Tag Archives: SCTDA

Sharjah Government has announced the resumption of the second phase of its recovery efforts, activating different sectors and activities by 50 per cent in the emirate. SCTDA is working towards the gradual return of activities within the emirate’s tourism and hospitality sector. The return, which follows the recent re-opening of beaches within hotels, spas and restaurants, will be implemented in stages and will not contradict with public safety measures already in place such as sterilisation operations and precautionary standards. The SCTDA has shared that the current phase of recovery is focused on domestic tourism and how to attract UAE citizens and residents as the summer season commences. The move is expected to play a key role in bringing the local tourism sector back to life. H.E. Khalid Jasim Al Midfa, Chairman, SCTDA, said, “This decision is aimed particularly at bringing life anew to the local tourism and hospitality segments, vital sectors that help support the national economy. Rest assured that we will continue to work in close cooperation with our partners in the public and private sector to overcome this pandemic and help bring things back to normal.” Al Midfa further explained that the release of the new guidelines for hotel establishments in the emirate demonstrates the SCTDA’s commitment to lay the solid foundations needed in the resumption of tourist movement and hotel activity–falling in line with the global best practices on health, safety and security. He also pointed out the significant role played by the new guide in ensuring the stability of the hotel industry while also maintaining the health and well-being of employees and guests. “The SCTDA will be designating special teams to conduct regular inspections and field …

Sharjah Commerce and Tourism Development Authority (SCTDA) implemented an emirate-wide awareness campaign designed to support local hotel establishments in preventing the spread of COVID-19. The move falls in line with the nation’s continuing efforts to raise the level of precautionary and preventive measures against COVID-19, in response to recommendations from the World Health Organization (WHO). The SCTDA also confirmed that a series of inspections will be conducted across hotel establishments in the emirate to ensure compliance and adherence to set standards and methods to prevent the spread of COVID-19. The inspections will ensure that hygiene measures, disinfection and sterilisation are all completed in a correct manner. Hotels are also being advised on documentation of their sterilisation measures. H.E Khalid Jasim Al Midfa, Chairman of SCTDA, said, “We are dedicated to making the most pertinent decisions that ensure continuity and minimum disruption, while also minimising the risk of disease transmission in the UAE. The UAE remains in the lead when it comes to  harnessing its energies and capabilities to face this global crisis with full efficiency, in line with the sense of responsibility rooted in the vision of our wise leadership, which calls on strengthening international and humanitarian solidarity to maintain security and stability.” The SCTDA’s Tourism Standards Department is in charge of following up on the disinfection and sterilisation process in hotel establishments in Sharjah, thus ensuring that the precautionary measures are carefully observed and the level of health awareness is raised in order to preserve the safety of all. The Authority has also started to circulate awareness brochures online to all hotel establishments and the authority’s employees. These brochures include key information on how to avoid spreading the virus, …

Sharjah Commerce and Tourism Development Authority (SCTDA) revealed that the emirate recorded a three per cent growth in the number of hotel guests in 2019 as compared to 2018. The sector welcomed approximately 1.8 million guests last year with a hotel occupancy rate of 66 per cent. In terms of nationalities, guests from the Russian Federation topped the list, followed by GCC countries such as KSA and Oman, and then India. H.E Khalid Jasim Al Midfa, Chairman, SCTDA, said, “The emirate witnessed robust inflows of tourists throughout last year, thanks to the emirate’s major achievements in terms of the launch of new recreation facilities, tourism initiatives and related activities. Sharjah’s higher hotel occupancy rates can be attributed to the success of the initiatives and projects implemented in line with the vision of H.H. Sheikh Dr. Sultan bin Muhammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, to further enhance the emirate’s position on the global tourism landscape.” Al Midfa noted that by the end of 2019, the emirate had more than 10,000 hotel rooms, comprising 1,331 rooms in nine 5-star hotels; 2,733 rooms in 21 4-star hotels; as well as thirty one in one to three-star hotels; and 2,485 apartments in 40 hotel apartment facilities. Furthermore, six new 5-star and 4-star hotels were inaugurated last year, and more than seven new hotel projects are expected to be unveiled in 2020. This reflects Sharjah’s growth as a must-visit destination for families, business travellers and those seeking exciting tourism and recreation activities, and highlights investor confidence in Sharjah’s flourishing tourism sector.

Under the patronage of H.H. Sheikh Dr. Sultan bin Muhammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, the 10th edition of Sharjah Light Festival concluded its series of impressive light and interactive shows, which illuminated the city’s landmarks with a combination of music and special effects to celebrate the heritage, culture and architectural wonders of Sharjah. The festival attracted a strong turnout of 1.3 million visitors for 11 consecutive nights across 19 locations. The closing ceremony was organised by SCTDA at Al Majaz Waterfront. His Excellency Khalid Jasim Al Midfa, Chairman, SCTDA, extended his sincere gratitude to His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, for his patronage and support of the festival and to H.H. Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Prince and Deputy Ruler of Sharjah and Chairman of the Executive Council of Sharjah, for his continued support in promoting Sharjah’s profile on the global tourism stage.  “For the last 11 days, Sharjah Light Festival 2020 lit up 19 distinct locations across the emirate, and this year’s edition highlighted the spirit of innovation and knowledge transfer by  encouraging student initiatives, and the implementation of several interactive shows using ground-breaking technologies, such as augmented reality, 3D video mapping and numerous light and sound effects. It was also remarkable in terms of national enterprise participation, this year’s six new locations and the execution of enthralling firework and folklore performances. Most importantly, this year’s edition of the festival attracted 1,3 million visitors, recording an 8.3 per cent growth in the number of visitors compared to last year, with a wide coverage of local and …

The Sharjah Commerce and Tourism Development Authority (SCTDA) will be organising the 10th edition of Sharjah Light Festival from February 5-15, 2020 under the patronage of H.H. Sheikh Dr. Sultan bin Muhammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah. The cultural and artistic event celebrating the emirate’s achievements in the fields of education, knowledge, and innovation. The latest edition of this unique spectacle will mark a decade of creativity and excellence in harnessing technological capabilities in the field of lighting to produce stunning imageries that tell the story of Sharjah. The Sharjah Light Festival 2020 is set to present fascinating shows that will light up the emirate, attracting those looking to explore the authentic history and heritage of this region. During his speech at the conference, His Excellency Khalid Jasim Al Midfa, Chairman of Sharjah Commerce and Tourism Development Authority, said, “The Sharjah Light Festival today has garnered local and international reputation and continues to attract an increasing number of visitors from within the UAE and globally. This year, we celebrate 10 years of the rich legacy of this cultural and artistic spectacle, which would not have been possible without the continuous support of His Highness Sheikh Dr. Sultan bin Muhammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah.” “The 10th edition represents an important milestone in the success of this unique event, which continues to garner wide international attention by presenting impressive lighting displays that embody the spirit and culture of Sharjah and live up to the expectations of visitors and residents. It also contributes to the promotion of Sharjah’s tourism, cultural and heritage attractions in an innovative way,” HE Al Midfa, …

The Sharjah Commerce and Tourism Development Authority (SCTDA) continues to work towards establishing a strong foothold in the Northern European tourism market. Efforts to draw in more visitors from the region will commence this year with its upcoming participation at the Matka Nordic Travel Fair in Helsinki, Finland. Set to take place from January 15 to 19, 2020, the latest edition marks the second consecutive year that SCTDA will be joining the premier global travel event. In 2020, the Authority will showcase Sharjah’s range of diverse tourism offerings – from world-class hotels to exciting adventures and other fun activities to special packages and promos – which are expected to appeal to the Northern European travellers. The five-day Matka Nordic Travel Fair is the largest travel and tourism exhibition in Northern Europe, an important source market for Sharjah’s tourism sector. More than 50,000 visitors and about 20,000 tourism and travel agencies attend the annual international gathering. H.E. Khalid Jasim Al Midfa, Chairman of SCTDA, said, “As the largest tourism and travel exhibition in Northern Europe, the Matka Nordic Travel Fair is a significant and strategic platform for us at SCTDA to showcase the emirate’s diverse range of tourism products for visitors and companies in the region. Our participation is part of our continuous efforts to raise Sharjah’s profile as a leading destination that attracts all kinds of tourists from all over the world.” Sharjah welcomed more than 578,000 European travellers in 2018, up 24 per cent from 468,034 tourists recorded in 2017. Joining the SCTDA delegates in the global event are the executives of the Sharjah International Airport Authority, Sharjah Expo, Environment and Protected Areas Authority, Sheraton Sharjah Beach Resort & …

The Sharjah Commerce and Tourism Development Authority (SCTDA) announced the hosting of 20th edition of the Sharjah World Championship Week to be held from December 17-21, 2019 on Khalid Lagoon during a press conference at the Al Majaz Waterfront, in the presence of H.E. Khalid Jasim Al Midfa, Chairman of Sharjah Commerce and Tourism Development Authority; His Excellency Ali Salem Al Midfa, Chairman of Sharjah Airport Authority and Chairman of Sharjah International Marine Sports Club; Nicolo di San Germano, Promoter, UIM F1 Powerboat and Aquabike World Championship, and a group of racers who are participating in the championship. The event will be held under the patronage of His Highness Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Prince and Deputy Ruler of Sharjah and Chairman of the Sharjah Executive Council. H.E. Khalid Jasim Al Midfa, Chairman of Sharjah Commerce and Tourism Development Authority, said, “Our main promotional message for this year’s tournament is reflected in the slogan ‘Go Full Throttle into Thrill,’ which highlights the emirate’s passion for water sports activities and offering all that is distinctive and exceptional in a renewed and interesting template filled with competitive spirit, entertainment, excitement of winning and championships.” His Excellency Ali Salem Al Midfa, Chairman of Sharjah Airport Authority and Chairman of Sharjah International Marine Sports Club, said, “We are proud to be once again hosting this year’s edition of Sharjah World Championship Week, which follows the mandate of His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, to consolidate Sharjah’s leading position as an ideal destination for sports and leisure based activities.”   Nicolo de San Germano, Promoter, UIM F1 Powerboat and Aquabike …

The Sharjah Commerce and Tourism Development Authority (SCTDA) unveiled four innovative projects designed to further boost the competitiveness of Sharjah’s tourism sector at the premier GITEX Technology Week 2019 at Dubai World Trade Centre. The ‘AI Tour Guide Chatbot,’ a 24/7 voice-and text-based chatbot, has been developed to provide the latest information about Sharjah to tourists. The interactive tour guide chatbot, which is accessible via WhatsApp, a mobile app, SCTDA’s website, and Facebook messenger, shares accurate details about the emirate’s top tourist destinations, must-do activities, world-class accommodations, leading restaurants, and much more. The project is the result of SCTDA’s initiative to incorporate the latest technologies, including artificial intelligence (AI), into its tourism programmes to better highlight Sharjah’s renowned beauty and hospitality while enhancing visitor experience. The ‘AI Tour Guide Chatbot’ supports five languages, including Arabic, English, German, Chinese, and Russian, and can recognise various Arabic accents. The other three projects are Smart Hotel Licensing and Classification system, Smart Vehicle Permit System and Hotel Statistics System – Business Intelligence (HSS – BI) solution. H.E. Khalid Jasim Al Midfa, Chairman, SCTDA, said, “These latest projects reflect our commitment to introducing technology-driven ideas that will promote Sharjah as a world-class tourist destination with a wide range of leisure, cultural, and entertainment activities. We are confident that these initiatives will help accelerate the fulfillment of the main goal of Sharjah Tourism Vision 2021, which is to attract 10 million tourists to our shores.”

A statement issued by His Excellency Khalid Jasim Al Midfa, Chairman, SCTDA on World Tourism Day 2019, stated, “The celebration of World Tourism Day 2019, under the theme ‘Tourism and Jobs: A better future for all,’ reaffirms the commitment of the World Tourism Organisation to highlight the skills, education, and jobs available in the tourism industry. This year’s national commemoration is yet another powerful reminder of the social, cultural, economic, and environmental values of tourism, which play a pivotal role in achieving our sustainable development goals and increasing the international tourist arrivals to Sharjah according to Sharjah Tourism Vision. This key framework aims to attract 10 million visitors to the emirate by 2021.” “We are also committed to contributing to the ‘Sultan Al Qasimi Emiratisation Project’—taking pride in being part of this all-encompassing human capacity development initiative through our specialised training courses. By offering such courses, we are helping to improve the skills and knowledge of all workers in the tourism and hospitality industries, raising the level of tourism services in Sharjah and reinforcing our aim to make our services at par with the world. Sharjah has enjoyed significant growth in recent years and the tourism sector has contributed more than AED 9 billion to the total gross domestic product (GDP), which now stands at AED 102.5 billion. Looking ahead, enhancing cooperation between the public and private sector entities is the key to generating greater employment opportunities for our citizens and residents and sustaining our current success,” he shared.

As part of its efforts to achieve the Sharjah Tourism Vision 2021, which aims to attract more than 10 million tourists to the emirate by the year 2021, the Sharjah Commerce and Tourism Development Authority (SCTDA) announced that it will organise roadshows in three Chinese cities — Beijing, Chengdu and Shanghai. The campaign, which is set to run from September 16-20, is aimed at stimulating the Chinese outbound travel market to Sharjah by encouraging them to take advantage of the UAE’s visa-on-arrival policy for Chinese tourists. The growing number of Chinese tourists to Sharjah who come to explore the emirate’s cultural and heritage identity has made it one of the most important markets for SCTDA. Therefore, the roadshow will add immense value to the Authority’s efforts to attract more Chinese travellers to the emirate, by creating awareness on its product offerings and other special packages. In line with this, the roadshows in Beijing, Chengdu and Shanghai will see SCTDA highlight the emirate’s ambitious development projects in cooperation with the public and private sectors before Chinese audiences. H.E. Khalid Jasim Al Midfa, Chairman of SCTDA, said, “The number of visitors from China during the second quarter of this year has reached to 13,289, which reflects the consistently increasing interest of Chinese tourists to visit Sharjah, and it is expected this figure will go even higher by the end of this year. In view of this growth, SCTDA’s upcoming roadshows in three Chinese cities will strengthen communication channels with travel, tourism and hospitality industry leaders, and will promote exchange of best practices, successful experiences, and insights on latest trends to effectively support the growth of the tourism industry.”