Tag Archives: Sabre

Sabre Hospitality announced a new partnership with BookLogic  which marks a significant step in expanding the global distribution and retailing capabilities of both companies, focuses on driving growth in the Middle East and Africa (MEA) regions, with particular emphasis on United Arab Emirates (UAE) and Turkey as well as Qatar and Saudi Arabia. This partnership reflects both companies’ commitment to regional growth and innovation. The collaboration will begin by connecting up to 1,200 hotels from BookLogic’s portfolio to leading Global Distribution Systems (GDSs) and Internet Distribution Systems (IDS). Future plans include expanding to online travel agency (OTA) integration, BookLogic’s long-tail distribution channels, and comprehensive retail solutions. This layered approach allows BookLogic to scale its offerings and marketing distribution opportunities to meet the evolving needs of the hospitality industry, offering hoteliers a complete ecosystem and landscape for managing optimized operations, distribution, and efficient guest engagement. Sabre Hospitality and BookLogic also share strategic priorities in payment automation, dynamic packaging technology, alternative regional distribution, and guest experience, creating a strong foundation for future growth and innovation. “Partnering with BookLogic will enable Sabre Hospitality to expand its reach in key markets such as UAE, Saudi Arabia, and Turkey,” said Frank Trampert, Senior Vice President, Global Managing Director at Sabre Hospitality. “By leveraging the power of our SynXis platform, BookLogic will offer best-in-class distribution and retailing services to independent hotels, helping them unlock new opportunities and drive operational efficiency in a competitive market.” Leveraging Sabre’s SynXis Retailing platform integrated with the BookLogic system, the partnership brings a robust set of features and connections to the MEA region, one of Sabre Hospitality’s key growth areas. SynXis, the leading global hospitality commerce and distribution platform, connects hotels to over …

Sabre Corporation  announced a major milestone in air travel distribution for India, with the launch of New Distribution Capability (NDC) content for Air India, the country’s flagship airline. As part of Air India’s strategic modernization efforts, the introduction of NDC offers through Sabre will enhance the way Sabre-connected travel agents shop, book and service Air India reservations. Sabre’s NDC capabilities, a core component of its multi-source content platform, will provide agencies with rich content and real-time offers from Air India, ultimately, giving travelers greater transparency, choice, and flexibility. Nipun Aggarwal, Chief Commercial Officer, Air India, said: “At Air India, our aim is to deliver superior customer service through innovative technologies. By continuing to enhance our partnership with Sabre, we’re able to advance our NDC journey to meet the evolving needs of travel agencies and passengers, providing an enhanced experience.” Sabre and Air India already have an agreement in place to distribute Air India’s traditional content, both in India and globally. With the launch of NDC offers through Sabre, Air India aims to further optimize its distribution strategy, providing travel agencies with a broader range of real-time offers. By using Sabre’s technology, the airline will be able to offer a more streamlined, efficient shopping experience that meets the dynamic needs of the modern traveller. “We’re energized to extend our collaboration with Air India by launching their NDC content and helping to enhance their distribution capabilities,” said Kathy Morgan, Senior Vice President of Product Management, Distribution Experience, Sabre Travel Solutions. “India is a key market for Sabre and for the travel industry overall as it fuels increased demand for travel. It’s important that the airline can distribute its NDC content easily to …

Sabre Corporation announced a new collaboration with Philippine Airlines to launch the “Fly with Sabre’s Pal” campaign in Saudi Arabia. The campaign, running from October 20 to December 10, 2024, will reward travel agents using the Sabre Global Distribution System (GDS) with exciting prizes for the highest number of bookings on Philippine Airlines. This initiative aims to foster stronger ties between Sabre and its valued travel agency community in Saudi Arabia, while supporting the growth of Philippine Airlines in the region. The campaign reflects Sabre’s commitment to offering dynamic and rewarding opportunities to travel agents in the Kingdom, particularly in supporting popular destinations. “The ‘Fly with Sabre’s Pal’ campaign is designed to recognize and reward the hard work of our travel agency partners in Saudi Arabia,” said Hasan Qannati, Head of Business Development for Saudi Arabia, Sabre Travel Network Middle East. “At Sabre, we believe in creating opportunities that benefit both our airline partners and our agents, and this campaign is a testament to that.” Sabre and Philippine Airline teams with agents from Almatar in Riyadh during the campaign launch Throughout the campaign, the top performers will be recognized and awarded with four key prizes, marking the end of the campaign with a celebration of their achievements.

Riyadh Air has entered into a strategic agreement with Sabre Corporation where the airline will adopt comprehensive SabreMosaic Offer Optimization technology that provides the intelligence to enable the airline’s ambition to be the first carrier to operate on offer- and order-based technology across the entire retail spectrum from its first day of operations in 2025. With a bold vision to create personalized offers across a broad range of customer touchpoints, Sabre and Riyadh Air are co-innovating in the realm of offer optimization to create industry-first technologies to fuel the future of airline retailing. Powered by Sabre Travel AITM and utilizing Google’s Artificial Intelligence (AI) and Machine Learning (ML) toolkit, this innovative approach enhances offer construction with smart customer segmentation and intelligent bundling – enabling Riyadh Air to unlock value and benefits from effective offer optimization capabilities. As it begins operations in a highly competitive regional environment, Riyadh Air will deploy SabreMosaic Air Price IQ, Ancillary IQ, Bundle IQ, and Upgrade IQ to generate and manage dynamic offers. Riyadh Air will also deploy SabreMosaic Continuous Revenue Optimizer for true continuous pricing, making it the first airline in the world to operate without traditional fare filing and booking classes in the direct channel. This revolutionary technology enables Riyadh Air to offer diverse and customized travel options, delivering tailored experiences to customers while optimizing revenue. “We are excited to partner with Riyadh Air as they become the first airline to operate entirely on offer- and order-based technology,” said Darren Rickey, Senior Vice President, Global Airline Sales and Account Management, Sabre Travel Solutions. “Riyadh Air’s forward-thinking approach and vision to be a digital-first airline align seamlessly with Sabre’s commitment to leading the transformation of airline …

Sabre Corporation and Virgin Australia announced a strategic partnership to modernize the airline’s retailing capabilities through the phased implementation of SabreMosaic, the revolutionary AI-driven platform built to transform airline retailing. This establishes Virgin Australia as the flagship customer and will enable the airline over time to adopt the broad suite of solutions within SabreMosaic, marking a significant milestone in the airline’s journey towards modern retailing and the general market availability of the SabreMosaic solutions. The collaboration underscores the companies’ commitment to innovation and industry leadership, as well as the airline’s aim to be an early mover in the industry transition to offer-and-order based modern retailing. “Building on our decades-long partnership, Sabre is proud to collaborate with Virgin Australia as our launch partner for SabreMosaic, which is our revolutionary platform designed to transform airline retailing,” said Roshan Mendis, Chief Commercial Officer, Sabre Travel Solutions. “We aim to empower Virgin Australia to deliver a personalized, dynamic travel experience that will set a new standard in the industry. This collaboration marks the beginning of a new era, as SabreMosaic is now available to airlines worldwide.” Virgin Australia’s path to modern retailing “We are excited to partner with Sabre to lead the industry in modern airline retailing,” said David Hogarth, Chief Information Officer of Virgin Australia. “This partnership supports our mission of being Australia’s most loved airline by offering our customers choice and a wonderful guest experience. The SabreMosaic platform will over time enable us to optimize our offers, enhance guest interactions, and build a competitive advantage in the market.” Sabre designed the SabreMosaic platform and related solutions with a modular approach, giving Virgin Australia the ability to easily operate in a hybrid environment …

Sabre Corporation partnered with Diwan of Royal Court, Royal Court Affairs, and Ministry of Foreign Affairs in the Sultanate of Oman to deliver a series of workshops. These sessions are designed to support the Omani government’s broader digital transformation initiative by upskilling the travel management departments within these entities, enhancing operational efficiency, and automating manual processes. Held at Sabre’s regional headquarters in Bahrain, these two weeks of training sessions represent the first collaboration of this kind between Sabre and the Omani government, reaffirming Sabre’s leadership in Oman’s government travel sector. Building on a 15-year partnership, Sabre has supported these key Omani government entities with advanced solutions to elevate their travel management capabilities. This collaboration is the latest milestone, offering a training program that equips teams with the skills to use advanced tools like Sabre 360 Graphical View and New Distribution Capability (NDC). It also emphasizes best practices to drive efficiency, reduce costs, and enhance operational excellence. “We are proud to be partnering with the Omani government on this initiative, which is a testament to our commitment to empowering governments with advanced technology, tools and training,” said Ramzi Al Qassab, Managing Director, Sabre Travel Network Middle East. “By equipping the Omani government with the skills to leverage our advanced tools, we are not only enhancing their operational efficiency but also reinforcing the trust and reliability that have been the foundation of our partnership for over a decade. This collaboration exemplifies Sabre’s role in helping governments achieve their strategic goals, including cost savings and operational excellence.” As Oman pioneers its ambitious digital transformation, it is the first government in the region to launch such a strategic training program to modernize the travel …

Sabre Corporation announced that Malaysia Airlines has selected PRISM to power and optimize its corporate segment. By using automated, real-time data insights and trends, PRISM offers advanced data analytics, enabling a more customized travel solution for business customers.  A truly global tool with international customers and data sources, PRISM ingests data from more than 5,000 sources internationally with more than 200 million individual corporate flight bookings in 2023. PRISM provides uniquely valuable insights and analytics, including robust contract profit modelling and performance reporting, along with more than 350 preformatted reports containing thousands of different data configurations. In addition to being fully hosted on Google Cloud, PRISM now supports weekly data submissions from its data sources. Those opting for the API option will benefit from automated daily data submissions. PRISM offers daily corporate booking trend data, enhanced user analytics driven by Google Cloud’s BigQuery and Looker capabilities, API connections to link to airline CRM systems, and enhanced user tools to streamline sales collaboration with partner airlines and commercial clients. “Selecting the right business intelligence solution is essential for enhancing our corporate travel offerings, driving business growth, and boosting revenue while elevating the travel experience for our customers. This is why we’ve chosen Sabre PRISM, to help us achieve these goals by optimizing and streamlining our sales processes,” said Ahmad Luqman Mohd Azmi, Chief Executive Officer of Airlines from Malaysia Aviation Group. With PRISM, airlines gain a comprehensive view of corporate travel while ensuring compliance with GDPR and other global data privacy regulations. It is the only solution that offers a built-in analytics tool, on-demand reporting, and API connectivity.  Additionally, Sabre offers PRISM customers 24/7 self-service access to analytics and reporting, as well as in-house technical and …

Sabre Corporation announced a strategic partnership with Air Serbia as its NDC (New Distribution Capability) IT provider, empowering the airline to deliver a more personalized travel experience and unlock new revenue opportunities. Sabre is a leader in supporting both NDC airline IT and NDC aggregation. This enables Air Serbia to not only create and manage their NDC content but also make it seamlessly available through third-party channels. Sabre’s cloud-based solutions are built for agility and modularity, which means that Air Serbia can easily add new features and functionalities as their NDC strategy evolves. Additionally, Sabre boasts powerful performance with NDC air shopping response times between 0.5 and 1.5 seconds, helping to ensure a smooth shopping experience for travel agencies and travelers. “As we continue to embark on our journey to further modernize our retailing strategies, Air Serbia is proud to partner with Sabre,” said Jiri Marek, CEO of Air Serbia. “We are committed to providing real-time content and personalized experiences to our customers, and Sabre’s innovative technology serves as a foundational enabler of our offer and order ecosystem. With Sabre’s solutions we can extend our reach to third-party channels including travel agencies and aggregators, ensuring seamless access to our products and services. Together, we are shaping the future of travel retailing and delivering enhanced value to our passengers.” Sabre’s NDC airline IT solutions are a fundamental building block of SabreMosaic™, a recently announced intelligent, modular and open technology platform that is built to transform the way airlines retail. Powered by Google’s industry-leading artificial intelligence (AI) capabilities, SabreMosaic allows airlines to create and deliver a wider range of content in real-time, unlocking new revenue opportunities. The platform’s modular and open architecture …

Sabre Corporation has initiated a hiring plan in response to new customer wins and increased demand in the Europe, Middle East, and Africa region. This expansion focuses on strengthening Sales, Strategy, and Customer Support departments to enhance service delivery and support for Sabre’s strategic initiatives. Sabre is focused on its strategic initiatives and efforts to leverage next-generation technology across the travel ecosystem. To support these actions, Sabre is expanding its team in the United Kingdom, France, Germany, Italy, Poland, Saudi Arabia, Spain, and Portugal, among other countries in the region. Richard Addey, Senior Regional Director for Western Europe and Africa, said “We have a growing customer base in France, and our expansion efforts will help ensure we continue to meet and exceed their expectations. By strengthening our team, we are reinforcing our commitment to delivering top-tier service and innovative solutions to our valued customers in the region.” Andreas Syrigos, Senior Regional Director for Southern Europe & Nordics, commented: “Countries like Spain and Portugal are rapidly expanding for Sabre, while others, such as Italy, show consistent progress. Our teams are being reinforced with positions covering Technology Consultancy, Product Support, and Sales & Account Management.” “With our commitment and new expansion plans, this is an exciting time for Sabre, particularly in the Middle East,” stated Ramzi Al-Qassab, Managing Director of Sabre Middle East. “We are expanding our highly specialized, customer-focused teams, advancing innovative technology, and providing impactful travel solutions in Saudi Arabia, the UAE, and Oman.” “These expansion plans support our ongoing focus on our strategic initiatives,” said Sean McDonald, Managing Director and Vice President of Sabre in EMEA. “The recent launch of various Sabre solutions marks a new era for the industry, …

Sabre Hospitality announced the renewal of its long-term agreement with Wyndham Hotels & Resorts, the world’s largest hotel franchisor with more hotels than any other company in the world. Under this renewed agreement, Wyndham will continue to utilize Sabre’s cloud-based SynXis Central Reservation System (CRS) to manage its operations, reaffirming Sabre Hospitality as their exclusive global central reservation system provider for nearly two decades. SynXis CRS is the leading global hospitality commerce and distribution platform, enabling hoteliers to achieve their strategic goals with streamlined distribution, centralized control, and greater flexibility. With this renewal, Wyndham will continue to benefit from efficient pricing and inventory management, extensive global distribution connectivity, robust bulk upload tools, and a fully integrated guest profile linked to its Wyndham Rewards® program. The platform will also help Wyndham to maintain its competitive advantage while continuing to deliver memorable experiences to guests. “We are thrilled to continue our long-standing relationship with Wyndham Hotels & Resorts,” said Gene Guhne, senior vice president, global managing director, enterprise sales for Sabre Hospitality. “This agreement is a testament to the strength and reliability of the SynXis platform. We are dedicated to supporting Wyndham’s strategy by delivering innovative solutions that meet the evolving needs of their global portfolio.” Wyndham Hotels & Resorts, renowned for its extensive global footprint, operates 25 brands comprising over 9,100 hotels across 95 countries. With nearly 70 million transactions annually, Wyndham remains committed to providing industry-leading technology to its global portfolio of franchisees and hotel operators. This extended partnership underscores the enduring power of the SynXis platform, known for its stability, security, and scalability. “Our collaboration with Sabre Hospitality has been instrumental in our ability to offer superior technology solutions …