.