Tag Archives: Sarood Hospitality

Sarood Hospitality will launch its annual ‘Make It A December to Remember’ campaign next week with a four-day festive preview to mark the 100-day countdown to Christmas. Running 16-19 September at Sarood Hospitality’s Dubai Hills Golf Club venues, The Duck Hook and Hillhouse Brasserie, the four-day ‘Make It A December to Remember’ preview will showcase a stocking of Christmas-themed promotions taking place across the operator’s leading food and beverage brands in December. On September 18, Hillhouse Brasserie, the chic all-day eatery, will open to brunch lovers and festive fanatics for a special ‘Christmas Countdown’ edition of its popular Brunch in The Hills. Guests will enjoy a traditional family-style Christmas feast served to their table alongside free-flowing seasonal beverages. Diners can get into the Christmas vibe with festive nibbles, including duck liver pâté with sourdough toast; The Duck Hook scotch egg with homemade piccalilli; turkey, chestnut & cranberry salad; prawn cocktail and more. Mains include classics such as wild mushroom risotto; roast turkey with stuffing & sausages wrapped in veal bacon; prime rib beef with gravy and sides of roast potatoes, parsnips, carrots, braised cabbage and brussels sprouts. Traditional desserts include Christmas pudding; sticky toffee pudding; chocolate fudge arctic roll and mince pies. Giving brunch-goers a chance to pace themselves between courses, the talented bartenders at Hillhouse Brasserie have also created a slew of Christmas-themed concoctions befitting the festive celebration. Highlights include Mulled Grape; Gingerbread Martini; Salted Caramel White Russian; Jingle Juice and more. And dress to impress as the most festive dressed guest will win a turkey takeaway for four. The festive brunch runs from 1pm – 4pm with live music courtesy of legendary crooner Ciaran Fox. Prices start at …

Dubai Retail, the retail management arm of Dubai Holding, has announced that JRG Dubai, its home-grown restaurant management company, has rebranded as Sarood Hospitality, marking a new era for the UAE-born company. Part of Dubai Retail’s strategic efforts to propel the emirate’s food and beverage industry and establish Dubai as an innovative force in the global hospitality sector, the creation of Sarood Hospitality comes as Dubai Retail aims to reinvent a number of its unique F&B outlets to continue to be ahead of market trends, while meeting the needs of increasingly sophisticated consumers. As a full-service hospitality brand, Sarood Hospitality’s portfolio includes Al Nafoorah, The Noodle House, Pierchic, Flow, The Duck Hook, Hillhouse Brasserie, Khaymat Al Bahar, Pai Thai, Perry & Blackwelder’s, Segreto, and Trattoria Toscana. “Sarood Hospitality is much more than a name, it is a vision and philosophy that sets a clear direction for the future of Dubai Retail as an independent leader in restaurant management and unique concepts born in Dubai,” said Nabil Ramadhan, CEO of Dubai Retail. “Sarood refers to the traditional woven mats decorated elaborately and used in the presentation of food during meals. We chose Sarood Hospitality because the name symbolises how the company’s iconic restaurant brands are already interwoven in the fabric of Dubai and serve as true symbols of hospitality and multi-faceted sustainability,” added Ramadhan.