Tag Archives: Saudi Vision 2030

AJi signed an agreement with Numu Company to collaborate on the Masar Branded Residences project – an exclusive, high-end residential development within the Masar Makkah Master Plan. Located approximately 3 km from Masjid al-Haram, the project will offer panoramic views of the Holy City and combine modern luxury with the spiritual and cultural essence of Makkah. The signing took place on the sidelines of Cityscape Global, which this year convenes global real estate and infrastructure leaders in Riyadh to explore opportunities shaping the future of urban living in Saudi Arabia and beyond. The event aligns with the Kingdom’s Vision 2030 ambition to position Saudi Arabia as a hub for world-class investment and sustainable development. The Masar Branded Residences will span approximately 3,800 square meters, featuring between 280 and 320 high-end apartments, including one-, two-, and three-bedroom units, as well as penthouses and duplexes. Around 70% of the ground-floor area will be dedicated to retail and commercial spaces, complemented by premium amenities designed to meet five-star branded residence standards, ensuring a refined, world-class living experience. AJi’s scope includes full design services. AJi will provode full design services for the project. Eng. Hamzeh Awwad, CEO of AJi, said: “Our partnership with Numu builds on our long-standing relationship and deep understanding of Masar’s architectural identity and design regulations. We are honored to contribute to a project that combines elegance, functionality, and spirituality – reflecting Makkah’s significance and the Kingdom’s vision for world-class urban development.” Mr. Fuad Al Amri, NUMU Company President, added: “Collaborating with AJi ensures that Masar Branded Residences will meet the highest standards of design and quality. Together, we aim to deliver a development that complements Makkah’s skyline and enriches its …

Rua Al Madinah Holding, a PIF company, and Adeera signed a partnership agreement to operate and manage two buildings comprising 250 hotel rooms and 120 luxury residential units under its brand Alia, within Rua Al Madinah Project, which is being developed near the Prophet’s Mosque. The signing comes as part of the company’s ongoing efforts to strengthen the hospitality sector and empower national brands within its large-scale development projects. Naif bin Saleh Al Hamdan, Chairman of Rua Al Madinah Holding, stated: “This partnership with Adeera reflects our commitment to empowering national capabilities in the hospitality sector and strengthening their presence within our major development projects. Rua Al Madinah Project represents a continuation of our efforts to realize the objectives of the Public Investment Fund and Saudi Vision 2030, advancing sustainable development that reinforces Madinah’s position as a leading cultural and urban destination.” For his part, Eng. Ahmed Al Juhani, CEO of Rua Al Madinah Holding, emphasized that the collaboration with Adeera marks a promising new beginning for local companies in hotel management within Rua Al Madinah Project, which brings together leading global hospitality brands. He added that this agreement is the first of its kind and expressed his optimism that Adeera will play a key role in enhancing hospitality services, reflecting authentic Saudi identity while maintaining the highest international standards. Stefan Leser, CEO of Adeera Hospitality, stated that “Rua Al Madinah Project represents a distinctive addition to the Kingdom that will serve millions of visitors.” He expressed his delight in partnering with Rua Al Madinah Holding on this ambitious project and affirmed Adeera’s commitment to supporting the Kingdom’s efforts in serving the Guests of the Two Holy Mosques. Leser added …