Sharjah Investment and Development Authority (Shurooq) unveiled a new ‘Invest in Sharjah’ brand at the Sharjah FDI Forum 2016. Shurooq expects the new brand to help position Sharjah in global markets and help foreign investors identify the right opportunities in the emirate. The authority has taken the lead in promoting investment opportunities in the emirate globally via a calendar of international sales and marketing activities including conferences, trade shows, high-level business and government meetings and other strategic initiatives. The authority has also been responsible for bringing ambitious new tourism and heritage projects to life, including the Heart of Sharjah, one of the largest heritage developments in the Arabian Gulf region, and the award-winning Mleiha archaeological and ecotourism project in the emirate’s interior. Shurooq plans to use ‘Invest in Sharjah’ to provide a one-stop-shop for global investors to find out more about investment opportunities in the emirate, have access to key facts and figures and gain a better understanding of the economic and legislative environment. (Source: Shurooq )
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