Tag Archives: Sabre Travel Network Middle East

Al Murshed Travel and Tourism has inked an exclusive deal with Sabre Corporation to gain continued access to Sabre’s portfolio of innovative technology and its intelligent platform Sabre Red 360, allowing it to effectively harness data and deliver superior content to its travellers.  This unique technology will help enable the travel company to differentiate its offering, compete more effectively and grow faster in the region, as well as expand into the online sector. “As its long-standing technology partner, we are committed to supporting its plans to enter the online space and providing industry leading technology to support its growth. This is aligned with our desire to empower travel companies to become true travel consultants, and to grow and compete with global players,” said Abdul-Razzaq Iyer, Vice President, Sabre Travel Network Middle East. As a key part of its goal to leverage the growth of online travel in the Middle East, Al Murshed Travel is investing in the latest technology and solutions to advance the services and content it offers its travellers. “We are working to leverage its expertise and innovations to grow in the online space and serve our customers even better and more efficiently in the future,” said Salah Al Murshed, Commercial Director, Al Murshed Travel and Tourism.  

Global Travel and Tourism, one of the leading travel agencies in the Kingdom of Bahrain, has signed an exclusive multi-year agreement with Sabre Corporation to continue use of its innovative technology and platform to manage travel. Under this agreement, Global Travel will continue to access Sabre’s portfolio of innovative technology and its intelligent platform Sabre Red 360, allowing it to harness more data, content and flexibility to differentiate its offering, compete more effectively and grow faster in the region. “As a key customer for Sabre for more than a decade, we’re thrilled to continue to support the future growth and plans of Global Travel,” said Abdul Razzaq-Iyer, Vice President, Sabre Travel Network Middle East. “We are constantly evolving our technology, enabling us to offer agencies faster innovation and more flexible solutions infused with data-driven insights.” Online travel is growing significantly in the Middle East driven by high adoption for consumer technologies and high expectations from the travel players. Studies indicate that online travel bookings represent approximately 32 per cent of the overall ME travel market and this is projected to reach 40 percent by 2021. “We are delighted to renew our long-standing partnership with Sabre to support our plans to enter the online space,” said Suhaib Kidwai, CEO, Global Travel and Tours. “We have enjoyed a very successful long-standing partnership with Sabre and now it’s time to extend this privilege to use their global expertise to establish our online presence in the region. We are sure Sabre is the right partner to lead us through this transition and trust that it has the technology, expertise and the right team to make this happen.”

Sabre Corporation is sponsoring the Travel Technology Theatre at the Arabian Travel Market (ATM 2019), from April 28 to May 1, 2019. Executive speakers from Sabre and guest customers will participate in the seminar programme and showcase latest technology in the travel and hospitality sector including NDC, emerging technology, retailing and digitalisation and discuss industry challenges and opportunities. Abdul-Razzaq Iyer, Vice President, Sabre Travel Network Middle East will be present at the event seminar and speak about the evolution of the travel industry in the Middle East and how can companies leverage new trends and technology to respond to customers’ expectations. “This is such an exciting time for the travel sector. The industry is evolving, constantly adapting to the increasing expectations of tech-travelers, which are higher and more diverse than ever before,” said Iyer. “The rise of new technologies and trends are creating more opportunities for all players in the travel industry and we are here to support our customers and the market to learn about everything new in travel and how to leverage these opportunities.” Sabre is also highlighting through its seminar programme the evolution of travel distribution and how NDC is changing the landscape of the industry. “Due to growing pressure from the industry, travel suppliers are increasingly differentiating their offerings – looking to retail and merchandise to travellers in new ways – to maximize their revenues. Sabre isn’t waiting for NDC adoption – we believe it is just one component of a wider shift in retailing and distribution in the travel industry, and we are this year developing exciting new technology that will help suppliers to tell their stories effectively through the indirect channel.” Iyer added.

Kurban Travel, a leading travel agency in Lebanon, will use innovative technology from Sabre to create an intuitive and personalised experience for its travellers. The five-year agreement will enable Kurban Travel agents to access Sabre’s Global Distribution System (GDS) to shop, book and manage travel content from 400 airlines, 900,000 hotel options and 40 car rental brands. Kurban Travel agents will leverage the industry-leading content, data-driven insights and intuitive interface of the new Sabre Red Workspace – the next-generation travel agency desktop – allowing them to become true travel consultants. “We are proud to partner with Kurban Travel, which will join our distinguished customer base in the region. We are constantly evolving our technology to deliver the world’s most advanced travel platform, enabling us to offer agencies faster innovation and more flexible solutions infused with data-driven insights. We stand ready to help Kurban Travel achieve its mission to grow and optimise its business, while solving travel challenges,” said Raymond Vrijenhoek, Vice President, Sabre Travel Network Middle East.

Rehlat, an online travel agency, has renewed a long-term agreement with Sabre Corporation to continue using its technology to power its online platform, Rehlat.com. For the past two years, Rehlat has been using Sabre’s technology and travel management services to help increase its online conversion performance, grow revenue, improve customer satisfaction levels and personalise its services offered to customers. “We have witnessed strong double-digit growth since we launched in 2015,” said Bader Al Bader, President and Founder, Rehlat. “Sabre’s global expertise in online travel, impressive dedication and cutting-edge technology have enabled us to succeed in a highly competitive marketplace and tap into the growth of the online travel industry. We have also used Sabre’s APIs to roll out new capabilities in mobile to meet the growing expectations of our tech-savvy travellers.” “Consumer behaviour is rapidly changing in the region, and this is fuelled by personal technology that is faster and more accessible,” said Raymond Vrijenhoek, Vice President, Sabre Travel Network Middle East. “Online travel agencies have been quick to respond to this, using the latest web service and API technology to give travellers what they want – the right product at the right time and in the right context. Rehlat shares our passion and trust that technology can simplify the complexity of today’s travel.”  

Al Rajhi Aviation Company, a leading travel company in the Kingdom of Saudi Arabia, has signed an agreement with leading technology provider to global travel and tourism industry, Sabre Corporation, to expand its operation, deliver seamless travel experience and deploy their corporate travel strategy. Under this agreement, Al Rajhi Aviation gains access to Sabre’s broad portfolio of technology solutions, including its industry-leading Sabre Red Workspace agency solution; Sabre Red App Centre, the world’s first B2B online travel app marketplace, and the latest mobile, data analytics, personalisation and automation capabilities in addition to Sabre’s franchise solutions and the leading corporate travel solution- GetThere. Using these technology, Al Rajhi Aviation Company will be able to achieve their vision to delivering world class travel services to their customers. “The Saudi traveller is a high adopter of latest technology and expect an uncompromised level of service that is customized specially for him and can be accessed through the devices he uses,” said Daniel Naoumovitch, CEO, Sabre Travel Network Middle East. “Al Rajhi Aviation Company realizes the importance of deploying advanced technology to delivering personalized experience to the tech-savvy travelers and achieve travel excellence. We are proud to work with Al Rajhi Aviation Company to deploy new online, mobile, franchise and personalization solutions that will attain high level of satisfaction and customer’s loyalty. We are committed to support their expansion strategy and growth with latest technology and talented team to deliver products and solutions that meet their diverse customer needs and support their business goals.”