Global Hotel Alliance (GHA) entered a landmark partnership with Regent Seven Seas Cruises. This exclusive agreement marks the first time a cruise line has partnered with GHA, bringing together two leading luxury brands in the travel sector. GHA DISCOVERY members, who have access to 800 hotels, resorts and palaces operated by 40 hotel brands in 100 countries, are rewarded with the program’s innovative rewards currency, DISCOVERY Dollars (D$1 equal to US$1). Through this exclusive partnership, the program’s 24 million members will now enjoy the additional benefit of earning D$ by reserving a voyage with Regent and will be able to redeem those benefits in any GHA hotel, resort and palace. GHA DISCOVERY members who reserve a Regent cruise will also be fast-tracked to GHA DISCOVERY Titanium status, which provides a number of benefits at GHA hotels and resorts worldwide. In addition, GHA members will receive a special welcome gift of champagne and chocolates to be enjoyed once on board their reserved voyage. “We are the perfect match, with Regent Seven Seas Cruises being the world’s leading luxury cruise line, offering itineraries that connect key cities across the globe, and GHA DISCOVERY uniting the world’s largest collection of luxury hotel brands, with some of the best hotels in the world in those same destinations,” said GHA CEO Chris Hartley. “This strategic partnership will expand our reach, provide more choice and rich new benefits to our customers; and for GHA, it will drive significant enrolments notably from key markets such as the U.S., generating incremental revenue to our hotel brands.” “We are delighted to partner with GHA to bring Regent Seven Seas Cruises’ unrivaled luxury experiences to even more discerning guests around …
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