The Sharjah Commerce and Tourism Development Authority (SCTDA) has announced the return of the Sharjah Summer campaign, which will offer an integrated package of distinguished experiences designed to enhance Sharjah’s position as an exceptional and competitive family, cultural, environmental, historical and heritage tourism destination. The campaign, which runs from July 15 to the end of August, is aligned with the Authority’s commitment to launch leading initiatives and create diverse and integrated tourism experiences that live up to the expectations of all tourists and visitors to Sharjah. The much-awaited spectacular Sharjah Summer campaign is held yearly to showcase Sharjah’s famous tourist attractions, new hotels, destinations, and unique projects, as well as inject new energy into local tourism and enhance confidence in the emirate as a premier destination of choice for families. The Sharjah Summer 2021 campaign features a range of exclusive offers, including especially designed packages for families and hotel promotions, to provide tourists coming to the emirate with unforgettable experiences. The campaign also seeks to support and boost domestic tourism this year amid the current circumstances. In addition, SCTDA is organizing a competition for its followers on its Instagram account (@visit_shj) to achieve wider coverage of the summer campaign in cooperation with numerous social media influencers. The competition is also geared towards informing SCTDA’s digital platform followers across various age groups about the exciting adventures, fun experiences, exclusive offers and family activities that are available in Sharjah’s distinct and diverse tourist destinations and hotels. The Authority also assured that preventive and precautionary procedures are in place to ensure the highest level of safety of all visitors and their families. H.E Khalid Jasim Al Midfa, Chairman, SCTDA, said: “We are pleased …
Read More »Sharjah Events launches campaign to boost activities and events
Sharjah Events has announced the launch of the #SeeSharjah campaign that aims to collate visual content shared on social media depicting the exciting activities, events and attractions held throughout the year in the Emirate. The ‘Sharjah Shines’ campaign stems from Sharjah Events’ vision to forge strong, meaningful and long-term connections with the public. Stunning, impactful photographs and videos will receive attractive prizes, and winners will be able to enjoy immersive experiences at some of Sharjah’s most popular tourist landmarks. Announcing the launch of the campaign, HE Tariq Saeed Allay, Director of the Sharjah Government Media Bureau (SGMB), said, “The objective behind the #SeeSharjah campaign is to utilise the powerful and innovative user-generated content shared on social media to create a sustainable content library that aligns with the vision of Sharjah Events. Compelling images that capture the beauty of the emirate and showcase the excitement and buzz during its year-long events and celebrations at museums, exhibitions, and other locations will find a place on sharjahevents.ae.” He added, “Monitoring user-generated content that creates an excitement about Sharjah’s wide range of events and activities is a unique opportunity to foster a long-term partnership with content creators and is a powerful resource to increase engagement with the public. Studies have revealed that more than 90 per cent of internet users both favour and trust user-generated content on social media platforms.”
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