Tag Archives: Sharjah international travel and tourism forum

Smart Tourism to Drive Global Demand in the Travel Industry

Under the theme ‘Smart Tourism and Global Challenges’, the Sharjah International Travel and Tourism Forum (SITTF) gathered entrepreneurs and experts in travel and tourism in the UAE and from around the globe, to share inspiring insights, and future plans to help recover and drive the global tourism industry in a post-COVID world. Held under the patronage of His Highness Sheikh Sultan bin Muhammad bin Sultan Al Qasimi, Crown Prince and Deputy Ruler of Sharjah, the Sharjah Commerce & Tourism Development Authority (SCTDA), the forum was held on November 24 at Al Jawaher Reception and Convention Centre. The event was opened by HE. Khalid Jasim Al Midfa Chairman of Sharjah Commerce & Tourism Development Authority. “The global tourism sector is preparing for a new phase of growth where countries are employing new products and allocating deep budgets for its promotion and development. A major component to drive this growth will be the development of Smart Tourism, by immersing digital and technological innovations in this sector. In a recent study, 84% travelers themselves have stated that technology will help increase their confidence in travelling,” said Guest of Honour at the event, HE. Dr. Ahmad Belhoul Al Falasi Minister of State for Entrepreneurship and Small and Medium Enterprises. “The UAE is already employing the latest in digital technology across sectors, and in particular to support the travel sector. We have deployed the 5G connectivity, and have so far trained 100,000 programmers to support businesses. We hope to continue this drive and reach new horizons and expand to new sectors.” He highlighted the importance of calculated and detailed development strategy in the tourism sector using digital technologies to accelerate and attract visitor experience. “We …

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