Tag Archives: Shebara

Insignia Worldwide has partnered with Red Sea Global (RSG) in its launch of three groundbreaking new resorts. The unveiling of Shebara, Desert Rock, and Thuwal Private Retreat marks a milestone in positioning Saudi Arabia as a premier leisure destination.As part of its strategic collaboration with RSG, Insignia delivered cohesive identities and immersive brand experiences for each of these unique resorts. From crafting brand strategies that resonate with the surroundings, to defining authentic guest touchpoints that elevate the journey, Insignia has played a pivotal role in defining this next chapter of luxury Saudi hospitality.Insignia’s expertise in creating transformative experiences aligned perfectly with RSG’s vision for these destinations. With human centricity at its heart, Insignia’s strategic approach illuminated how each of these hotels are a core ingredient in destination placemaking. Each property reflects the diversity of the Red Sea’s landscapes and RSG’s commitment to sustainable development, offering travelers an unparalleled connection to nature and culture. The brand identity and guest journey strategies ensured that every detail of the experience, from service touchpoints to rituals, reflects the Kingdom’s rich culture, tradition of hospitality, and forward-looking aspirations. To bring these concepts to life, Insignia creatively directed the photography and videography for all three properties, with imagery that celebrates the otherworldly architecture of Shebara, the natural integration of Desert Rock, and the serenity of Thuwal. This visual storytelling aims to inspire local, regional, and global audiences to discover the undiscovered. “Through this collaboration, we aimed to not only bring to life exceptional hotel brands but also redefine the perception of what Saudi hospitality is on the global stage,” said Insignia CEO Gaurav Sinha. “We have been honored to partner with Red Sea Global to realize their …

Red Sea Global announced that Saudi Arabia’s newest luxury resort, Shebara, and the fourth to open its doors at The Red Sea destination will be welcoming guests from November 2024. Shebara, the first to open of RSG’s owned and operated resorts, is built to offer luxury, sustainability, and innovation converging to redefine how tourism is delivered. The resort provides direct access to an extraordinary marine environment where guests can enjoy diving in some of the most pristine, biodiverse waters in the world. Its unrivaled hospitality is rooted in the Saudi tradition of Hafawah – which encapsulates generosity, consideration, and kindness – offering guests unique, timeless, and extraordinary experiences. “We are immensely proud to open Shebara to the world, yet another remarkable milestone for Red Sea Global and Saudi tourism. This luxury and truly one-of-a-kind resort embodies our commitment to innovative design and sustainable tourism. I am genuinely excited for our first guests to experience the unparalleled beauty and serenity of Shebara, where every detail has been crafted to create unforgettable memories,” said John Pagano, Group CEO of Red Sea Global. The stunning Red Sea setting will ensure guests are provided with an experience far beyond the ordinary. Shebara’s 73 overwater and beachfront villas shimmer in the bright sunshine, appearing as if they were a string of pearls floating above the turquoise waters of the Red Sea. Beyond the unparalleled natural beauty that surrounds the resort, Shebara invites guests to immerse themselves in luxury, from taking advantage of the premium amenities, including a state-of-the-art Fitness Center, to experiencing exceptional cuisine, delivered by world-class chefs, such as Michelin starred Marco Garfagnini. Guests can also enjoy an exceptional nature-inspired spa sanctuary with 5 luxurious treatment …