Sharjah Commerce and Tourism Development Authority announces “Sharjah Championship Week” which is one of the most important events in the Sharjah tourism calendar as it draws spectators from across the world. The final round of the UIM F1H2O World Championship will be held at Sharjah’s Khalid Lagoon, with the participation of 19 drivers representing 9 teams, competing for the top three positions in the largest and most prominent championship of its kind in the world. This takes place during the “Sharjah World Championships Week,” which attracts a selection of world champions in powerboat racing. Organized by “Sharjah Commerce and Tourism Development Authority,” the event will take place from 6th to 8th December and it will determine the world champions for the 2024 season for both drivers and teams. Under the patronage of His Highness Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Prince and Deputy Ruler of Sharjah and Chairman of the Sharjah Executive Council, Sharjah is hosting the “Sharjah World Championship Week,” the final round of the UIM F1H2O World Championship, “Grand Prix of Sharjah,” in its 23rd edition. His Excellency Khalid Jasim Al Midfa, Chairman of the Sharjah Commerce and Tourism Development Authority, highlighted the importance of the final round of the UIM F1H2O World Championship as a significant global achievement for the UAE in general, and Sharjah emirate in particular, in the field of marine sports. He added, ” We are delighted to welcome world champions and fans of this thrilling sport to such a prestigious event. Hosting this championship reflects our commitment to supporting international sports while providing a prominent platform for world champions to compete on UAE soil. We are fully prepared to host …
Read More »SCTDA signs a MoU for the carbon reduction initiative
Sharjah Commerce and Tourism Development Authority (SCTDA) signed a Memorandum of Understanding (MOU) in collaboration with Sea Going Green, American University of Sharjah (AUS) and Manbat, a platform founded by Arada to facilitate stronger ties between Emirati farmers and consumers. The signing took place during Sharjah International Travel and Tourism Forum 2024 (SITTF) to consolidate support and efforts for the Carbon Reduction Initiative, and to highlight the importance and impact of sustainable development on UAE and global sustainability goals. H.E. Khalid Jasim Al Midfa, Chairman of SCTDA; Amit Arora, Chief Operating Officer of Arada; Aleksandra (Ally) Dragozet, Founder & CEO of Sea Going Green, and Dr Steven Griffiths, Vice Chancellor for Research in AUS signed the MoU during SITTF that took place in Sharjah Expo Centre. The Carbon Reduction Initiative aims to pilot innovative food waste recovery and composting solutions within the tourism and hospitality sector, integrating cutting-edge technologies like blockchain-based carbon credit tracking to achieve measurable carbon reductions and support Sharjah’s sustainability goals. These announcements mark a pivotal advancement in SCTDA’s sustainability strategy, underscoring Sharjah’s leadership in sustainable tourism. The collaboration with esteemed partners enhances the credibility and scalability of these initiatives, ensuring that key messages emphasize SCTDA’s innovation, partnerships, and alignment with UAE and global sustainability goals.
Read More »Sharjah Commerce and Tourism Development Authority showcases its premier offerings at WTM
As the world convenes once again in London from today with Sharjah Commerce and Tourism Development Authority promoting the emirate as a premier global destination. It is taken one step further by adding its offerings for winter where visitors can relax, indulge and explore an unforgettable experience. World Travel Market (WTM) London is a premier global event for the travel and tourism industry, attracting professionals worldwide. It offers networking, partnership opportunities, and insights into industry trends. The event plays a crucial role in shaping future travel strategies and showcasing innovations, influencing global tourism developments. Sharjah Commerce and Tourism Development Authority is promoting its special winter campaign where every traveller would find a destination tailored to their sense of adventure, relaxation, and culture. As the emirate proudly showcases its diverse tourism offerings at the World Travel Market (WTM) 2024, visitors are invited to explore Sharjah’s hidden gems during the cooler months, from tranquil eco-retreats to exhilarating outdoor adventures. Whether you’re captivated by breathtaking natural landscapes, seeking adrenaline-packed activities, or eager to immerse yourself in rich cultural experiences, Sharjah promises an unforgettable winter getaway for all visitors and residents alike. HE Khalid Jassim Al Midfa, Chairman of Sharjah Commerce and Tourism Development Authority (SCTDA), expressed excitement about the emirate’s participation in WTM 2024, saying: “Sharjah’s participation in the World Travel Market this year underscores our dedication to positioning the emirate as a premier global destination, particularly during the winter season. Our unique blend of natural beauty, cultural richness, and eco-tourism initiatives truly shine during this time and we are proud to highlight how Sharjah continues to evolve with sustainability at the core of its tourism offerings. From our meticulously preserved heritage sites …
Read More »SCTDA unveils ‘Sustainable Tourism AI Assistant’ in 40+ languages to drive sustainability in the sector
Furthering its commitment to sustainable tourism, the Sharjah Commerce and Tourism Development Authority (SCTDA) unveiled the ‘Sustainable Tourism AI Assistant,’ an innovative virtual assistant designed to empower travellers, businesses, and institutions to make informed eco-friendly decisions. Launched at GITEX Global, one of the world’s largest and most influential tech exhibitions, this forward-thinking initiative highlights Sharjah’s dedication to environmental preservation while reinforcing its position as a leader in sustainable tourism. Supporting more than 40 languages, it offers tailored insights that promote responsible travel choices and support environmental stewardship on a global scale. Commenting on the project, HE Khalid Jasim Al Midfa, Chairman of SCTDA, stated: “Sharjah, through its practices, emphasises the importance of sustainability as a key pillar of its developmental operations, particularly in the tourism sector, which is one of the most vibrant sectors contributing to national economy. Amid global challenges related to climate change, the ‘Sustainable Tourism Smart Assistant’ comes as a practical model for applying global sustainable development goals, aligning with the UN World Tourism Organisation’s initiative ‘Towards a Statistical Framework for Measuring Sustainability’. The application provides comprehensive information for travellers, tourists, and stakeholders to adopt the best sustainable travel practices, enabling them to make informed decisions that protect the environment and reduce the ecological footprint.” He added: “This project is an advanced technological tool that integrates the concept of sustainable tourism into daily practices. Its objectives are an integral part of Sharjah’s identity, and we are confident that it will contribute to enhancing cooperation between the public and private sectors, attracting sustainable investments, and encouraging civil society to adopt environmentally friendly behaviours, thereby reinforcing the emirate’s status as a global sustainable tourism destination.” The Sustainable Tourism AI Assistant …
Read More »Sharjah Light Festival kicks off from Sharjah Police Headquarters and to transform 12 locations and landmarks across the emirate
The emirate of Sharjah has been illuminated with artistic displays from Wednesday (7th evening) as the 13th Sharjah Light Festival kicked off, unveiling its artistic canvas of light across different locations. The festivities commenced at the Sharjah Police Headquarters, featuring a breathtaking inaugural light show that transformed the iconic architectural monument into a work of art. The spectacular display took the attendees on a visual journey, reflecting the authenticity of Sharjah’s identity and the UAE, while also depicting its ambitious and futuristic vision. Illuminated symbols portrayed the emirate’s history, its trajectory toward the future, and its ongoing developments. The festival’s opening ceremony, graced by prominent heads of authorities, departments, entities, distinguished personalities, and visiting delegations, featured a film dedicated to His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, in celebration of the 52nd anniversary of his ascension to rule. The festival, organised by Sharjah Commerce and Tourism Development Authority (SCTDA), will take place across 12 of the emirate’s premiere cultural landmarks and natural destinations from February 7 – 18. In his opening speech, HE Khalid Jasim Al Midfa, Chairman of the Sharjah Commerce and Tourism Development Authority (SCTDA), underscored that the tourism sector in Sharjah is one of the key sectors that contribute to supporting the national economy. He noted that tourism is seeing notable progress at all levels, thanks to the vision of His Highness the Ruler of Sharjah. Al Midfa also highlighted how SLF has become a major tourist attraction, drawing a great deal of attention through substantial turnout and media interest, year after year. “The festival showcases the emirate’s unique features, achievements, and future vision to the thousands of visitors and …
Read More »Sharjah Light Festival 2023 kicks off at 13 locations across the emirate
Under the patronage of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, the 12th Sharjah Light Festival, organised by the Sharjah Commerce and Tourism Development Authority (SCTDA), kicked off on Wednesday, 8 February 2023 and is set to continue until 18 February, covering 13 locations across the Emirate of Sharjah. The festival launched with an opening ceremony the Authority organised at University City Hall in Sharjah, in the presence of His Highness Sheikh Abdullah bin Salem bin Sultan Al Qasimi, Deputy Ruler of Sharjah, and His Excellency Khalid Jasim Al Midfa, Chairman of the SCTDA, along with a number of officials from the emirate, representatives of various media outlets in the UAE, and visitors to the event from the UAE and abroad. The opening ceremony included a dazzling light show titled Chasing the Light, a story of finding that flicker of light in the shadows, the silver lining and the efforts we take to keep the flame of curiosity high. This year’s edition of the Sharjah Light Festival presents performances and events in a new format, highlighting the emirate’s unique urban and architectural character, as well as its cultural identity, which have positioned it as an attractive destination for tourists and visitors from around the world. Mesmerising light shows and art displays will adorn buildings and destinations across the Emirate of Sharjah, with seven international artists taking part alongside a group of emerging creative artists. Speaking at the launch event, H.E. Al Midfa asserted that: “Sharjah Light Festival continues on its journey of excellence and innovation, continuously updating its visions and ideas, developing the technologies it relies on, and adapting to new …
Read More »SCTDA organises the first official football tournament in the region
The Sharjah Commerce and Tourism Development Authority (SCTDA) is organizing the first official football tournament in the region, which is witnessing competition between 140 players from more than 20 different nationalities compete for the title and total prize of USD $40,000. Footgolf is a hybrid sport that combines the rules and principles of golf with the skill and athleticism of soccer. It is played on a golf course, but instead of using clubs and balls, players kick a soccer ball towards a hole in the ground or a barrel. The objective is to complete each hole in the fewest number of kicks possible, and is a fun and exciting sport that can be enjoyed by people of all ages and skill levels. Commenting on the upcoming event, HE. Khalid Jasim Al Midfa, Chairman of the SCTDA said, “In the Emirate of Sharjah, the government is committed to organizing and hosting events that align with the overall development goals of the region, address the needs of the community, and promote healthy and enjoyable lifestyles through sports. This is in line with the vision of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, who emphasizes the importance of improving individuals’ health and quality of life. The SCTDA is dedicated to implementing this vision in all of its initiatives, programs, and projects. One example of this is the recent Sharjah International Footgolf Tournament and Padel Tennis tournament, which were held in partnership with Air Arabia and the Sharjah Sports Council.” He added: “Through the tournament, the Emirate of Sharjah will host ex-football stars with their fan base and supporters, and bring together local …
Read More »SCTDA unveils Al Rafisah Dam brand identity, a premier tourist destination in Khorfakkan
The Sharjah Commerce and Tourism Development Authority (SCTDA) has unveiled the brand identity of Al Rafisah Dam, a premier leisure and tourist destination that offers enriching experiences in Sharjah’s eastern region. The move aims to bolster the destination’s position and support the inflow of tourists as well as promote its array of inclusive entertainment and tourist offerings. This was revealed during a press conference held to mark the launch of Al Rafisah Dam’s new brand identity on Monday, 14 November, 2022, at Khorfakkan, in the presence of His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA and a host of high-level officials and representatives of government entities from across Sharjah and the eastern region, in addition to media representatives. Al Rafisah Dam’s brand identity is inspired by nature and the environment around it and is rooted in the authentic heritage and cultural legacy of the region. It reflects the passion of adventure enthusiasts and their affinity for mountain and water sports activities as well as lovers of culture, history and nature. The new identity motivates tourists and visitors to explore thrilling adventures that promise fresh and exceptional experiences. HE Khalid Jasim Al Midfa, Chairman of SCTDA, said: “Launching the new brand identity of Al Rafisah Dam aligns with our strategy of enhancing Sharjah’s position as a premier tourist destination, reaffirming SCTDA’s vision to reinforce the emirate’s distinctive status on the global tourism map. The unique characteristics of safety, natural and cultural sustainability of Sharjah’s destinations that offer comprehensive touristic experiences is elevating the emirate’s appeal and attractiveness to visitors and tourists alike.” “By launching the new brand identity of Al Rafisah Dam, SCTDA aims to enhance and enrich the tourist …
Read More »SCTDA launches ‘Holiday Homes Project’ to diversify the sources of growth for tourism
Sharjah Commerce and Tourism Development Authority (SCTDA) in cooperation with several government and private agencies and institutions in the emirate has launched a regulatory framework – the Sharjah Tourism’s ‘Holiday Homes Project’ – which aims to offer an official framework of facilitation and control to Sharjah residents who wish to rent out places they own as holiday homes to tourists and visitors. According to the terms and standards approved by SCTDA as stipulated by the Holiday Homes Project, the residential units can be rented out on a rotational basis, regularly. The project is successfully developing an official facilitation framework in line with international best practices for the operation of holiday homes, and to register them under a unified umbrella and database. The project will also empower prospective users with a new source of income recognised by the Government of Sharjah, offering them official guidance on operating requirements, classification criteria, violations and other mechanisms. His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA, said: “With Sharjah Tourism’s Holiday Homes project, the emirate’s aspirations to continue advancing this sector has crossed a meaningful milestone, as the initiative not only introduces an innovative new service to the tourism landscape but also puts Sharjah’s home owners at the forefront of benefiting from a drive that is poised to drive more visitors from around the world to the emirate. Through the Sharjah Tourism’s Holiday Homes Project, we seek to maximise visitor experience by ensuring high-quality classification standards and offering additional staycation options across the emirate of Sharjah. It will further strengthen cooperation between the Authority and the providers of holiday homes by developing a system of legislation and regulations. This will contribute to diversifying the …
Read More »Sharjah showcases commitment for sustainable tourism
The Sharjah Commerce & Tourism Development Authority (SCTDA) concluded its participation in the 29th Arabian Travel Market (ATM), which was held at the Dubai World Trade Centre last week, where leading institutions from the travel and tourism sector gathered to discuss the future of the industry and explore opportunities. The Authority is heading the Sharjah Pavilion at ATM 2022, bringing together 24 entities from the emirate – seven government departments and 17 private entities from tourism, travel, and hospitality sectors – to shed light on Sharjah’s strategies and plans to enhance global confidence in the local tourism market in the recovery stages post-pandemic, as well as to promote major new tourism projects that will attract new categories of visitors and markets to the UAE and the Emirate of Sharjah, in particular. His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA, said: “The Sharjah Commerce and Tourism Development Authority participated in this prominent event – one of the largest exhibitions in the region to focus on the travel and tourism sector. The event recorded a significant turnout from visitors, participants, and exhibitors, which is a positive indicator that the recovery of this vital sector is well under way. Tourism is a leading sector in national economies around the world, including in the UAE, and we look forward to seeing notable improvements in the coming period as aviation and travel return to normal, and given the strong dedication to enhance tourism offerings and provide high-quality services to travellers,” H.E. explained, asserting that the Authority will continue its efforts, in collaboration with its strategic partners, to develop the tourism sector in Sharjah and ensure its sustainability. The SCTDA pavilion at ATM 2022 hosted …
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