Tag Archives: room nights

UAE-headquartered Global Hotel Alliance (GHA) started its 20th anniversary year on a high note, reporting robust Q1 results across all key performance indicators. Exceeding expectations, total hotel revenues for Q1 2024 jumped to US$649 million, up 17% compared to Q1 2023, while total room nights picked up 20% and the Average Daily Rate (ADR) across its portfolio of 800 hotels nudged up 2%. The GHA DISCOVERY loyalty programme continued to grow in popularity, with new enrolments increasing 28% in the first three months of 2024 compared to the same period in 2023. At the same time, redemptions of the programme’s rewards currency, DISCOVERY Dollars (D$), rocketed 109% year-on-year, led by members based in Spain, Singapore and China respectively. Further underlining the success, the total cross-brand revenue, driven by members staying in a different brand to where they enrolled, increased 32% to $86.2 million in Q1, with hotel brands benefiting the most including Anantara, Kempinski, Pan Pacific and PARKROYAL. Since launching just over two years ago, D$206 million have been issued to GHA DISCOVERY members, and with D$1 equal to US$1, which has created a stimulus for travel within the alliance, and has helped drive more direct bookings for hotels, which are up 40% on GHA channels over 2023. Nearly two-thirds of those direct bookings are now made on the GHA DISCOVERY app. Q1 2024 also demonstrated some key market and member trends: International stays made by the 26 million GHA DISCOVERY loyalty programme members dominate: 68% of hotel room revenues were generated by international stays, led by properties in the Maldives (99% of revenue from international stays), Thailand (94%) and Hong Kong (86%). US and UK members highly influential: 72% …

The number of travellers visiting Germany from the GCC recorded more than double in 2022, resulting in double the room nights as compared to 2021, according to new data from the German National Tourist Board (GNTB). Germany recorded approximately 1.12 million room nights in 2022, more than double the 2021 figure of 500,000. GCC travellers were responsible for more than 335,000 room nights in the first half of 2022, representing a 318 per cent increase on 2021. The second half of the year brought even more growth, with records showing a further 793,000 room nights – a 136.7 per cent jump on the previous six months. Further, Germany recorded more than 404,000 GCC travellers in 2022 that resulted in the 1.12 million room nights, a 243.84% increase from 2021 that recorded just a bit more than 165,000 GCC travellers that resulted in 500,000 room nights approx. “This consistent growth illustrates an increasing interest in Germany from the GCC and amplifies anticipation for the year ahead,” said Yamina Sofo, director at the Dubai-based German National Tourist Office (GNTO). “The rise in travellers can certainly be attributed to Germany’s ongoing efforts to diversify itineraries through various tourism campaigns that highlight local cultures, family-focused leisure options, and natural, sustainability focussed travel options.” Sofo continued: “We have seen a consistent growth in 2022 – both quarter-by-quarter and year-on-year. Now our focus lies in amplifying these numbers in 2023 by driving sustainable tourism offerings and helping ensure visitors explore and experience the culture and natural beauty of Germany throughout all its states and cities.” Further, GCC travellers were more inclined towards visiting places that were surrounded by nature and exploring the country’s green landscapes and …