Tag Archives: Saudi Tourism Authority

Saudi Tourism Authority announced its two year partnership with RX Global – following a formal signing after WTM London – which will see STA become the first-ever ‘Global Travel Partner’ of the World Travel Market (WTM) tradeshow events. The two-year partnership, which is scheduled to run from November 2023 – September 2025 and is designed to cover the global remit of the WTM brand (including  WTM London, WTM Africa, WTM Latin America and Arabian Travel Market), was announced on 8th November 2023, at the closing day of World Travel Market London. The agreement to partner was reached on the Saudi stand between the STA and RX Global on the final day at this year’s WTM, where the STA has led the largest-ever Saudi tourism delegation, with over 75 stakeholders in attendance – a 48% increase from last year. The STA stand this year brings to life the diverse and dynamic offering of what visitors can experience in the authentic home of Arabia, and the scale of progress of the most ambitious transformation in the world. The STA level of attendance and participation truly demonstrates the significance of WTM 2023 in charting the future of the global tourism sector’s growth. Fahd Hamidaddin, CEO and Member of the Board at Saudi Tourism Authority said: “Saudi is the world’s fastest-growing tourism destination, outperforming every expectation and setting the pace globally. Thanks to Saudi’s tourism leadership, each year our presence at WTM London continues to grow, and we are welcoming more visitors than ever, well on track to reach our targets for 2030. “This partnership will highlight Saudi’s progress at WTM London and inspire more visits to Saudi through a series of engaging promotional …

Hilton announced it has signed a memorandum of understanding (MoU) with the Saudi Tourism Authority (STA) towards exploring cooperation opportunities between the two entities and developing creative content, with the aim of attracting visitors from key markets across the Middle East and Africa to the Kingdom. Signing this MoU comes as part of the STA’s ongoing commitment and efforts to forge strong partnerships with key players in Saudi Arabia’s tourism ecosystem, working closely with these partners to promote destinations in the Kingdom and provide inspiring tourism experiences. This most recent partnership also highlights Hilton’s presence and growth in Saudi Arabia, where it currently operates 16 hotels – with another 51 in the pipeline and plans to grow its portfolio to more 75 hotels in the coming years. “We are very excited to sign this agreement, which comes in alignment with Hilton’s longstanding relationship with the Saudi Tourism Authority over the years and is a reiteration of our commitment towards the tourism sector in the Kingdom,” Ajami said. “Through this partnership, we aim to attract travellers from the Middle East and Africa who are looking to explore the Kingdom’s diverse tourism offerings while staying with a global hospitality brand they know and trust.” “This Memorandum of Understanding with global hospitality leader, Hilton, aligns with our strategy to partner with key international brands and corporations that are working in alignment with our vision, attracting new segments of regional tourists and helping us achieve our 2030 objectives,” said Abdulkarim Al-Darwish, CEO of the Middle East and African Markets, STA. Hilton’s portfolio in the Kingdom includes iconic properties such as the Waldorf Astoria Jeddah – Qasr al Sharq, Conrad Makkah, Jeddah Hilton and Hilton …

Akbar Travels announced its collaboration with Saudi Tourism Authority recently, which will unlock many new experiences in the kingdom of Saudi Arabia. Speaking with tourism breaking news, Ashiya Nazar Director GCC Akbar Travels shared, “Akbar Travels is delighted to announce a game-changing marketing collaboration with the Saudi Tourism Authority. Together, we are set to unlock extraordinary travel experiences, showcasing the wonders of Saudi Arabia to the world. Get ready to embark on a journey like no other and discover the captivating charm of Saudi Arabia!”  

Saudi Tourism Authority (STA) and leading Indian online travel agency Travel Boutique Online (TBO) signed a Memorandum of Understanding (MoU) to develop destination knowledge of Saudi through new, innovative programs on the TBO Academy platform, reaching 90,000 agents globally and targeting 25,000 visitors by 2022. “Saudi is driving a new model of tourism for the twenty-first century,” said Fahd Hamidaddin, CEO of the Saudi Tourism Authority. “This year’s ATM demonstrated the recognition by major global travel industry players of the tremendous opportunities our dynamic and growing tourism industry offers.” More than 20 Saudi partners converged at the Saudi exhibitor stand, which witnessed over 890 meetings and a flurry of deals between the country’s leading travel companies and international tourism partners, showcasing the fast-expanding offering of one of the world’s newest leisure travel destinations. “Partnerships with the world’s major tourism players are transforming Saudi’s great ambition as a leisure tourism destination into reality, so we were thrilled to see so much positive movement at ATM. We thank ATM’s organizers for the opportunity to showcase Saudi’s iconic places, profound experiences and unparalleled hospitality to the region and the world,” said Fahd Hamidaddin. The activity at the show mirrored the impressive growth of Saudi’s tourism ecosystem. The number of local DMCs has expanded from 17 in the summer of 2019 to 72 today. MSC Cruises will launch two Red Sea itineraries in the fall with Saudi home ports, and major hotel brands including Marriott International, Hilton Worldwide and Accor Group will join IHG in expanding their footprint in Saudi.