Tag Archives: Saudi summer program 20242024

Under the patronage of the Minister of Tourism and Chairman of the Board of Directors of the Saudi Tourism Authority (STA), Ahmed Al Khateeb, the STA launched the country’s summer program for 2024, “Saudi Summer is Next Door.” The program will run for four months until the end of September across seven destinations and includes over 550 tourism products and more than 150 special offers and packages curated for families and children across different segments such as adventure lovers, those seeking luxury retreats, and culture and heritage enthusiasts. The Saudi Summer Program 2024 launch event was attended by World Tourism Organization Secretary-General Zurab Pololikashvili, over 250 key strategic partners from the public and private sectors, significant media, and key opinion leaders. The summer program will take place in seven destinations: Aseer, Al Baha, Taif, the Red Sea (a new destination), Jeddah, Riyadh, and AlUla. This year, the program will also see the return of the Jeddah Season and the launch of the Aseer Season, featuring numerous family activities and events. Saudi Arabia has a lineup of major events as part of the summer program, notably the Esports World Cup in Riyadh, being held for the first time, an annual eight-week competition featuring the world’s most elite esports athletes, and multiple boxing tournaments in Riyadh and Jeddah. At the event, Al Khateeb highlighted global tourism trends, the growth seen by the Kingdom in the tourism sector, and the record-breaking numbers of incoming tourists, resulting in Saudi Arabia topping the UN World Tourism list and the G20 nations list. Al Khateeb stated, “Saudi Arabia is witnessing a transformative period in tourism, driven by our vision to position the Kingdom as a premier global …

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