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Saudi Arabian Airlines (SAUDIA), the Kingdom’s national flag carrier, has signed a Memorandum of Understanding (MoU) with the Saudi Data and Artificial Intelligence Authority (SDAIA) and the Saudi Company for Artificial Intelligence (SCAI) to utilize Digitalization and Artificial Intelligence (D&AI) solutions and cement the Kingdom’s global leadership in the field. The signing took place in the Global AI Summit, which was held at King Abdulaziz Conference Center in Riyadh from 13 – 15 September under the patronage of His Royal Highness Crown Prince Mohammed bin Salman, Chairman of SDAIA. Under the terms of the MoU, the three parties will establish a joint framework for utilizing the latest AI and emerging technologies to enhance customer experiences. In addition to exploring ways to collaborate on developing and deploying AI applications. The three parties have agreed to utilize advanced technology and natural language processing across SAUDIA’s customer care and digital channels. Dr. Majid Altuwaijri, Chief Executive Officer of the National Center for Artificial Intelligence (NCAI), signed the MoU on behalf of SDAIA, while Eng. Ayman AlRashed, CEO of SCAI, and Dr. Khaled Alhazmi, SAUDIA’s Vice President of Operations and IT Support, signed for their respective companies. “We at SAUDIA are delighted to be joining forces with SDAIA and SCAI on developing and deploying advanced, sophisticated digital products,” said Dr. Alhazmi. “Throughout our digital channels, our never-ending quest to enhance our guests’ experiences has always been digital-first, and we will be working with emerging technologies, AI, and the Internet of Things to take the way we communicate with them to the next level.” Eng. AlRashed, CEO of SCAI, expressed his enthusiasm to be working with the Kingdom’s national flag carrier to enhance its customer …

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