Tag Archives: Sharaf Travel

Amadeus to support Sharaf Travel for digital transformation

Amadeus has entered into a partnership with Sharaf Travel for end-to-end automation throughout its business operations. Set to go live from April 2018, Amadeus will assist the travel company to focus its business on online success, using the latest Amadeus web services and mobile traveller products. All Amadeus solutions will be adopted across Sharaf Travel’s UAE and Oman operations. Jayaram, Managing Director, Sharaf Travel, said, “Automation will enhance our business offerings and help us to better serve our customers. Amadeus was a natural choice for this transformation for its strong portfolio of solutions that are ideal for our needs.” This partnership will enable the best-in-class offerings to Amadeus’ customers and streamlined services that will boost the company’s competitive edge. Using the latest generation of travel technology, Amadeus Web Services offer Sharaf Travel unparalleled connectivity to the entire range of Amadeus content all from a single point of access, supporting easily-customised travel booking applications. With Amadeus Mobile Traveller, Sharaf Travel will also be able to stay connected to its customers 24/7, providing them with a 360° travel experience wherever they might be in the world. Graham Nichols, Managing Director, Amadeus Gulf, said, “Our technology-driven solutions enable our customers to benefit from cutting-edge innovations that streamline travel agency processes.”

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New GSA and new premises for SriLankan Airlines

SriLankan Airlines, the national carrier of Sri Lanka, has appointed Sharaf Travel as their GSA for Dubai and moved their commercial and business activities to 2nd floor, Sharaf Building, adjacent to Burjuman Metro Station, Bur Dubai, recently.  On the eve of new office opening, following dignitaries graced the occasion: Charitha Yattogoda, Consul General for Sri Lanka in Dubai, Ibrahim Sharaf, Chairman and President Sharaf Group, Siva Ramachandran, Chief Commercial Officer SriLankan Airlines,  V. Jayaram, Managing Director Sharaf Travels, Veersen Tamhane, Managing Director Sharaf Cargo (GSA – SriLankan Airlines Cargo UAE) and Desiree Premachandra, Country Manager UAE, SriLankan Airlines. Part of the Sharaf Group conglomerate, Sharaf Travel is one of the leading TMCs of the region. For over two decades, the General Sales Agency division has established and nurtured long and enduring partnerships with 21 leading airlines from all over the world; representing all of them in the UAE, some in Oman, and a few in other GCC countries. An ISO compliant company with certifications in ISO 9001-2008 Quality Management, ISO 14001-2004 Environmental Management, and OHSAS 18001/2007 Health and Safety, Sharaf Travel has played an integral role in driving Sales and Marketing strategies for its principal partners across multiple channels, robust business continuity plans to ensure regular revenue streams, and contribute towards their overall profitability. SriLankan Airlines, commenced flights to Dubai 35 years ago, which is almost from the time of its inception in 1979 and known then as Air Lanka, and still continues today operating a direct daily flight to the emirate of Dubai and Abu Dhabi, deploying a combination of its Airbus 330, A320 and A321 aircraft.

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