Tag Archives: Saudi Vision 2030

Diriyah projected to attract 50 million annual visits by the turn of the century, will gain increased visibility through a series of new travel trade agreements signed by Diriyah Company at WTM 2024 in London with leading Saudi tourism partners. The collaborations, with Tetrapylon DMC, 88 Destinations, and Athaar Arabia DMC, are designed to further elevate Diriyah as a premier global cultural and tourism destination. Under the agreements, Diriyah Company and its travel partners will collaborate to promote Diriyah, The City of Earth, as a leading premium cultural destination for discerning global travelers. Working together with these partners Diriyah Company will produce tourism reports and develop a comprehensive marketing toolkit to highlight the various offerings for inbound cultural travelers visiting the Kingdom in groups. The agreements follow two travel trade agreements signed on the first day of WTM with global luxury firm Abercrombie and Kent and local Saudi travel platform, Almosafer. All five of the travel partner agreements are aimed at positioning Diriyah, The City of Earth, as an emerging must-visit destination on the global tourism map. Diriyah Company recognizes the impact of leveraging the expertise of world class specialized partners to further enhance its marketing efforts and ensure access to top-tier market data, ultimately delivering world-class visitor experiences. Jerry Inzerillo, Group CEO of Diriyah Company, said: “We are delighted to have signed three additional travel trade agreements with leading international and Saudi based travel companies. These strategic collaborations will enhance our appeal to both domestic and global tourists as we continue our journey in transforming Diriyah, “The City of Earth”, into a world-class destination for discerning travelers and international explorers.” Diriyah Company is participating in WTM 2024 to provide …

Hilton announced the graduation of its first cohort of students from a hospitality training programme in partnership with Bunyan for Training, an affiliate of the reputed hospitality management school in Switzerland, Ecole Hôtelière de Lausanne (EHL). Since signing the Memorandum of Understanding (MoU) in 2022, 18 students have successfully completed the programme and joined Hilton’s growing team across its 21 trading hotels in Saudi Arabia. The graduation ceremony was held at Jeddah Hilton, attended by officials from the Ministry of Culture, the Ministry of Human Resources, the Ministry of Tourism, and the Human Resources Fund together with senior Bunyan for Training, EHL and Hilton representatives. Fawaz Moumina, country manager and senior director of operations, KSA, Hilton, said: “As we continue with our plans to more than quadruple our portfolio and open more than 70 hotels in the coming years, we are committed to creating 15,000 jobs, with more than half for Saudi nationals. We are proud to see the first group of graduates join our team and the second well underway, and we look forward to their future successes, which will inspire the next generation of Saudi hospitality professionals.” Accredited by the Saudi Technical and Vocational Training Corporation and certified by EHL, the programme offers both theoretical and practical training, along with opportunities to explore various areas of hospitality such as front office, housekeeping, and more. Looking ahead, the next cohort of 40 students, half of whom are young women, has already begun training across Hilton hotels in Saudi Arabia.

Red Sea Global announced that Saudi Arabia’s newest luxury resort, Shebara, and the fourth to open its doors at The Red Sea destination will be welcoming guests from November 2024. Shebara, the first to open of RSG’s owned and operated resorts, is built to offer luxury, sustainability, and innovation converging to redefine how tourism is delivered. The resort provides direct access to an extraordinary marine environment where guests can enjoy diving in some of the most pristine, biodiverse waters in the world. Its unrivaled hospitality is rooted in the Saudi tradition of Hafawah – which encapsulates generosity, consideration, and kindness – offering guests unique, timeless, and extraordinary experiences. “We are immensely proud to open Shebara to the world, yet another remarkable milestone for Red Sea Global and Saudi tourism. This luxury and truly one-of-a-kind resort embodies our commitment to innovative design and sustainable tourism. I am genuinely excited for our first guests to experience the unparalleled beauty and serenity of Shebara, where every detail has been crafted to create unforgettable memories,” said John Pagano, Group CEO of Red Sea Global. The stunning Red Sea setting will ensure guests are provided with an experience far beyond the ordinary. Shebara’s 73 overwater and beachfront villas shimmer in the bright sunshine, appearing as if they were a string of pearls floating above the turquoise waters of the Red Sea. Beyond the unparalleled natural beauty that surrounds the resort, Shebara invites guests to immerse themselves in luxury, from taking advantage of the premium amenities, including a state-of-the-art Fitness Center, to experiencing exceptional cuisine, delivered by world-class chefs, such as Michelin starred Marco Garfagnini. Guests can also enjoy an exceptional nature-inspired spa sanctuary with 5 luxurious treatment …

Sindalah, the luxury island destination and first physical showcase of NEOM, has been unveiled by the NEOM Board of Directors. It marks a significant step in realising the Kingdom’s tourism ambitions under Saudi Vision 2030 and reaffirms NEOM’s ability to conceive and deliver new and exciting destinations. To celebrate this occasion, Sindalah has welcomed its first wave of invited guests to experience the island’s allure. Transforming Sindalah from idea to reality has been the result of an extensive two-year effort, from a 30,000-strong workforce at its peak across four local contracting partners and up to 60 subcontractors. Located in the glistening azure waters of the Red Sea, five kilometers off the NEOM coastline in northwest Saudi Arabia, Sindalah is a distinctive, luxury resort destination spread over 840,000 square meters. Ideally positioned 17 hours by sea from key Mediterranean destinations, Sindalah will serve as NEOM’s gateway to the Red Sea, providing easy access for European, Saudi and GCC yacht owners. First announced by His Royal Highness Mohammed bin Salman, Crown Prince and Chairman of the NEOM Board of Directors in December 2022, Sindalah’s opening marks an exciting milestone in NEOM’s progress. Sindalah blends the natural beauty of the island with tech-driven design and architectural excellence. With the island masterfully designed by leading yachting architecture firm, Luca Dini, Sindalah offers world-class restaurants, hotels, venues and experiences. Set to welcome up to 2,400 guests per day by 2028, the island will also generate around 3,500 jobs, helping to drive the ongoing development of the Kingdom’s thriving hospitality and tourism industries, thereby supporting diversification of the economy in line with Saudi Vision 2030. Nadhmi Al-Nasr, Chief Executive Officer, NEOM, said: “NEOM is committed to supporting …

The Board of Directors of NEOM  revealed the development of Magna, its luxury lifestyle coastal destination. Part of NEOM’s regional sustainable tourism portfolio, Magna is situated on the stunning Gulf of Aqaba coastline and comprises the recently announced premier destinations of Leyja, Epicon, Siranna, Utamo, Norlana, Aquellum, Zardun, Xaynor, Elanan, Gidori, Treyam and Jaumur. The twelve destinations will span 120 kilometers and are poised to set a new global standard in luxury sustainable tourism. As the physical embodiment of the ambitious and future-focused Saudi Vision 2030, Magna will be developed with a core focus on cutting-edge technology, world-class architecture, and ultra-modern amenities that effortlessly merge with nature. Each destination is individually unique, with its own distinct offering for residents and guests, yet seamlessly blends to form a unified destination. They will be woven together by the conservation, preservation, and rejuvenation of native flora, fauna, and the breathtaking natural landscape. The development will comprise 15 luxury hotels, 1,600 hotel rooms, suites and apartments, and over 2,500 premium residences across its destinations. Nadhmi Al-Nasr, Chief Executive Officer, NEOM, said: “NEOM’s premier coastal region of Magna is a treasure of tomorrow, steeped in natural beauty and advanced technology. Aligned with our three pillars of redefining business, conservation, and livability, Magna will play a key role in building a strong tourism ecosystem within NEOM. Importantly, Magna will contribute positively to the national economic diversification efforts and to the broader Saudi Vision 2030 goals, helping to position the Kingdom as a global leader in luxury tourism.” In line with the transformative Saudi Vision 2030, Magna and its destinations will stimulate the Kingdom’s economy by creating 15,000 jobs across the tourism, leisure, and hospitality sectors. The …

At the Riyadh Travel Fair in Saudi Arabia it was announced that Amsa Hospitality and Luxury Hotelschool Paris signed a strategic partnership for joint operations in the Kingdom of Saudi Arabia. This collaboration marks a significant step in elevating education within the hospitality sector. Under the new agreement, Luxury Hotelschool Paris will partner with Amsa Hospitality to review and certify training materials and conduct a “train the trainer” program across the Kingdom. This initiative is open to the entire hospitality sector and all interested hoteliers, extending beyond those employed at Amsa Hospitality.Earlier on at the Saudi Travel Market in February this year Amsa Hospitality announced the upcoming new academy for those in the hospitality industry. Globally recognized for its excellence in teaching and pedagogy, Luxury Hotelschool Paris is endorsed by over 300 leading corporate partners and international chains. Vocational training programs meticulously validated by Luxury Hotelschool Paris will enable Saudi hotel employees to master the subtleties of customer relations and enhance the customer experience, encompassing both values and techniques. Amsa Hospitality is a pioneering Saudi hospitality company aligned with the goals of Saudi Vision 2030 and dedicated to integrating the rich, ancestral Arabian traditions of generosity and welcoming into the contemporary world. The organization’s new subsidiary, Amsa Hospitality Academy, aims to equip Saudi hoteliers with the skills needed to excel in the hospitality sector. Mohammad Alathel, Chief Executive Officer of Amsa Hospitality, said, “We are truly delighted to partner with such a world-renowned institution. The rigorous training programs of Luxury Hotelschool Paris will allow us at Amsa Hospitality to be proud of the service quality provided by our hotel employees. By forming a partnership with a high-end training entity, we …

Baheej Tourism Development Company and the Tamimi-AWN Alliance announced the development of the waterfront area of the Royal Commission at Yanbu. Their first project in Yanbu will cover an area of 32,000 square meters and features three iconic leisure assets including a Beach Escape, a Tourist Activation Center, and a Lifestyle Hotel. Additionally, the project will feature a fourth component to be announced at a later stage. Each of these components will provide rich and comprehensive experiences, as well as sustainable tourism offerings. Visitors will be soon invited to explore the ancient city of Yanbu, rooted in a rich history dating back to the 16th century, boasting a distinct identity defined by its architectural marvels and sand beaches. Baheej envisions Yanbu as an iconic destination showcasing Saudi Arabia’s rich culture, history, and natural wonders, offering one-of-a-kind inspiring experiences to visitors. Mrs. Nora Al Tamimi, CEO of Baheej, said: “We believe that destinations are not just built but discovered, and Baheej’s commitment lies in uncovering Saudi Arabia’s hidden gems. Our strategic collaborations are aimed at curating unparalleled experiences that showcase Saudi Arabia’s rich culture, history, and natural wonders. Yanbu City’s contemporary infrastructure, captivating environment, and attractive coastal landscapes make it an exceptional gateway to the Red Sea Riviera. We anticipate the complete unveiling of our destination and its components by the end of 2027.” Al Tamimi envisions the project unfolding in three phases, prioritizing community engagement, sustainability, and minimal environmental impact. Through meticulous analysis of risks and investment opportunities, Yanbu is set to become a sought-after tourist destination, both locally and internationally. Baheej’s integral role includes integrating local culture and environmental sustainability, elevating Yanbu’s appeal and fostering regional development. This commitment …

The Ministry of Interior is holding the mobile exhibition “No Hajj Without a Permit” in Madinah, between May 20 and 25, 2024, to raise awareness among the residents about safe and secure Hajj practices. Visitors gain insights into the ministry’s use of artificial intelligence to manage crowds during Hajj, but also get familiarized with the Makkah Route Initiative, which is part of the broader ‏Pilgrim Experience Program, which falls under Saudi Vision 2030 and whose goal is to serve pilgrims. This year, the initiative is being implemented for the sixth time at 11 airports in seven countries, facilitating the arrival of pilgrims. Displays at the exhibition highlight the ministry’s efforts to ensure the security and safety of visitors to the two holy mosques. Visitors learn about emergency reporting procedures through the unified security operations centers (911), as well as about the most prominent services offered on the Absher electronic platform.

Speaking at a special interview with TravTalk ME, Gloria Guevara – Chief Advisor to the Minister of Tourism Kingdom of Saudi Arabia – Mohammed Al Khateeb, stated that the Kingdom of Saudi Arabia is taking more action than just sharing words to ensure that the tourism industry thrives in the nation. She shared that the Kingdom of Saudi Arabia is now focusing on empowering more women to the travel, tourism and hospitality sectors and currently consist of almost 45% in the industry. According to research it is shared that 30% of the global population are under the age of 35 years hence they will have the opportunity to delve into careers based on their passion in the industry as the government from His Royal Highness, the immense support provided to train and mentor the youth and women leaders is a commendable strategy to go towards the goals set for 2030.

Saudi Arabia has recently revised its annual tourism target to 150 million visitors a year by 2030, after achieving the original goal of 100 million seven years ahead of schedule, thanks to the country’s continued – and unprecedented – investment in infrastructure, tourism transformation, hospitality and real estate as part of Vision 2030. With a seemingly endless array of new hotels, resorts and tourist attractions being announced, breaking ground and opening for businesses in KSA, Future Hospitality Summit (FHS) Saudi Arabia will hone in on the future of successful hotel and destination development in the Kingdom as part of its three day, action packed agenda. Ahead of the event, taking place at the Mandarin Oriental Al Faisaliah in Riyadh from 29 April to 1 May, industry experts discuss the key factors affecting tourism development, and how the sector can overcome potential challenges to ensure government targets are met. Read on for expert opinion from David Vely, Vice President Development & Asset Middle East and Africa, Club Med; Ramine Behnam, Vice President Development, Minor Hotels EMEA; Shahbaz Tufail, Executive Vice President, DAR Engineering; and Stefano Lopez, Tourism Project Director, Baheej Group. Saudi Arabia is looking to attract more than 150 million tourists a year as part of its goals for Vision 2030. What are the most important factors when it comes to hotel and destination development in ensuring that tourism targets are met? David Vely, Vice President Development & Asset Middle East and Africa, Club Med: Firstly, world-class infrastructure, including international airports and an advanced highway network, is crucial to facilitate tourist travel. Secondly, a variety of tourist attractions – from historical sites and beautiful beaches to modern entertainment centers – are needed …