Tag Archives: Sabre

Sabre Corporation announced that SalamAir has extended its multi-year partnership with Sabre’s Radixx solutions to support its continued growth and operational efficiency. This renewal will see SalamAir continue using Radixx Res for its reservation system and Radixx Insight for reporting, further reflecting the airline’s confidence in Sabre’s Radixx solutions. This long-term agreement provides stability and positions SalamAir for continued growth and success in an increasingly competitive airline industry. “This renewal is an important step in our partnership with SalamAir,” said Darren Rickey, Senior Vice President of Airline Sales at Sabre. “As SalamAir continues to grow in the region, we look forward to supporting their journey with the tailored solutions Radixx offers. This extended collaboration reflects SalamAir’s trust in our ability to provide reliable, scalable technology that aligns with their operational needs and strategic goals, including the transition to Offers and Orders. We are proud to be part of their growth and success.” SalamAir, known for offering affordable fares without compromising on service quality, has quickly become an important player in the aviation industry. With both domestic and international flights, the airline makes air travel more accessible to a wide range of customers. SalamAir’s focus on efficiency, customer satisfaction, and network expansion has fueled its rapid growth and positioned it as a preferred choice for budget-conscious travelers across Oman and beyond. “We are pleased to continue our successful partnership with Sabre and their Radixx solutions,” said Steven Allen, Chief Commercial Officer of SalamAir. “The Radixx reservation system (Radixx Res) and data and insights platform (Radixx Insight) have been instrumental in supporting our growth, helping us innovate and deliver a seamless travel experience to our customers. This renewal reaffirms our confidence in Sabre’s …

Sabre Corporation  and Coforge Limited have entered into a new multi-year agreement to strengthen their long-standing partnership. This collaboration will enhance Sabre’s product development capabilities, accelerating the delivery of AI-enabled solutions at scale. The agreement positions Coforge as a key partner in Sabre’s efforts to expedite product launches and drive technological advancements, reinforcing Sabre’s commitment to innovation and efficiency. 2025 is a pivotal year for Sabre, said Kurt Ekert, CEO and President of Sabre. With a sharp focus on prioritisation and strategic technology investments, we are well-positioned to accelerate innovation and solidify our role as the world’s most valued travel technology platform. Sabre is uniquely placed to pioneer, develop, and deploy next-generation solutions, and we look forward to working with Coforge to fast-track this process. Sudhir Singh, CEO and Executive Director of Coforge, added: Sabre and Coforge share a common ethos as technology companies with a strong emphasis on cutting-edge engineering, customer-centricity, and deep expertise in the travel sector. Our new agreement marks a major milestone in our partnership, reflecting the trust, capability, and shared commitment to delivering transformative solutions that drive innovation and operational excellence. By combining Sabre’s forward-thinking technology strategy with Coforge’s scale and engineering expertise, the partnership aims to set a new benchmark for innovation in the travel industry, accelerating digital transformation and modernisation across the sector.

Sabre Hospitality shared plans to release SynXis Pay, its new solution that eases payment pain points for travelers and hoteliers alike. For travellers, SynXis Pay integrates with over 250 alternative payment methods, including Apple Pay, Google Pay, PayPal, Klarna, WeChat Pay and more, adding much needed flexibility when it comes to checking out on their favorite hotel websites. Additionally, it enables a new express checkout experience in SynXis Booking Engine if the guest selects Apple Pay or Google Pay. Those integrations are just one part of the equation. For hotels, SynXis Pay greatly reduces the complexity of managing multiple payment types in one place. SynXis Pay’s orchestration layer – powered by CellPoint Digital, the leader in payment orchestration –optimizes global payment acceptance by seamlessly connecting to multiple gateways and dynamically enabling the most relevant payment methods based on the guest’s location. In collaboration with other payment partners within the ecosystem, hotels can customize payouts in their local currency, converting from the guest’s preferred currency. This minimizes exposure to foreign exchange rates and simplifies reconciliation. Plus, the enhanced guest experience contributes to increased conversion rates. “At Sabre Hospitality, we love to solve complex travel challenges in ways that benefit both our customers and travelers,” said Juan Abello, Vice President of Product Management at Sabre Hospitality. “SynXis Pay is a prime example of that mission, offering travelers the flexibility and personalization they desire, while simplifying the resulting output and payout for our hoteliers. For some time, both sides of hospitality transactions have been hungry for improved payment processes. This is the truest definition of a ‘win-win’ scenario.” SynXis Pay will be released in phases over the coming months.

Sabre Corporation announced the launch of SAUDIA ’s New Distribution Capability (NDC) content on the Sabre marketplace. This milestone marks a significant advancement in SAUDIA ‘s distribution strategy, enabling the national flag carrier of the Kingdom of Saudi Arabia to provide enriched content and offers to travel buyers globally. SAUDIA’s NDC content is now accessible through Sabre’s extensive global travel marketplace, marking the first time SAUDIA has made its NDC content available on a GDS. This technical integration empowers travel agents, travel management companies (TMCs), and corporations to deliver tailored offers to their customers. It also supports SAUDIA’s goal of modernizing its distribution capabilities, offering more dynamic and personalized content to travel buyers while elevating the traveler experience. “We are excited to partner with SAUDIA in advancing our mutual goal of enhancing the retailing experience through NDC,” said Kathy Morgan, Senior Vice President of Product Management and Distribution Experience at Sabre. “The launch of SAUDIA’s NDC content through Sabre demonstrates our commitment to enabling seamless access to multi-source content, ensuring that travel agents and corporations can easily shop, book, and service NDC offers alongside other content in our marketplace.” SAUDIA, the flag carrier of Saudi Arabia, is eager to unlock new retailing opportunities through this collaboration, offering travelers more flexibility, choice, and tailored services. With Sabre’s NDC-enabled solutions, SAUDIA can reach more travelers, delivering a more frictionless, personalized booking experience aligned with its distribution strategy. Arved Von Zur Muehlen, Chief Commercial Officer at SAUDIA, said: “Our partnership with Sabre is a significant step toward realizing our vision of transforming the travel experience for our guests. By adopting NDC, we can offer more personalized and relevant options, delivering a superior booking experience …

Sabre Hospitality announced a new partnership with BookLogic  which marks a significant step in expanding the global distribution and retailing capabilities of both companies, focuses on driving growth in the Middle East and Africa (MEA) regions, with particular emphasis on United Arab Emirates (UAE) and Turkey as well as Qatar and Saudi Arabia. This partnership reflects both companies’ commitment to regional growth and innovation. The collaboration will begin by connecting up to 1,200 hotels from BookLogic’s portfolio to leading Global Distribution Systems (GDSs) and Internet Distribution Systems (IDS). Future plans include expanding to online travel agency (OTA) integration, BookLogic’s long-tail distribution channels, and comprehensive retail solutions. This layered approach allows BookLogic to scale its offerings and marketing distribution opportunities to meet the evolving needs of the hospitality industry, offering hoteliers a complete ecosystem and landscape for managing optimized operations, distribution, and efficient guest engagement. Sabre Hospitality and BookLogic also share strategic priorities in payment automation, dynamic packaging technology, alternative regional distribution, and guest experience, creating a strong foundation for future growth and innovation. “Partnering with BookLogic will enable Sabre Hospitality to expand its reach in key markets such as UAE, Saudi Arabia, and Turkey,” said Frank Trampert, Senior Vice President, Global Managing Director at Sabre Hospitality. “By leveraging the power of our SynXis platform, BookLogic will offer best-in-class distribution and retailing services to independent hotels, helping them unlock new opportunities and drive operational efficiency in a competitive market.” Leveraging Sabre’s SynXis Retailing platform integrated with the BookLogic system, the partnership brings a robust set of features and connections to the MEA region, one of Sabre Hospitality’s key growth areas. SynXis, the leading global hospitality commerce and distribution platform, connects hotels to over …

Sabre Corporation  announced a major milestone in air travel distribution for India, with the launch of New Distribution Capability (NDC) content for Air India, the country’s flagship airline. As part of Air India’s strategic modernization efforts, the introduction of NDC offers through Sabre will enhance the way Sabre-connected travel agents shop, book and service Air India reservations. Sabre’s NDC capabilities, a core component of its multi-source content platform, will provide agencies with rich content and real-time offers from Air India, ultimately, giving travelers greater transparency, choice, and flexibility. Nipun Aggarwal, Chief Commercial Officer, Air India, said: “At Air India, our aim is to deliver superior customer service through innovative technologies. By continuing to enhance our partnership with Sabre, we’re able to advance our NDC journey to meet the evolving needs of travel agencies and passengers, providing an enhanced experience.” Sabre and Air India already have an agreement in place to distribute Air India’s traditional content, both in India and globally. With the launch of NDC offers through Sabre, Air India aims to further optimize its distribution strategy, providing travel agencies with a broader range of real-time offers. By using Sabre’s technology, the airline will be able to offer a more streamlined, efficient shopping experience that meets the dynamic needs of the modern traveller. “We’re energized to extend our collaboration with Air India by launching their NDC content and helping to enhance their distribution capabilities,” said Kathy Morgan, Senior Vice President of Product Management, Distribution Experience, Sabre Travel Solutions. “India is a key market for Sabre and for the travel industry overall as it fuels increased demand for travel. It’s important that the airline can distribute its NDC content easily to …

Sabre Corporation announced a new collaboration with Philippine Airlines to launch the “Fly with Sabre’s Pal” campaign in Saudi Arabia. The campaign, running from October 20 to December 10, 2024, will reward travel agents using the Sabre Global Distribution System (GDS) with exciting prizes for the highest number of bookings on Philippine Airlines. This initiative aims to foster stronger ties between Sabre and its valued travel agency community in Saudi Arabia, while supporting the growth of Philippine Airlines in the region. The campaign reflects Sabre’s commitment to offering dynamic and rewarding opportunities to travel agents in the Kingdom, particularly in supporting popular destinations. “The ‘Fly with Sabre’s Pal’ campaign is designed to recognize and reward the hard work of our travel agency partners in Saudi Arabia,” said Hasan Qannati, Head of Business Development for Saudi Arabia, Sabre Travel Network Middle East. “At Sabre, we believe in creating opportunities that benefit both our airline partners and our agents, and this campaign is a testament to that.” Sabre and Philippine Airline teams with agents from Almatar in Riyadh during the campaign launch Throughout the campaign, the top performers will be recognized and awarded with four key prizes, marking the end of the campaign with a celebration of their achievements.

Riyadh Air has entered into a strategic agreement with Sabre Corporation where the airline will adopt comprehensive SabreMosaic Offer Optimization technology that provides the intelligence to enable the airline’s ambition to be the first carrier to operate on offer- and order-based technology across the entire retail spectrum from its first day of operations in 2025. With a bold vision to create personalized offers across a broad range of customer touchpoints, Sabre and Riyadh Air are co-innovating in the realm of offer optimization to create industry-first technologies to fuel the future of airline retailing. Powered by Sabre Travel AITM and utilizing Google’s Artificial Intelligence (AI) and Machine Learning (ML) toolkit, this innovative approach enhances offer construction with smart customer segmentation and intelligent bundling – enabling Riyadh Air to unlock value and benefits from effective offer optimization capabilities. As it begins operations in a highly competitive regional environment, Riyadh Air will deploy SabreMosaic Air Price IQ, Ancillary IQ, Bundle IQ, and Upgrade IQ to generate and manage dynamic offers. Riyadh Air will also deploy SabreMosaic Continuous Revenue Optimizer for true continuous pricing, making it the first airline in the world to operate without traditional fare filing and booking classes in the direct channel. This revolutionary technology enables Riyadh Air to offer diverse and customized travel options, delivering tailored experiences to customers while optimizing revenue. “We are excited to partner with Riyadh Air as they become the first airline to operate entirely on offer- and order-based technology,” said Darren Rickey, Senior Vice President, Global Airline Sales and Account Management, Sabre Travel Solutions. “Riyadh Air’s forward-thinking approach and vision to be a digital-first airline align seamlessly with Sabre’s commitment to leading the transformation of airline …

Sabre Corporation and Virgin Australia announced a strategic partnership to modernize the airline’s retailing capabilities through the phased implementation of SabreMosaic, the revolutionary AI-driven platform built to transform airline retailing. This establishes Virgin Australia as the flagship customer and will enable the airline over time to adopt the broad suite of solutions within SabreMosaic, marking a significant milestone in the airline’s journey towards modern retailing and the general market availability of the SabreMosaic solutions. The collaboration underscores the companies’ commitment to innovation and industry leadership, as well as the airline’s aim to be an early mover in the industry transition to offer-and-order based modern retailing. “Building on our decades-long partnership, Sabre is proud to collaborate with Virgin Australia as our launch partner for SabreMosaic, which is our revolutionary platform designed to transform airline retailing,” said Roshan Mendis, Chief Commercial Officer, Sabre Travel Solutions. “We aim to empower Virgin Australia to deliver a personalized, dynamic travel experience that will set a new standard in the industry. This collaboration marks the beginning of a new era, as SabreMosaic is now available to airlines worldwide.” Virgin Australia’s path to modern retailing “We are excited to partner with Sabre to lead the industry in modern airline retailing,” said David Hogarth, Chief Information Officer of Virgin Australia. “This partnership supports our mission of being Australia’s most loved airline by offering our customers choice and a wonderful guest experience. The SabreMosaic platform will over time enable us to optimize our offers, enhance guest interactions, and build a competitive advantage in the market.” Sabre designed the SabreMosaic platform and related solutions with a modular approach, giving Virgin Australia the ability to easily operate in a hybrid environment …

Sabre Corporation partnered with Diwan of Royal Court, Royal Court Affairs, and Ministry of Foreign Affairs in the Sultanate of Oman to deliver a series of workshops. These sessions are designed to support the Omani government’s broader digital transformation initiative by upskilling the travel management departments within these entities, enhancing operational efficiency, and automating manual processes. Held at Sabre’s regional headquarters in Bahrain, these two weeks of training sessions represent the first collaboration of this kind between Sabre and the Omani government, reaffirming Sabre’s leadership in Oman’s government travel sector. Building on a 15-year partnership, Sabre has supported these key Omani government entities with advanced solutions to elevate their travel management capabilities. This collaboration is the latest milestone, offering a training program that equips teams with the skills to use advanced tools like Sabre 360 Graphical View and New Distribution Capability (NDC). It also emphasizes best practices to drive efficiency, reduce costs, and enhance operational excellence. “We are proud to be partnering with the Omani government on this initiative, which is a testament to our commitment to empowering governments with advanced technology, tools and training,” said Ramzi Al Qassab, Managing Director, Sabre Travel Network Middle East. “By equipping the Omani government with the skills to leverage our advanced tools, we are not only enhancing their operational efficiency but also reinforcing the trust and reliability that have been the foundation of our partnership for over a decade. This collaboration exemplifies Sabre’s role in helping governments achieve their strategic goals, including cost savings and operational excellence.” As Oman pioneers its ambitious digital transformation, it is the first government in the region to launch such a strategic training program to modernize the travel …