Tag Archives: Saeed Rashed Al Saeed

Wizz Air Abu Dhabi celebrates the arrival of its first state-of-the-art new Airbus A321neo aircraft to Abu Dhabi International Airport. Wizz Air Abu Dhabi, the joint-venture established between ADQ, one of the region’s largest holding companies, and Wizz Air Holdings Plc, has recently received national carrier status from the UAE government subject to meeting regulatory standards prior to starting operations. The arrival of the first Airbus A321neo aircraft will enable the airline to have the lowest environmental footprint and the lowest cost base among its competitors in the region. Kees Van Schaick, Managing Director of Wizz Air Abu Dhabi said, “We contribute to the local economic diversity while offering ever more affordable travel opportunities on our low fare network. Wizz Air Abu Dhabi’s new state-of-the-art Airbus A321neo aircraft, as well as our enhanced protective measures, will ensure the best possible sanitary conditions for travellers.” Mohammed Husain Ahmed, General Manager of Abu Dhabi International Airport, commented, “The establishment of Wizz Air Abu Dhabi and its commencement of operations is a milestone in the growth and development of the LCC market in the Emirate of Abu Dhabi. It is also a reflection of the success of our implementation of comprehensive health and safety measures across our airports, as well as our investments in transforming Abu Dhabi International Airport into a strategically positioned global hub for airlines from across the world.” Saeed Rashed Al Saeed, Destination Marketing Director at the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), said, “Abu Dhabi’s status as a destination of choice for business and leisure travellers from around the world will be well served by the arrival of Wizz Air Abu Dhabi’s first aircraft. …

Tripoto has partnered with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) to promote the capital of the UAE as the ideal destination for Indian travellers. As part of the partnership, Tripoto created four Gigapixels – digital image bitmaps composed of one billion pixels each and featuring 1,000 times the information captured by a 1-megapixel digital camera. The images, shot across the city, were then meticulously stitched together, with the end result being high-resolution, 360-degree visuals that offers viewers an immersive, bird’s eye view of the UAE capital and its many attractions. Some of the highlights include family-friendly theme parks, such as Warner Bros. World Abu Dhabi, Yas Waterworld Abu Dhabi and Ferrari World Abu Dhabi, luxury hotels, shopping malls, beaches, golf clubs, and much more. “This pioneering partnership showcases the way in which tourism is moving, with travellers now being able to zoom right into the city, exploring even the minutest details before they even set foot there. From the grains of white sand on the beaches of Saadiyat Island to the soaring heights of the tallest roller coaster at Ferrari World Abu Dhabi, Abu Dhabi’s Gigapixels really bring the emirate to life, allowing travellers to not only experience the magic of the capital from wherever they are in the world but also plan for their future holidays there,” said Michael Lyngdoh, Founder, Tripoto. Saeed Rashed Al Saeed, Destination Marketing Director at DCT Abu Dhabi, said, “Abu Dhabi is the perfect destination for savvy Indian travellers, offering everything from family-friendly theme parks to stunning natural attractions, luxury hotels, world-class business facilities, high-end shopping, gorgeous beaches, rich culture, and more. India is Abu Dhabi’s top source …

Sojern and Spark Foundry announced a partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi). This new partnership incorporates Sojern’s real-time travel audience targeting capabilities directly into its ad-buying system, or DSP (Demand Side Platform), offering it increased transparency and control over its digital marketing campaigns. A test run in the final quarter of 2019 proved that Sojern’s hyper-targeted programmatic ads, which were delivered during key decision-making moments to audiences with travel intent, resulted in increased bookings and conversions and reduced traveller acquisition cost. Over the past decade, Sojern has built a network of global data partnerships that provide access to billions of real-time travel-intent signals. These intent signals are analysed using proprietary data-science methodology to better understand travellers’ booking behaviour along their path to purchase. This information is then used to target personalised marketing messages at every stage of the funnel, in this case supporting brand campaigns used to promote Abu Dhabi as a tourist destination, as well as direct response campaigns that drive direct bookings and conversions to key Abu Dhabi attractions. Saeed Rashed Al Saeed, Destination Marketing Director at the Department of Culture and Tourism – Abu Dhabi said, “By managing our digital marketing campaigns within our own DSP, coupled with Sojern’s rich dataset for audience targeting, it enables us to monitor campaign performance, daily ad spend and total return on our campaign investments with more ease.” Chris Blaine, VP of EMEA at Sojern commented, “We are delighted to partner with DCT Abu Dhabi and Spark Foundry to encourage travellers to enjoy warm hospitality, family-friendly attractions, rich culture and impressive archaeological and historical sites in one of the safest and most modern …

A tourism delegation led by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) visited three major cities in China to help boost awareness about the emirate as a holiday destination for Chinese travellers. The delegation, which included Etihad Airways, hotels, attractions and tour operators, visited Chengdu on September 16, followed by Shenzhen on September 18 and finally Beijing on September 20, for the annual roadshow. China has become one of the largest international source markets for Abu Dhabi hotel guests, with the emirate welcoming 401,316 Chinese hotel guests in 2018.  June 2019 figures reveal a 21.8 per cent increase, year-to-date, in visitors from China compared to 2018, with the first six months of 2019 having already seen 209,000 Chinese visit the emirate. The Department is targeting 600,000 Chinese hotel guests a year by 2021. Several tourist attractions and hotels across the emirate have already received the China Tourism Academy’s Welcome Chinese Certification, awarded to destinations offering high quality services to Chinese visitors, including Mandarin-speaking staff, while recent legislation now allows Chinese visitors to receive a visa-on-arrival at Abu Dhabi International Airport making the process of staying in Abu Dhabi even easier. Many leading destinations and hotels across Abu Dhabi also now accept China Union Pay bank cards, making it easier for Chinese tourists to stay and travel. Saeed Rashed Al Saeed, Destination Marketing Department at DCT Abu Dhabi, said, “This year, we educated local agents as to how the emirate caters to different styles of tourism; for example, both Free Independent Travel and Group Inclusive Tours are rapidly growing in popularity in China. We look forward to further promoting Abu Dhabi’s unique offerings and cultural experiences, …